Today, Wanshili Silk and Xiaoice Company announced that relying on the framework of artificial intelligence Xiaoice, the "West Lake No. 1" digital aesthetic creative platform jointly built by the two sides has been deployed and officially launched on platforms such as WeChat public account. In the platform, AI fashion designer "West Lake No. 1" uses artificial intelligence black technology to penetrate the hearts of consumers through real-time communication with consumers, guide consumers to express their feelings about beauty, and then carry out one-on-one customized product design and production. By giving consumers the right to creativity and design, "WestLake No. 1" is not only a fashion designer, but also an enabler of aesthetics and design, so that every ordinary consumer can deeply participate in the fashion creative design, so that every personalized aesthetic need can be met. The design scheme of "West Lake No. 1" can not only be applied to silk products such as silk scarves, but also expanded to more categories, such as industrial product design, digital printing pattern design, textile and clothing fabric design, packaging design and other fields, empowering the creative design of various industries.
Pay attention to the "West Lake No. 1" WeChat public account, and start a creative design journey of exclusive products together
Entering the platform, consumers can start a creative design journey of exclusive goods together with "West Lake One". In the one-on-one communication with consumers, "Westlake No. 1" gradually enters and interprets the inner world of consumers by communicating topics such as gift objects, zodiac signs, constellations, color style preferences, etc., and then combines insight into the latest fashion trends to customize a number of unique design schemes for each consumer, while expounding the design aesthetic concept of each scheme. With the support of the core technology of digital printing and the core technology of color management independently developed by Wanshili, each design scheme can realize the "no color difference" from digital design to physical commodity production, and what you see is what you get. Consumers can choose a plan, place an order directly, or continue to communicate with "Westlake One" to get more design solutions. Under the highly flexible production capacity of Wanshili and the efficient closed-loop guarantee of the whole supply chain, this unique and exclusive customized product will be quickly completed and delivered to home after the consumer places an order.
Thanks to the completeness of the Xiaoice framework, AI fashion designer "Westlake One" can better understand the aesthetic needs of users, and then realize one-on-one on-demand design creation. As one of the most complete artificial intelligence frameworks in the world, Xiaoice framework is based on natural language processing (NLP) and covers natural language processing, computer speech, computer vision and artificial intelligence content generation. Based on neural network and deep learning technology, "Westlake No. 1" understands users' preferences through machine semantic understanding, and parses text into structured, machine-readable intent and word slot information to better understand and meet user needs. In the field of visual design, relying on artificial intelligence creation (AI Creation) technology, "West Lake No. 1" conducts deep learning and deconstruction of the works of the world's top artists and designers from the aesthetic level of color characteristics and composition characteristics, captures the laws of beauty from massive data, builds the digital structure and model of beauty, and then designs works that conform to fashion trends according to the needs of consumers. At present, "West Lake One" can stably design a variety of mainstream styles and achieve on-demand creation, and its design diversity reaches 10 to the 26th power, which is equivalent to being able to design a completely different surface for every grain of sand on the earth.
With the advent of the Internet era, the growth of the new generation of people, the long tail effect of fashion consumption is exerting unprecedented power, and personalized aesthetic needs are fully stimulated and fully released. Driven by the demand for fashion aesthetic consumption, only those products that are personalized and can carry exclusive emotional sustenance can win the favor of consumers. However, in the past, when it came to "private customization" of goods, many consumers would think that it was out of reach. Now, there is no need for high time and energy costs, and every ordinary consumer can communicate with the AI fashion designer "West Lake No. 1" at any time to have their own customized goods. The "West Lake No. 1" digital aesthetic creative platform jointly created by Wanshili Silk and the Xiaoice team has opened up a fresh collision between artificial intelligence and clothing manufacturing and production, so that everyone can enjoy the beautiful experience brought by scientific and technological progress.
As a vane for the development of China's silk and apparel industry, Wanshili Silk continues to combine the characteristics of the times and fashion trends, actively explores new paths to promote Chinese silk culture, and is a leading enterprise in the silk industry led by cultural creativity and supported by high and new technologies. While inheriting, excavating and promoting Chinese silk culture, Wanshili Silk continues to be deeply integrated with "new technologies, new industries, new formats, new models", empowering brands with cutting-edge technologies such as artificial intelligence, increasing personalized design capabilities, instantly meeting the personalized needs of users, and combining silk with cultural creativity and high technology to create a world-class silk brand. Li Jianhua, chairman of Wanshili Silk, said that he is full of confidence in the future of "West Lake No. 1" on the customized new retail track: "The sublimation of design aesthetics has been achieved with artificial intelligence technology, which will be another change leading the times for the silk industry, which is itself a 'beautiful economy'." ”
In the future, "West Lake No. 1" will also create an immersive multi-dimensional consumption scene, consumers will have the opportunity to "West Lake No. 1" for its specially created aesthetic creative works for digital identity genuine authentication, after the purchase of the order, not only can have physical goods such as silk scarves, but also at the same time obtain the right to use the silk scarf pattern works, so that aesthetic creativity to achieve more value. At the same time, "West Lake One" launched a super experience officer recruitment for the world, inviting consumers to start a co-creation journey of aesthetic design with AI. 【Promotion】
(Source: Upstream News)