Flowers look half open, drink wine slightly drunk Wuliangye's rational drinking concept

Although fine wine is good, greedy cups are morally hurtful, so there is an initiative to drink rationally.

In history, there were many mistakes in greed: Zhang Fei whipped Lü Bu's father-in-law, resulting in the loss of Xuzhou; Chun Yuqiong neglected Wuchao's defenses, causing Yuan Shao's grain depot to be burned down by Cao Jun, which indirectly led to the great defeat at the Battle of Guandu; Lu Shuang originally made an appointment with other generals to attack Jiankang in the autumn, but the result was that he overdone, declared a "rebellion" several months in advance, and pit his teammates...

Perhaps because of the recognition that drinking cups is a hindrance to the right thing, Chinese in the early days of civilization, they made a standard for drinking.

As early as the beginning of the founding of the Western Zhou Dynasty, the Zhou royal family learned from the lessons of the King of Shang's indulgence and lust to destroy the country, and issued an edict restricting drinking, which is the famous "Wine Curse". The "Wine Curse" is a reprimand issued by Feng Kangshu to the Wei monarchs in the old land of Yindu after Zhou Ping's Dingwu Geng's rebellion in charge of Cai's rebellion.

Wang Ruoyue: Ming Da's order was in the sister state, the Mu Kaowen King Zhaoguo was in the Western Lands, and the Shu Shu Shi of the Shu State was the less the Right Emperor, and the day and night were known as the Qizi Wine. But heaven has sent down his destiny, and the people of our people are the only ones who are born. Heaven has sent down the threat, and we will mourn with great chaos, nor will we do it in vain; the smaller and larger the state, the more it is not drunk. King Wen taught the boy that there was something right and no Yi wine. The more the country drinks, the more the german will not be drunk...

This means that the Duke of Zhou, in his capacity as a regent, made a request to Uncle Kang, and the officials in your state, unless they were sacrificed, were not allowed to drink alcohol for no reason at ordinary times! There is nothing in history that has been a bad act of chaos and demorration that is not related to alcoholism. King Wen warned officials at all levels, as well as the ministers and their sons, not to drink alcohol for no reason, but only after the sacrifice, but also to be dignified and steady, and not to get drunk and lose their attitude.

This may be the earliest "rational drinking" initiative in China. Rational drinking is a topic that has been passed down from ancient times to the present day. The ancients advocated rational drinking, which was intended to prevent the king from being lazy in government affairs because of his indulgence in wine, in order to maintain the stability of the dynasty. In modern times, rational drinking still has practical significance.

According to statistics, there are about 450 million drinking consumers in China. However, in recent years, due to the influence of some unhealthy consumer cultures, there have been many health problems, safety problems and social problems caused by irrational drinking. To this end, a new trend of advocating "moderate drinking" has emerged.

In 2015, in order to widely advocate and disseminate the concept of rational and civilized drinking in the whole society and highlight the responsibility of the liquor industry for social responsibility, the China Liquor Industry Association established the "Wine and Social Responsibility Promotion Alliance", initiated and launched the "National Rational Drinking Day" public welfare activities, hoping that through initiatives and activities, consumers can pay attention to the harm of irrational drinking, so that rational and civilized drinking becomes the consensus of the whole society.

Today, the launching ceremony of the main venue of the 2021 National Rational Drinking Publicity Week in Beijing was solemnly held in online form, and this year, with the theme of "Rational Civilization And Refusal to Drink And Drive", the initiative of rejecting drunk driving was issued to the whole society, calling on people to travel in a civilized manner and establish a beautiful social image of the industry.

Wuliangye continues to pay attention to and lead the trend of rational drinking. Since 2015, Wuliangye has held the National Rational Drinking Publicity Week for six consecutive years, focusing on refusing drunk driving, preventing minors from drinking alcohol, and drinking alcohol in an appropriate amount, which has promoted the harmonious development of alcohol, society and consumers.

Li Shuguang, secretary of the party committee and chairman of Wuliangye Group Company, once said that Wuliangye has always taken the active fulfillment of social responsibility as its natural duty, fully devoted itself to and deeply participated in the national rational drinking publicity week carefully carried out by the association and successive rotating chairman units, closely combined the company's high-quality development with the promotion of comprehensive economic and social progress, and actively promoted the coordinated development of enterprises, society, people's livelihood, environment and other aspects. He said that to do a good job in promoting rational drinking, we should consciously assume the three aspects of quality responsibility, health responsibility and cultural responsibility.

Although the wine is good, greed may become a burden. The rational drinking attitude of "flowers are half open, and wine is slightly drunk" is worth advocating not only in ancient times, but also in the present.