Aerial view of the West location of Yuedong Xinmen
Mensie Arena
"Menxi on the new" theme activities
2020 Nanjing Qinhuai City Wall Marathon
Mensi Stadium became a temporary nucleic acid testing point during the epidemic prevention period
Kids get involved in basketball
Dynamic rhythms, energetic slides, intertwined with laughter and cheers from adults and children... On November 27th, in The New Gate West of Yuedong, located in the south of Jinling Old Town, an urban roller skating obstacle course with the theme of "I want to be on the full luck, the whole people will slide up" was held wonderfully, and the scene was full of joy. Together with the ancient and quiet Ming City Wall, which has a history of more than 600 years, it adds a different kind of color to the ancient capital of Nanjing.
"The elegant residence of the literati, the blessed land of the merchants, and the paradise of the people." Jinling old city south of the Menxi area, and the door east of the intersection, here fang city connected, was the old Nanjing handicraft industry flourishing place, but also its textile industry birthplace, with the industrial upgrading, here was once lonely, and at present, as a nanjing "city silicon alley" construction demonstration model area, Yuedong Xinmenxi in Nanjing old cotton spinning factory site on the butterfly change, here gathered "time and place", gathered high-quality enterprises, collect innovative talents, has become the forefront of science and technology Of the Internet of Things industry science and technology innovation and entrepreneurship platform. Here, the fireworks of the main city and the exuberance of the industry blend together to form a vivid picture full of vitality.
Industry-city integration, host and guest sharing. As the "answerer" of the urban renewal in the south of the ancient capital Jinling Old Town, Nanjing Vanke, through the practice of "temperature" urban renewal, while activating the momentum of industrial transformation, also "inherits the ancient and opens the new" in the quality improvement of urban space, the inheritance of cultural context and the protection and reshaping of the neighborhood style, shaping the space of "vitality and rejuvenation" for the city, and deducing the "new life of the old city" of "all kinds of wonderful".
Shining "vitality business card" under the ancient city walls
Under the ming city wall, on the banks of the Qinhuai River, the road is clean and tidy, and the surrounding environment is quiet. The elderly either wander comfortably on the leisure trail or gather in pairs in the small fitness square. Some young people meet and chat in corner cafes, and some team up on indoor basketball courts. Except for the rows of rectangular buildings in front of you, which look very open, this place looks no different from any of the city walled amusement spots. In fact, this "park", which covers an area of about 100,000 square meters, is integrated and shared with the surrounding blocks, and is seamlessly connected with the city streets, is the "urban silicon alley" emerging industry carrier located in the south gate west area of Jinling Old Town - Yuedong Xinmen West Park.
In 2017, with the strong support of Nanjing Municipality and qinhuai district government, Nanjing Vanke, together with industrial partners, began to transform the Menxi plot located in the area of the former Nanjing Printing and Dyeing Factory and the First Cotton Spinning Factory, taking protective development as the idea, urban renewal and industrial iterative upgrading as the main line, and expanding the emerging industries and commercial and cultural space fields through the effective revitalization of the stock resources of the old city, so that the Menxi area can be reborn and revitalized.
"At present, there are more than 60 various enterprises, merchants and science and technology incubation platforms gathered in the park, and the overall investment rate has reached more than 90%." At the Yuedong Xinmen West Investment Center, the person in charge here introduced. The entire park was completed in 2018, maintaining the original factory style pattern, including a total of 19 buildings, with a total construction area of about 100,000 square meters, and has invested 228 million yuan. Through the reshaping and adjustment of the urban space and function of the "golden corner" of the Menxi area, the "Internet of Things + sports culture" industry is introduced, and the demonstration model area of Nanjing's "urban silicon alley" construction is in line with the positioning of "innovative city and beautiful ancient capital".
"Among the enterprises entering the park, such as Unicom Internet of Things, Fengjiang Intelligence, and Ertai are representative science and technology innovation enterprises in the field of emerging Internet of Things industry, in addition to the Menxi Stadium, Brick Pavilion, etc., all of which are cultural and sports venues with park characteristics, which are quite popular among young people." The person in charge of the investment center of the park said that by the end of 2020, the park has gathered about 30 science and technology enterprises, nearly 10 scientific research cooperation centers, 4 high-tech enterprises, and provided more than 2,200 jobs, achieving tax landing of 0.6 billion yuan in 2019 and 170 million yuan in 2020.
