2021 is an extraordinary year for decoration companies, and some people say that 2021 is the cold winter for decoration companies.
On the one hand, this year's repeated epidemics, rising raw material prices, rising labor costs, and a grim environment in the decoration industry have led to difficulties in the development of many decoration companies.
On the other hand, with the changes in the decoration consumer population, consumers' requirements for the living environment and living quality are also changing.
This prompts home improvement companies to constantly change, from the current traditional home improvement model with low industry concentration, lengthy supply chain, non-standard process, long construction cycle and poor reputation to a more efficient industrial chain system integration and intelligent/digital empowerment of the new home improvement model to iteratively upgrade to meet the needs of the market.
In such a big environment, how to adapt to the changing market situation and seek survival and development is undoubtedly a test for many installation companies.
However, success is in transformation, failure is also in transformation, successful transformation of enterprises always have their similar characteristics, that is, can follow the trend, keep pace with the times, and the failure of enterprises has thousands of reasons for failure.
It also includes enterprises that are stuck in their own ways, not good at summarizing, do not understand planning, and eventually withdraw from the market in the fierce competition.
The market is like this, the survival of the fittest, so how can the surviving installation enterprises ensure sustainable and benign development?
2021 is nearing its end, looking back on the year, how have this year's goals been accomplished?
What progress has been made? What are the deficiencies?
What are the factors that affect the development of enterprises and the growth of output value?
What opportunities are there in the last month or so to hit the output value target set at the beginning of the year? What strategy is required?
In 2022, will the company's strategy, product model, organizational structure, compensation system, marketing plan, marketing strategy, design and construction services and other sectors be upgraded and optimized? Where to start?
December 10, 8 p.m.,
Wang Shuangqing, gold medal consultant and marketing expert of Dayi Yunxue, talked with Chen Yihong, the founder of Dayi Yunxue, and carried out live classes with the theme of "Doing these 10 things at the end of the year, doubling the output value is not a problem", diagnosing the development prospects and breakthroughs of the industry on the spot, and deeply analyzing the 10 things that the installation enterprises should do at the end of the year. From the strategy of sprinting output value such as how to do a good job in reserve deposit customers and how to quickly transfer contracts at the end of the year to how to retain people, recruit people and how to upgrade the quotation model under the new situation, etc., it provides ideas and methods for the decoration company's 2022 planning.
Top 10 hardcore problems for installation companies
2 industry experts answered questions on the spot
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