In the domestic sedan market, the former "three Japanese mothers" are left with Sylphy struggling

Quick review of the car

2024-05-19 01:06Posted on the official account of Henan Car Express

I don't know when there was such a combination of "three Japanese mothers" in the domestic auto market. The so-called three Japanese mothers refer to the three Japanese compact sedans Lei Ling, Sylphy and Corolla.

Among them, Lei Ling and Corolla are Toyota's models, and Sylphy is Nissan's model.

Seeing this, some people may ask, why is Honda, which is also a Japanese car, not shortlisted?

In fact, I can't answer this question either. Because compared with Toyota and Nissan, the models under the Honda brand are basically more focused on handling. As a compact sedan of the same level as the Sylphy Corolla, the Civic has become the dream car of many "ghost fire boys" because of its relatively excellent sports performance.

The three models known as the "three Japanese mothers" are the three models of Leiling, Sylphy and Corolla, which are mainly economical and practical, and have no performance and handling at all.

However, it is precisely this characteristic that makes the above three models in the domestic compact family car market, and the sales have always been among the best. For most home users, affordability is what they value the most.

Therefore, Lei Ling and Sylphy Corolla have always had good sales in the domestic sedan market.

However, with the development of new energy vehicles in the past two years, the dominance of the former "three Japanese mothers" in the domestic car market has been in jeopardy. Taking the sales data of the domestic compact car market in April this year as an example, only Sylphy can be shortlisted in the top 10 of the sales list, maintaining the final dignity of the "three Japanese mothers".

Sales data shows that Sylphy sold 24,270 units in April. Although it decreased by 18.2% month-on-month, it was still able to rank second in the sales list. It's just that there is still a big gap compared with the champion Qin PLUS, and the sales volume of Qin PLUS is 46,314 units.

Compared with the Sylphy of Lei Ling and Corolla, the sales volume is obviously not of an order of magnitude. Leiling sold 6,093 units in April, ranking 18th in the sales list. The worst was the Corolla, which sold only 4,320 units in April, ranking 26th in the sales list, down 72.2% month-on-month.

As for Lei Ling's not outstanding market performance, it is actually expected. As the American version of the Corolla, although it has the Toyota logo, Lei Ling is still young in the domestic market, and the market awareness is not very high. But when I saw this sales figure for the Corolla in April, I was surprised.

You must know that Corolla is not only the main sales model of FAW Toyota, but also has been listed in China as early as 2006. With the influence of the Toyota brand and its own good product strength, it has a good reputation in the domestic market, and has always been one of the best-selling models in the compact car market.

Unexpectedly, in just a few years, due to the impact of the new energy vehicle market, Corolla's sales fell sharply. This also shows from the side that the progress of domestic cars and consumers are more rational in buying cars.

Next, let's wait and see whether Sylphy can become the last hope of the "three Japanese mothers".

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