Building 17 of the park is a four-storey factory building with an inconspicuous appearance, but it is a highland for Qinhuai District to absorb the Internet of Things industry, and it is located at the headquarters of Unicom Internet of Things, a leading enterprise in the field. In the middle of this year, the company released the Yanfei 5G module and industry suite products independently designed and developed, thus solving the problem of excessive cost of modules accounting for about 60% of the terminal cost, and will promote the large-scale development of industry terminals.
Fengjiang Intelligent is an Internet of Things enterprise engaged in smart agriculture, and in early 2019, the company's Jiangsu regional R&D center settled in Yuedong Xinmenxi. Through the introduction of the park, and Unicom Internet of Things to achieve strategic cooperation, in the smart agriculture sector, the Internet of Vehicles sector has a wealth of results output, the park has gathered more than 20 Internet of Things upstream and downstream enterprises settled, an important reason for enterprises to settle here is that the upstream and downstream of the industrial chain "good neighbors" are numerous, in addition to the main city's convenient transportation conditions are also conducive to attracting talents.
Industry returns to the city walls, and the old city is rejuvenated. With the old city "Silicon Alley" to drive the agglomeration of emerging industries, and then create a "strong magnetic field" where high enterprises gather, and the "Phoenix Platform" where talents gather, this is also the "secret" of Yuedong Xinmenxi to stimulate the vitality of industrial upgrading. Menxi area has a deep accumulation of traditional industrial areas, and now, born from the old factory building, Yuedong Xinmenxi is activating industrial relics, so that the urban "stock space" cash in "incremental value", by focusing on the science and technology industry chain, to guide the Internet of Things, sports culture and other emerging industries back to the main city, with the upstream and downstream related enterprises successively stationed, so that Laomenxi once again stands at the forefront of the development of the times, becoming a "vitality business card" to promote urban renewal.
Industrial Highland recreates the "poetry of the old city"
"When I arrived in Menxi, I immediately liked the atmosphere here, never thought that I would work and live by the city wall, it felt very poetic, and I could also experience the cultural taste of old Nanjing." Xiao Li, a post-90s entrepreneur engaged in science and technology services, just came to Ningbo from other places last year, and has a small and micro office space in the "Qinhuai Silicon Lane Youth Innovation Port", and he usually lives in the park. Every morning when you get up together, you will see the Ming City Wall, and sometimes you will run by the Qinhuai River, or ask friends to go shopping and play in the stadium. He said that the cultural atmosphere and living atmosphere here are very strong, which makes him feel particularly kind.
"The splendid state of Jiangnan, the elegant of Jinling". In Nanjing, the south of the old city is considered to be an important source of jinling's cultural vein, and the old gate west is an important constituent area of the south of the old city. If industry is the pillar of Yuedong Xinmen West Park, culture is the root soul here. Here, simplicity and trendiness, thickness and agility, entrepreneurship and life, all blend and harmonize in the same time and space. Relying on unique geographical attributes and excavating profound cultural background, Yuedong Xinmenxi is integrating the historical and cultural atmosphere of the ancient capital of the south of the old city into daily life, promoting the cultural rejuvenation of the old city and shaping the new label of urban culture while creating an industrial carrier.
At present, the cultural root system in the south of the old city is branching out and growing vigorously in the "new soil" of Yuedong Xinmenxi. In January 2020, the "Brick Collection Hall" located in Building 16 of the park was officially opened, and the exhibition hall was jointly built by Nanjing Vanke, Nanjing City Wall Protection management center and Nanjing City Wall Protection Foundation, which is a public welfare space for the centralized protection and display of the city bricks recovered in the "Granular Warehouse Guarding the City Wall" activity that has been carried out for several years, recording the bits and pieces of the citizens working together to protect the city wall, and visitors can get close to the representative city bricks and feel the unique charm of jinling city wall culture.
