SHANGHAI, Sept. 27, 2024 /PRNewswire/ -- On September 26, the 2024 "Green Dot China • Sustainable Consumption Practice Case Selection" award ceremony hosted by China Business Network was held at the Shanghai World Expo Museum, and the list of "Green Dot China 2024 Case Awards" was also announced at the event. As the only brand selected in the stationery cultural and creative track, Chenguang once again won the "Green Design" annual award with the excellent cases of sustainable products represented by the "Endangered Animals • Wetlands" series.
With the national "30•60" dual carbon goal and the United Nations Sustainable Development Goals (SDGs) put forward one after another, the demand for sustainable development has become increasingly urgent, and a wave of sustainable consumption has been set off around the world. At a time when the key transition period of sustainable development is underway, CBN launched the China Green Point (CGP) project, which is committed to documenting the process of achieving the "carbon neutrality" goal and continuously discovering the annual highlights of green transformation.
Under the theme of "All Things Thrive", the "Green Dot China" award review has been further upgraded and optimized, and 12 second-level indicators and 120 third-level indicators of the case have been comprehensively considered under the premise of conforming to the principles of green, low-carbon and energy-saving. In addition to the voting resolutions of the expert group from media opinion leaders, colleges and universities, government agencies, international third-party testing and certification institutions, etc., this year's final review also added a face-to-face interview with enterprises, and the shortlisted companies need to elaborate and defend the declared cases one by one according to 12 secondary indicators, and a professional team composed of expert jury, industry consultants and media reporters will be interviewed and scored one by one.
After more than 5 months of screening, Chenguang stood out from more than 350 brands and application cases from more than 20 different industries, and as the only representative of the stationery cultural and creative industry, it stood out in the fierce competition of "green design". It is worth mentioning that this is the second consecutive year that M&G has won this award, and M&G's excellent cases have also been compiled into the "2024 Green Dot Yearbook", which is undoubtedly a further affirmation of M&G's achievements in the field of green design and sustainable development.
As the first listed company in the domestic stationery industry to release an ESG report, M&G has actively practiced corporate social responsibility at the beginning of its establishment, and released the company's first sustainable development strategy in 2021, committed to leading the sustainable development of the industry through the four strategic pillars of sustainable products, climate change response, sustainable supply chain, and empowering employees and communities, and jointly writing a sustainable business future.
In recent years, M&G has continued to pay attention to sustainability issues and actively seek renewable, degradable and safer and healthier raw materials, so that stationery can also contribute to improving the earth's living environment. At the beginning of this year, M&G joined hands with the Mangrove Foundation (MCF) to launch the "Endangered Animals • Wetlands" series of writing instruments, which are made of PLA degradable materials and recycled materials converted from corn and other biomass, reducing plastic waste and plastic pollution, protecting endangered animals with practical actions, and integrating the image of endangered animals into the appearance design to help biodiversity conservation and be more friendly to the environment.
At the same time, Chenguang opened the incision of environmental protection education by creating special zone displays and VR experiences in offline stores such as its independent brand Jiumu Sundries Club, carrying out parent-child wetland study tours, developing H5 interactions, etc., and on 4.22 World Earth Day, it joined major public welfare organizations, mainstream media and brands to launch the "Refill Earth Plastic Reduction with Me" environmental protection action initiative, entered 6 schools in Shanghai, Suzhou and Chengdu, and joined hands with the well-known artist Yuan Long to gather the results of nearly 200 students' workshops to create an environmental protection artwork Infinite Planet was unveiled at the Shanghai International Carbon Neutrality Expo...... Let consumers deeply understand how to contribute to ecological protection and endangered animal protection through a small pen in creative content and activity experience.
"One stroke opens, green life". M&G hopes to use sustainable products as the carrier to advocate more young consumers to start from a pen, start from the small things in life, practice the concept of sustainability, and protect our green earth together. Based on the successful development and business model exploration of the "Endangered Animals" series of products, in the beginning of this autumn semester, Chenguang continued to launch the "Endangered Animals X Deep Blue Planet" series, with marine animals such as manta rays, narwhals, dugongs, and green sea turtles printed on the pen body, showing marine ecology such as coral reefs, polar glaciers, pink beaches, and mangroves, so that more people can understand and pay attention to biodiversity conservation.
Recently, Chenguang's "Endangered Animals • Wetlands" series of cases have also been successfully selected into the 2024 Fortune China Best Design List and the third "0 Carbon Future • ESG Innovation Practice List", and the sustainable practice results have been praised and recognized by many parties.
Founded more than 30 years ago, Chenguang will continue to adhere to the consumer-centric innovation-driven, continue to deepen the stationery industry, continue to promote the implementation of sustainable strategies, lead the sustainable development of the industry with its own exploration, and work together with many industry leaders to promote China's sustainable development process.