"Extraordinary City Vientiane Growth" CR Vientiane Life Strategy Brand Conference was successfully held_Shenzhen News Network

Shenzhen News Network, December 11, 2021 (Reporter Li Danlu) December 9, China Resources Vientiane Life (1209. HK) held a strategic brand launch conference with the theme of "Extraordinary City Vientiane Growth" in Shenzhen Bay. China Resources Land and CHINA VIEN VIEN VIENC Life executive team, industry associations, owners, institutional investors, brand owners and other partners, mainstream media and other guests attended the event. Zhang Dawei, vice chairman of the board of directors and chief operating officer of China Resources Land, delivered a welcome speech, saying that standing at a new historical starting point, CR Vientiane Life will be guided by the "14th Five-Year Plan" development strategy, with high-quality development as the main line, with benchmarking world-class as the leader and grasp, strive to build the most influential light asset management brand in the industry, and better return customers, shareholders and society with high-quality performance, high-quality products and services. At the press conference, CR Vientiane Life released the brand value proposition of "leading the quality of urban life with smart services and enhancing the value of space assets", and proposed to take "Extraordinary Vientiane" as the brand concept to give the city and life an extraordinary temperament through extraordinary humanities, extraordinary technology, extraordinary space and extraordinary ecology. At the same time, the company's new brand slogan was released, "Quality achieves extraordinary". Yu Linkang, president of CR Vientiane Life, said that the extraordinary city has an extraordinary Vientiane, and the extraordinary Vientiane needs high-quality services to be cast. CR Vientiane Life will achieve extraordinary achievements with high-quality services of warmth and wisdom, and help the city where people live to become an extraordinary city that leads the quality of life. According to Yu Linkang, 2021 is the first full fiscal year for the listing of China Resources Vientiane Life, and as of November 30, the company's various operating indicators have been comprehensively improved, and the management scale has grown steadily. The outward expansion area of the property management business increased by 2.4 times year-on-year, of which non-residential formats accounted for more than 80%; the commercial management business achieved remarkable results in the first year of expansion, and 11 high-quality light asset management projects were obtained in first- and second-tier cities such as Shenzhen, Shanghai, Hangzhou and Shenyang. Since its listing, CR Vientiane Life's price-to-earnings ratio has ranked first in the industry. During the "14th Five-Year Plan" period, CR Vientiane Life will adhere to the strategic positioning of "Urban Quality Life Service Platform", with the corporate vision of "becoming an urban quality life service provider trusted and loved by customers", and continue to build the two main businesses of property management and commercial operation services and the "21" integrated business model of the big membership system. Property management transformation, Vientiane brand comprehensive upgrade It is understood that during the "14th Five-Year Plan" period, China Resources Land determined the strategic positioning of "urban investment and development operator". As one of the three main businesses of China Resources Land, CR Vientiane Life transforms its property management sector into an "urban space operation service provider" and promotes strategic undertaking and coordinated development with China Resources Land. The scope of CR Vientiane living urban space operation service includes three categories: community living space, office industry space and urban public space, which has four main characteristics: human-oriented, scientific and technological, green and integrated. Focusing on the positioning of "Urban Space Operation Service Provider" and the brand concept of "Extraordinary Vientiane", the property management section released a new brand "Vientiane Service" and the brand slogan "Wisdom Leads Urban Life". Wang Haimin, vice president of CR Vientiane Life, said that CR Vientiane Life will integrate urban resources, operate urban space and serve urban people through integrated operation and service of urban ecosystem, and use scientific and technological wisdom platform to integrate urban resources, operate urban space, and serve urban people, bringing people a more extraordinary urban life experience. On the occasion of the 17th anniversary of the opening of Shenzhen MixC, Wei Xiaohua, vice president of CR Vientiane Life, said that in the future, as an asset-light company, CR Vientiane Life will strategically lay out the three core product lines of "MixC", "Vientiane Hui" and "Vientiane World" to provide shopping center commercial operation and property management services for China Resources Land and third-party owners. At the same time, the brand LOGO and brand identification system of the three major product lines have been comprehensively upgraded.