"Living by the city wall, I have a special affection for the old city wall, and the park can open such a good brick collection hall, which is also a careful wish of those of us who love the Nanjing city wall." Uncle Zhai, who lives in Laifeng Community, often brings his granddaughter to the "Brick Collection Hall" to have a look. He said that the city wall in front of his home is now very well restored, and his little granddaughter is also very interested in the allusions to the city wall and has written it into her own composition.
In addition to feeling the "blood" of the ancient city wall culture, you can also feel the "pulse" of the sports culture of fashion and vitality. With its crisp lines, bright and vibrant tones, and large glass curtain walls, many young people in sports gear come and go here every day. In the Yuedong Xinmen West Park, Building 19 is a rather eye-catching existence, located here "Menxi Stadium" was officially opened to the public in May 2019, the museum has a full-size competition standard basketball court, but also has a professional fitness area and other functional areas, becoming the most fashionable and fresh color of a sports and leisure place in the south of the old city. Here is also one of the few scientific and technological sports venues in Nanjing with intelligent experience, through in-depth cooperation with Unicom Internet of Things, the stadium has integrated new technologies such as AI behavior recognition and action judgment, and can also "transform" into a multi-functional show to hold cultural exhibitions, fashion catwalks, art performances, brand releases and other cultural and sports activities.
As early as the beginning of planning and construction, the Yuedong Xinmenxi project was planned to become an industrial park featuring sports culture. Nowadays, modern sports culture has become the cultural IP of the two major cities that connect the ancient and modern, and the intersection of the old and the new, together with the culture of the city wall. The park has now completed the construction of roller skating field, becoming a youth roller skating training base in Jiangsu Province, gathering many urban fashion sports projects such as trampoline, archery, rock climbing, etc., attracting a number of sports industries such as Door School Sports, Feith Roller Skating, Elastic Zone, Blue Whale Rock Climbing and so on. In 2020, Yuedong Xinmenxi was selected as the third batch of "Jiangsu Provincial Sports Service Complex".
At the same time, Yuedong Xinmenxi also creatively integrates the city wall culture and sports culture, with the theme of "36 Zhangcheng City Wall Run" with the deep feelings of the ancient capital, to create one of the most distinctive marathon projects in Nanjing, and has held three consecutive Nanjing Qinhuai City Wall Marathon, which is an international Class A event, and relying on Vanke's urban music running activities initiated by Vanke in 2013, it has held the "City Wall Music Running Race" for many times, organized the family parent-child city wall "cool walk" activity, and let more citizens participate in the national fitness experience near the city wall Enjoy the vitality and charm of the cross-border symbiosis of traditional and modern in the south of the old city.
Since last year, Nanjing Vanke has actively responded to the city's "four new" call to action, and has continued to introduce a number of high-quality commercial settlements, with new urban consumption formats such as fashion catering, sports Coldplay, and automobile services with their own characteristics. The park also simultaneously improves the interactivity of the landscape, renovates the cultural space, and injects more fresh elements. The simple and industrial-style coffee house "unlocks" the "new pose" of afternoon tea; the creative "big roof" space becomes a "punch card" that the young people who love literature and art are keen... In the fast pace of modern cities, it brings a variety of unexpected "small freshness" to young people.
In addition, the park also strives to create a living package that meets the needs of the "Silicon Lane" industrial crowd, and the "Boyu Menxi Store", which opens simultaneously with the park, provides professional long-term rental apartment services for the people in the park, including 109 rooms with different design styles, maintaining a high occupancy rate all year round. The design of the public area advocates a healthy and vibrant lifestyle, so that the young people who rent it can experience the rich cultural characteristics of the park and the comfort and warmth of home.
