As we all know, Lexus, as an imported brand, has made a lot of money in China in recent years, especially many of its models are in the price increase market all year round, which makes people love and hate. Like Lexus's ES, although the behavior of price increase makes many car owners scornful, but the real car consumers do not care at all, in order to be able to pick up their car as soon as possible, adding an eighteen thousand fixtures has become a very normal thing.
The new NX made me see Lexus's precise marketing strategy again, and NX is likely to become another Lexus mark-up god car.
First of all, from the appearance point of view, the new generation of Lexus NX has become more beautiful. While I think the old Lexus NX is still very stylish even from today's perspective, the new Lexus NX takes a sharper style. The nose is still a spindle-shaped mid-mesh, and the style of the grille has changed. The new car's daytime running lights have changed from the previous independent design to the new one-piece design with the near and far headlights, and the shape is still sharp.
In terms of body size, the three circumferences and wheelbase of the new car have increased, with body sizes of 4660/1865/1660mm and wheelbase of 2690mm. From the side and tail, the new Lexus NX is also more sharp, and the through-type taillights are also highly recognizable.
Secondly, the interior changes of the new Lexus NX are more technological. The interior design of the old NX is also very impressive, especially in the creation of a sense of refinement. The new Lexus NX is not only exquisite, but also provides a 7-inch LCD instrument and a 14-inch central control large screen, which enhances the sense of technology in the car. The interior workmanship also uses materials that continue the consistent style of Lexus NX, and the high-end feeling is full.
The powertrain of the new Lexus NX has also been upgraded. The most obvious is that the old NX naturally aspirated power model uses the old 2.0L + CVT power combination, the engine power is only 150 horsepower, not as good as the new Toyota Rongfang. The entry power of the new model is directly upgraded to the power combination of 2.5L naturally aspirated engine + 8AT, with a maximum power of 205 horsepower, which is significantly improved.
The hybrid model has also been greatly upgraded in power, the power, torque and electric motor data of the engine are better than the old hybrid models, and the official acceleration performance has increased from the previous 9.2 seconds to 8.7 seconds. So the upgrade in terms of power of the new Lexus NX is obvious.
Finally, the price, the official guidance price of the new Lexus NX is 318,800-54.88 million yuan, which looks higher than the price of the old model of 30.22-54.2 million yuan. However, in addition to the power improvement of the new car, there are also no small upgrades in the configuration. Take the new and old entry-level models, the new model has increased the price by 16,600 yuan compared with the old model, but in addition to the power upgrade, the configuration also has 18-inch tires, active driver assistance system, front and rear radar, full-speed adaptive cruise, 9.8-inch central control screen, 7-inch LCD instrument, etc. The price-performance ratio is much better than before.
Therefore, combined with the above factors, from the performance of the new Lexus NX, it is likely to become another model sold at a higher price after listing. After all, in China, Lexus, whether it is word of mouth or retention rate, is a benchmark-level existence.