In the past two days, a simple post of "I found the letter sent to me by Chenguang Stationery thirteen years ago" has swept Xiaohongshu.
Here's the thing, recently some netizens posted a letter sent to him by Chenguang Stationery 13 years ago, judging from the envelope and stationery, there is already a sense of vicissitudes. This letter came from Ryan, when the netizen was still a primary school student, and he liked the stationery of Chenguang Miffy's series very much, so he whimsically wrote a letter to Chenguang Company, and the enthusiastic "pen pal" also asked three questions, including the relationship between Miffy's image Miffy and Da Chifu? Is my favorite pen in stock? Is it possible to purchase it directly? And attached 20 yuan.
Unexpectedly, three months later, this netizen really received a reply from Chenguang Stationery Company, and it was a bulging package! It can be seen from the unfolded letter that Chenguang patiently answered the three questions in the letter, returned 20 yuan, and at the same time came with more than a dozen pens with different functions, which made netizens who were still primary school students feel warm.
"I never had much hope that my letter would actually reach Chenguang Stationery, nor would they take a letter written to them by a sixth-grader so seriously, and perhaps with some typos and language problems." This netizen wrote on Xiaohongshu: Since receiving this letter, she has always thought from time to time that there is also an uncle and aunt in this world, who received a letter from a distant classmate, and wrote a reply to her in front of the computer, and every time she thinks of this, she always feels very warm in her heart, "So that more than ten years have passed, every time I go home, I will always check whether this letter still exists, for fear that it will be lost." ”
This netizen's Xiaohongshu post suddenly triggered a collective memory killing of netizens, and as of press time, the number of likes has exceeded 160,000, and the number of replies to comments has exceeded 14,000. The comments of netizens are also full of "memory killing".
Some netizens said: "They are seriously guarding a child's childhood." ”
Some netizens said: "When I was a child, I always hoped to have all the colors of the Miffy series. ”
Some netizens said: "This simple and simple wish is precious now!" ”
Some netizens also said: "I used the morning light when I went to school, and now the morning light is accompanying my children." ”
There are also more netizens who posted the Chenguang stationery at hand and turned out their childhood favorites, including but not limited to "Chenguang mechanical pencil that has been used for more than ten years", "The little crown mechanical pencil that I bought with a huge amount of money, and now the little crown is still golden", "Miffy's compass"...... Wait a minute.
Xiaohongshu's post is "out of the circle", and it has also sparked discussions among netizens about national brands.
It is not difficult to see from the words of netizens that consumers for Chenguang stationery, the "national stationery" brand, contains multi-layer keywords, the first layer of keywords is good quality, and a large number of netizens' feedback has appeared in the "more than ten years old" mechanical pencils, writing smoothly, not falling off the paint, "reluctant to throw away". The second key word is sincerity and long-term companionship. In the message, some netizens shared that they received a warm reply to the private message they sent to Chenguang Weibo when they were young, encouraging him to study hard.
"You just care about kindness, and leave the rest to time" - as netizens said, although it is just a small pen, it freezes the warm moment before Chenguang stationery and countless consumers, which conveys the warmth and long-term affection of the national brand, any brand wants to continue to shine in the years, not only needs to be excellent in quality and technology, but also needs to be consistent in the sincerity of consumers, and needs to establish emotional connection with consumers, rather than relying on the repeated friction of memory and feelings.
As one of the world's largest stationery manufacturers, M&G has grown up with generations of consumers and is the "light of domestic products" in the eyes of countless consumers. Chenguang Stationery also warmly replied to this netizen: "Thank you Baozi for your warm companionship over the past 13 years!" And this letter has been preserved to this day. Chenguang Stationery will also continue to protect the childlike innocence of the treasures, just like Miffy will accompany everyone to grow up. 〞
Just tonight, Chenguang Stationery also released the "two-way running" of love on Xiaohongshu.
In the letter to all the "little classmates" of Chenguang, Chenguang Stationery said, "Sister Chenguang carefully read every message, and I feel more and more happy", and also said, "Chenguang accompanies you, and you are also accompanying Chenguang". To this end, Chenguang Stationery also launched an interactive activity with the theme of "Chenguang Stationery that accompanied me in those years", inviting 100 "students" to become the annual new product experience officer, and said, "The new products in each season of 2024-2025 will give you a fresh experience".
The original poster "Love" also replied subsequently, "After posting notes yesterday, I realized that today is really a complete thirteen years!" I think it's rare to have such luck and feeling in my life. Thank you for finding me again in the sea of people." She said that she was honored and happy to be the new product experience officer of Chenguang Stationery, "I also sincerely wish that Chenguang Stationery will always be better and better, and will always guard our original intention and childhood." ”
The relevant person in charge of Chenguang stationery responded that Chenguang is creating a road of innovation for Chinese stationery in recent years to create a different brand image. On the one hand, we will make persistent efforts from the quality point of view, focus on building a good Chinese pen, break through foreign technical barriers, and constantly overcome the pen ink technology, and have gradually mastered the core technology of "China Core". On the other hand, it will continue to carry out product innovation, through the development and design of stationery with consumer insight as the source of innovation, Chenguang can truly impress consumers from the functional, appearance to emotional level, continue to accompany consumers, and convey a good stationery brand image with temperature.