The Theoretical Learning Center Group of Yichuan County Party Committee held a collective learning (expansion) meeting and a special lecture on the integration of rural operation and cultural tourism

On December 7, the theoretical learning center group of the county party committee held a collective learning (expansion) meeting and a special lecture on the integration of rural operation and cultural tourism.

At the meeting, Xu Lixin, founder and director of Desheng Cultural Tourism, tourism trade expert of China Association of Trade in Services, deputy director of Shanghai Yangtze River Delta Tourism Development Research Center, and president of Desheng Tourism Culture Research Institute, was invited to give a special lecture.

Xu Lixin, with the title of "Development and Operation of Rural Tourism", focused on the five aspects of "tourism is an activity to find differences, tourism is a high-level consumption form that exceeds the needs of human survival, why guests choose the countryside, the development path of rural tourism, and the operation mode of rural tourism", combined with the successful cultural tourism development cases in Yixing Longshan Village, Wuxi Yangshan and other successful cultural tourism development cases, systematically expounded the market demand, cultural empowerment, rural plot, characteristic homestays, cultural combing, industrial operation, global tourism and other aspects of rural tourism development and operation. The lecture is both comprehensive and systematic, but also focused, and has a strong pertinence, foresight and guidance for carrying out rural operations and comprehensively promoting the integration and development of cultural tourism.

County leaders Li Xinhong, Yuan Jian, Ren Qingpeng, Bai Li, Wei Miao, Wang Hongjun, Liang Jipeng, Dou Ke, Cheng Guangyong, Wei Xuejun, Hao Shuang, Li Jianjun, Han Haiyang, Chang Guanglei, Ren Mengchao, Guo Yanyan, and Wang Zhenzhong attended the study.