Author / Bebo
An excellent film and television work, in addition to the main line around the protagonist, the display of supporting role branches is also equally important.
In recent years, the routines of the protagonists of film and television dramas have long been familiar to the audience, and the supporting roles and side plots have been included in the scope of assessment. Especially in the network drama short drama Boom, after the hot money flow retreated, the "excellent quality" supporting roles and "cost-effective" actors began to gain the favor of the audience and the market, and also let them play supporting roles go to the public again.
2021 is nearing the end, and the annual record of many small flowers has also come to an end. The online entertainment jun will take the golden "supporting actress" who has been broadcast this year and has a relatively high cost performance as an example, trying to analyze the survival chart of the current entertainment industry's "supporting actress" through their work performance, data feedback and career trajectory.
Works: Li Chun's "Love is Delicious" into a "dark horse",
Chen Xiaohun's "Lady Hu Zhu" failed
According to the data, Xuanlu's "Qingtianlu" has the highest popularity of 6760; the highest real-time broadcast market of "Yulou Spring" in history accounts for 12.19%, and the highest popularity of Douyin dramas ranks 1st in the history; the cumulative playback of "With Junge" is 2.58 billion, the highest heat in history is 71.36, and it won the mango broadcast day crown on the 29th, and once reached the top of the public opinion heat day crown. Douyin episodes ranked 4th in the history of the highest popularity.
Chen Xiaohun's "Lady Hu Zhu" has been played 3.41 billion times, ranking 8th in the Baidu index, with an effective broadcast market share of 11.58% and a total public opinion popularity of 366.10.
In terms of playback, topicality, and feedback activity, "Lady Huzhu" occupies the front position; in terms of spread and search popularity, "With Junge" occupies an advantage; (early) plot reputation, "Yulou Chun" occupies the front position.
With the cooling of the costume theme market, as well as the plot hard injury, post-special effects and other issues, so that the 4 originally highly anticipated hot works were snubbed by the audience and the market, the results are not as expected, the current results, Xuanlu is rising steadily, Chen Xiaohun due to the popularity of "Lady Hu Zhu", but also ushered in an unexpected gap.
In terms of other themes, we can see that this year's small-scale web dramas are like "open and hanging", which can always blow a whirlwind in the hearts of the market and the audience, and "Love at First Sight" and "Love is Delicious" are one of the best.
Specific to the project level, some data show that the Baidu index of "Love at First Sight" ranks 19th, and the market share of positive film playback is the highest at 13.02%, accounting for the 5th place in the daily list of dramas with the market share of positive film broadcast on the whole network, and the 6th place in the effective broadcast of Yunhe positive film. Among many similar works, "Love at First Sight" stands out with "just the right sweet earth" and "the logical plot of IQ Online", which also makes the popularity of the actor Chen Xinyu of the play rise again.
And "Love is Delicious" began with word of mouth to win the Douban 8.1 score, and then under the amway of tap water, the heat climbed sharply, and there was an annual dark horse trend. "Love is Delicious" has been played 190 million times, the total number of bullet screens has exceeded 170,000, the Baidu index ranks 10th, the current effective playback market share of the main film is 2.35%, and the Douban score is 8.4 points.
In the audience's impression, the representative of Li Chun, the protagonist of this drama, is the nie man of "Flowers and Bones" and the si li of "Qing Yu Nian", one is a jealous second-generation villain of the rich second generation, and the other is a spy from other countries who is also good and evil. Liu Jing in "Love Is Delicious" not only brought Li Chun a human dividend to achieve Jedi anti-killing, but also filled in a new color for his acting resume.
From the perspective of all aspects of performance, the four actresses are not distinguished, and purely from the perspective of public opinion and word of mouth, "Love at First Sight" and "Love is Delicious" have become the final winners.
Marketing Data:
Chen Xiaolun Xuanlu took the lead, and Li Chun Chen Xinyu was a Buddhist family
In the post-traffic era, although traffic artists are slowly losing their living space, the current film and television market, fan data and public opinion heat are still one of the criteria for actors to consider by the producer.
FUNJI data shows that Chen Xiaolun is active, Douban discussion, zhihu browsing, and media reports are all at the C level, while the hot search is at the A level of the list, and the hot search in the past 90 days has been 373.1 hours on the list, the number of days on the list is 25 days, and the media articles are 119, of which 13 media reports were reported on November 15.
Like most of Xiaohua's team, Chen Xiaohong's team also chose to use the form of "super marketing + works" to try to make it one of the favorable competitors of TOP Xiaohua.
