People and wealth are prosperous! Liping County is full of charm in China

Matsuri, Tsukiya, costume parade, Playing New Year's Festival, Performing Dong Opera, Singing Dong Songs, Tea Art Exhibition... From December 3rd to 6th, during the Chinese Dong Dynasty, Zhaoxing Dongzhai in Liping County, Qiandongnan Prefecture, Guizhou Province, under the warm winter sun, is very lively, and waves of tourists from all over the world, or accompanied by a family, or three or two friends, gather here to see the unique charm of the Chinese Dong Year.

"Dong Nian is so lively, Dongxiang is very hospitable, I like this place in Zhaoxing too much." Ms. Li Weihong, who had been playing from Yantai in Shandong Province to Zhaoxing for three days and still had no end in sight, excitedly said: "Next year in the Dong Year, we will still be in Zhaoxing and will not disperse!" ”

The Year of Dong, known in Dong as "Ninggeng" in the Dong language, is the New Year of the Dong compatriots, as well as a festival for the Dong family to reunite and celebrate a bumper harvest. In 2011, after dongnian was listed as a national intangible cultural heritage, every year dongnian attracted tourists from all over the world to come to Dongzhai to punch in.

"Insist on making an appointment to enter the park, check the two codes at the same time, and strictly control the scanning system for entering the park." Yang Zhiwei, chairman of Zhaoxing Cultural Tourism Development (Group), said that during the festival, the company dispatched additional personnel to be on duty 24 hours a day, strictly controlled the temperature measurement and registration system of scanning codes for entering the park, and made every effort to build an iron wall of epidemic prevention and control.

It is understood that this year, many new ways of integrating culture and tourism not only attract tourists from all over the world to come and share the joy and enthusiasm of the Dong family, but also attract major mainstream media photographers and more than 100 Douyin celebrities to compete for punch cards, so that the attention index of Zhaoxing Dongzhai has reached an explosion.

"Our rooms are full these days." Xu Ran, general manager of Zhaoxing Cultural Tourism Development (Group), said that in the dong year this year, the company received 466% year-on-year compared with previous years, and the comprehensive tourism revenue increased by more than 63% year-on-year.

As the hinterland of China's Dong cultural center and the birthplace of the world's intangible cultural heritage Dong nationality song, since the beginning of this year, Liping County has coordinated and organized the 2021 China Dong Nian Show series of "intangible cultural heritage" cultural activities in accordance with the guiding ideology of "government setting up a platform, private self-management, enterprise power, and activating the market", the local cultural tourism and other relevant departments have made overall efforts, and the China Tourism Group has played an active role in helping, and organized a number of enterprises, companies and associations such as the China Travel Scenic Team, Zhaoxing Cultural Tourism Group and other enterprises, companies and associations to plan and organize the 2021 China Dong Nian Show series of "intangible cultural heritage" cultural activities, and link travel agencies and media units to vigorously promote" Go to Zhaoxing Dongzhai • Over china Dong Nian " tourism boutique line, a series of trading detonated China Dong Nian IP exposure rate.

According to the statistics of liping county tourism development office, liping county tourists are prosperous and prosperous, which is more prosperous than in previous years. During the Dong period from December 3 to 6, Liping County received 123,000 tourists, and the comprehensive tourism income was 98.4 million yuan, an increase of 68.57% year-on-year.

"Excavate the traditional programs that are popular and popular, let the villagers participate in them, have fun in them, and design secondary consumer products so that tourists have a sense of participation, experience and ceremony." Zhang Wanguang, a cadre sent by the China Tourism Group to Help and Support Liping County and deputy county magistrate of Liping County, who guided the whole event, said that "discussing, co-building, and sharing" with the villagers is a strong guarantee for achieving a win-win effect in this Dong year.

Zhang Wanguang said that under the normalization of epidemic prevention and control, as a "national team" to help Liping, China Tourism Group will further exert its advantages to help Liping revitalize the countryside and let more people achieve common prosperity in the "co-construction and sharing" tourism development results. (Guizhou Daily Tianyan News Reporter Shi Hankai Correspondent Shi Guangzhao)

Source: Guizhou Daily