Innovation is not only in the park, but also in the urban community; industrial services are not only in the "upstream and downstream", but also in the "upper and lower stairs". Nanjing Vanke through the urban space function remodeling, scene reengineering and cultural refinement, the practice of "temperature" urban renewal concept, so that the "sense of science and technology" and "fireworks" complement each other, to achieve livable and livable resonance, whether it is a prosperous and convenient city supporting facilities, or colorful life scenes, or sports and fitness and other fashion formats, have become a "golden signboard" to attract young science and technology talents to settle down, on the basis of the protection and utilization of resources in the old city, revitalization and renewal, let the culture flash highlights, find a starting point for innovation, Make life return to the original point, and open up unlimited imagination space for the old city "Silicon Alley".
Rong "Garden" into the city towards "vitality and rejuvenation"
At present, the "dynamic growth" of Yuedong Xinmenxi is still continuing, and in the Mengxi B plot across the street from the park that has been built and put into use, the Menxi digital block of "culture + technology" will be created here, as an organic extension of the industrial ecological chain of the park, forming a composite block integrating cultural performances, heritage displays, special catering, cultural and creative retail, which will bring new vitality to the entire area.
Technology empowers, neighborhoods are new, and culture is brilliant. The historical and cultural resources in the Mengxi area are rich, phoenix terrace, apricot blossom village, Waguan Temple, Dashajing, Hualugang and other place names with long historical origins are listed here, "Phoenix Tour on the Phoenix Terrace" and "shepherd boy remotely refers to the apricot blossom village" and other ancient famous sentences are widely recited, tofu mills, paint mills, Mopan Street, Fairview Square and other bustling streets and alleys of the city are dotted with dots, and even the Menxi A plot where the Yuedong Xinmen West Park is located was also the private garden of the famous general Deng Tingzhen in the late Qing Dynasty.
In recent years, the government has continuously increased its efforts to protect the restoration of monuments in the Menxi area. With the construction of the Menxi Digital Block, relying on rich cultural resources, the scientific and technological innovation industry has been implanted, so that the ancient historical and cultural features have been fashionable. In September this year, the second batch of pilot lists for the construction of beautiful and livable cities in Jiangsu Province was released, and the "Shaping of Menxi Digital Life Block in Qinhuai District, Nanjing" was selected into the list and was identified as a comprehensive and special pilot project.
Production and life ecology is compatible, livable, suitable for work and travel, not only is it an industrial park, but also provides block support for surrounding residents, and creates a "net red punch card place" for citizens and tourists. With its unique charm, Yuedong Xinmenxi is attracting more and more people to "come near and far".
During the fight against the new crown pneumonia epidemic in July this year, the residents of the Menxi area really felt the "temperature" of the city brought by a happy movement and new Menxi. The park has become one of the special nucleic acid sampling points designated by the "yellow code personnel" in Qinhuai District, and Nanjing Vanke has set up nucleic acid sampling service points relying on the venue conditions and wisdom supporting facilities of the Menxi Stadium in the park to guide the citizens to queue up in an orderly manner, playing a good role in serving the city and contributing a solid force to the epidemic prevention work.
Driven by Yuedong Xinmenxi as the benchmark, at present, the Qinhuai "Silicon Alley" with a total area of about 4.3 square kilometers is increasingly emerging in the south of the old city. Qinhuai "Silicon Alley" plans to increase about 30,000 jobs in three years, relying on the advantages of scientific research institutes in the region, by attracting talents to return, so that urban renewal and industrial innovation and upgrading of the old city out of a new path.
Based on the positioning of urban and rural construction and life service providers, Nanjing Vanke focuses on urban renewal, practices the comprehensive output of industrial supporting services, gathers advantageous industrial resources such as Internet of Things technology, new finance, medical and health care, and continues to create a new "garden" for the integration of industry and city. Nowadays, Nanjing Vanke's "vitality and rejuvenation" space for the ancient capital jinling has been "multi-point blossoming", in addition to the old city south, in Jiangbei New Area, Nanjing Vanke closely follows the pulse of urban development and industrial development positioning, and has built and operated the "Healthy Enterprise Mansion" and "Yangtze River New Financial Demonstration Zone", through further optimizing urban resources, activating the ecology of production and office, empowering industrial development, and growing together with the city. At the same time, through the construction of space carriers, we will create a "wonderful" scene of a better life for the residents.
Source: Xinhua Daily