After several years of localization process, I don't know what everyone's impression of the Lincoln brand will look like now? Then I personally feel that Lincoln before domestic production does have a "American luxury" style, but it is this American luxury that makes the details such as the "ruggedness" of the previous Lincoln model unmistakable. Looking at the previous MKC, MKX and other models, you can see that Lincoln was not accepted by consumers at that time.
Since the introduction of domestic adventurers, aviators, and navigators, the new generation of Lincoln brand models has made comprehensive progress in appearance, interior, and technological configuration. The appearance is more in line with the aesthetics of the domestic market, the interior is more exquisite than the previous era model models, and the pricing after localization is relatively accurate, so that the Lincoln family, especially the SUV model array, has a fairly good sales performance.
What about the car sector? In addition to the similarities between mainland models and current domestic models, the previous MKZ and MKS more or less do not meet the current "aesthetic standards". Therefore, on top of the Guangzhou Auto Show, Lincoln, who owns a domestic SUV Three Musketeers, also launched his first domestic car model, the Lincoln Z, which was not listed, but also gave a pre-sale price of 255,000 yuan to 342,000 yuan. The purpose is very clear - Lincoln Z is aimed at young consumer groups.
The Lincoln Z, which originated from the Zephyr Reflection mass-produced concept car, is positioned as a mid-level model, but its stature (length, width and height) has reached 4982mm, 1865mm, 1485mm, and wheelbase is 2930mm. This number that can be compared to the large and medium-sized cars not only makes the Lincoln Z appear very large visually, but also compares several players who are also medium-sized cars, Lincoln Z is not inferior in length, width and height, plus the pre-sale price of 255,000 yuan, Lincoln Z gives us a very good first impression.
In fact, after localization, with a relatively more reasonable price to face the market competition, Lincoln brand has tasted the taste of success, look at the previous MKC and then look at the current adventurers, the biggest change after domestic production is to make consumers willing to take the initiative to consult with dealers. Of course, although we can't say that the price of this domestic forest is "conscience", after comparison, you will find that the pricing of other brands is sometimes quite outrageous.
From the outside, unlike the slightly old-fashioned model of the previous model, the new Lincoln Z first used two styles in the front face design, namely i cool and i enjoy, while Lincoln Z also put the Lincoln brand's iconic through-lamp strip into the front face design for the first time, plus the "Lincoln Star Star Shine front grille", so that the Lincoln Z model looks more imposing from the front of the car, but also more modern and youthful.
Coming to the side of the Lincoln Z, in addition to the distinctive integrated side logo of the i-share and i-cool models, the inductive hidden door handle also allows the Lincoln Z to modify the body side lines, coupled with the through-type taillights at the rear and the design similar to the ducktail, which can also echo the front and rear shapes of the Lincoln Z.
The Lincoln Z still uses the concept of "horizon design" in the car, but this is the first time that the through-screen (12.3 inches + 27 inches) applied in the Lincoln model really creates a strong sense of technology for the whole vehicle. Coupled with the new style of double-frame steering wheel and the gradually less physical buttons in the car, Lincoln Z also gradually understood what is called the current trend. Similarly, the 128-color dynamic mood light can be linked by a 13-speaker Level sound, which makes the ceremony feel better when we listen to music.
If you find that the Lincoln Z is similar to the previous model, quiet and comfortable will definitely be mentioned. Like the adventurer and aviator models we've tested before, their seats are very good in both support and wrapping, not to mention the 30 adjustment functions and massage capabilities in the high-end model. The same is true of the Lincoln Z, which enjoys the main comfort of the model, so its front seats are equipped with Bader leather, equipped with heating and ventilation functions, 24-way electric adjustment, massage and other functions; while the iku version, which focuses on sports tones, uses a wrapping, more frictional Dimamica suede material. The wheelbase of 2930mm also allows Lincoln Z to have a better layout of the rear seat space, the seat length, angle, softness in the car with the aviation headrest and Lincoln brand now mainly promoted "comfort atmosphere function", whether the front or rear of the consumer can have a more comfortable experience.
In terms of other configurations, Lincoln Z also inherits the characteristics of the previous model configuration, in addition to the LCD screen, seat, fragrance function just mentioned in the car, Lincoln Z also created a Lincoln Nebula human-computer interactive interface for users, as well as the SYNC + Zhixing interconnection system that has been well received, plus Lincoln Z can achieve FOTA vehicle firmware online upgrade, but also makes the Lincoln Z model more oriented to the current young consumers in the field of human-machine interconnection. At the same time, the Lincoln Z is equipped with the Co-Pilot 360TM 2.0 driver assistance system, and the new ActiveGlideTM active driving assistance can be used in specific sections of the road, which can achieve L2+ level intelligent driving assistance capabilities.
In terms of power, the Lincoln brand has also achieved the "high configuration power" of the whole series, 2.0T high-power engine + 8AT, the maximum power of 181 kilowatts, the peak torque of 376 Nm, horizontal comparison is really "one of the best". Next year, Lincoln will usher in the brand's centenary. It is said that "a hundred feet further", I believe that the launch of Lincoln Z, can provide more options for young consumers in the choice of vehicles, and from the localization of adventurers all the way, the Lincoln brand has its own market share in China. The brand proposition of "luxury has its own way" not only exists in the aviator and navigator models, but also like the adventurer and lincoln Z, this brand proposition will be accepted and recognized by more and younger consumer groups in the "release" of all models in Lincoln.