The data is followed by the "labor model" Xuanlu, who has been online for many works this year, whose Douban discussion, Weibo fans, super talk activities, and Weibo interaction are all at the C level, knowing that browsing A level, the new pageviews in the past 90 days have increased by 6.316 million, the hot search in the list has not reached the rating, the hot search in the past 90 days has been 4.17 hours in the list, the number of days on the list is 3 days, the number of related hot searches is 3, and the media report articles are 43, mostly based on roles and plots.
And Li Chun only Weibo fans, hot search in the list, media reports for C-level, others have not reached the rating, "Love is delicious" after the broadcast, Li Chunchao added nearly 10 million reads, more than 800 posts, related reports have also increased rapidly, the number of articles in the past 90 days is 106, of which December 1 is the peak, a total of 7 reports.
Chen Xinyu did not register in the ranks of artists on the website, during the broadcast of "Love at First Sight", Chen Xinyu's Baidu search index overall daily average was 3491, the daily average value of the information index was 40069, and the rest of the time almost no one was found, far lower than the same type of actor and the newborn Xiaohua, but his starring in "Love at First Sight" is still active in the major screen lists with the highest market share of 3.84% of the effective broadcast of the main film.
Compared with Chen Xiaolun and Xuanlu, Li Chun and Chen Xinyu are more Buddhist and do not focus more on data marketing.
Combined with the popularity of the work, fan data and other dimensions to judge, only Chen Xiaolun and Xuan Lu, who focus on "marketing", are in the forefront; from the perspective of acting, word of mouth and drama road, Li Chun and Chen Xin win the number of works, and the four actors have their own strengths.
Difficulty: short-lived, more quantity does not represent qualitative change
The entertainment industry is full of newcomers, there are more opportunities and more challenges, and the pay and harvest are often not proportional, so when the actor plays a supporting role in the play, if he cannot continue to leave an impression on the market and the audience, and take out the results, he can only be short-lived, continue to do "small supporting roles", and even be submerged and forgotten.
"In the entertainment industry, if you want to get ahead, you must seize the opportunity after making achievements, just like after "The Pretender", because of its excellent business ability and brilliant personality, Song Yi's popularity overshadowed the heroine, but after that, the marketing and follow-up of the work were weak, which made her silent for several years, and then really returned to the public vision through "Qing Yu Nian", and also starred in the list of screen regulars "Son-in-law". Li Chun and Chen Xinyu are the same, but Li Chun has a stage of role succession after "Flowers and Bones", so the problem is not big, Chen Xinyu in the "Delicious Strange Edge" after the small explosion, follow-up works give people a feeling of headless flies bumping, the quality of the work is uneven, marketing can not keep up, so compared with Chen Xiaohun and Xuanlu, it is natural to fall behind everywhere. Producer Wowo said.
In addition, in order to avoid a flash in the pan, many artist teams choose to blindly lay out the quantity and try to achieve qualitative change with quantitative change.
Judging from the works to be broadcast by the four actors, Chen Xiaolun's urban emotional drama "The Great Game" will be broadcast on Tencent Video in 2022; Xuanlu has a costume romance martial arts drama "And Try the World", as well as "Spoil You" starring Huang Zitao, "Spoil You" will start filming later this month.
Li Chun's specially invited costume martial arts drama "Sword Line in the Snow" will be jointly broadcast on Tencent Video and CCTV-8 on December 15, in which he plays Xuanyuan Qingfeng, who is a purple-clad wulin; a special female growth urban drama "Today's Them", which will be broadcast on Tencent Video in 2022.
On Chen Xinyu's side, after "Falling in Love at First Sight", Chen Xinyu co-starred in the costume drama "Empress Liu Hei Fat" with Yoko Spicy, Li Hongyi, etc., starred in the costume drama "Song Cishao Hualu" with Sun Zeyuan and Gulaiti Kuti, and co-starred in the costume drama "Protective Heart" with Hou Minghao and Zhou Ye, and the works to be broadcast are also mainly costume dramas.
Compared with the three actors who gradually improved their resources and sought qualitative changes in large-scale productions, Chen Xinyu's team, which lagged behind in marketing data, chose to conservatively lay out the same volume of works.
Chen Xinyu's team's approach is more common among newcomers with the same popularity or weak voice, and it has also formed a normal acting routine. However, the current frequency of actresses in the film and television market is still changing sharply, Chen Xinyu is different from the new generation of actors, and does not need to frequently brush his face in small and medium-cost dramas, which can only alleviate the current dilemma and cannot solve his own difficulties. Even if you win with "quantity", you can't escape the labyrinth of similar people and similar scripts, but it will make the original flexible performance routine, limit the play path, and eventually be forgotten by the market and the audience.