Li Tie, the head coach of the national football team, carried private goods in the previous Weibo,
Put a number of private sponsor brands into the promotional photos,
This has sparked a huge controversy.
After Li Tie committed the wrath of the people,
Numerous media reporters began to reveal in detail the chain of commercial interests behind Li Tie.
Zheng Xiaowei, a well-known journalist, wrote a long article of about 3400 words.
Detailed unveiling of Li Tie's commercial interests,
The 4 brand sponsors that appear in the photo,
Both have a direct interest relationship with Li Tie,
And they are not directly related to the national football team.
But it was after Li Tie won the position of national football coach and led the team to the top 12,
Got a huge exposure,
We have also strengthened our cooperative relationship with these partners.
This time
After the national football team was not able to win,
Li Tie openly brought goods,
This is the most incomprehensible approach.
Among these 4 brands,
Among them, Li Ning just signed a long-term sponsorship contract with Li Tie around October.
And the tea beverage brand also has a cooperative relationship with Li Tie,
Jianlibao is a project endorsed by Li Tie,
There is also a sports technology company that is held by Li Tie,
Li Tie is the second shareholder of the company.
This is all fully illustrated,
This time, Li Tie's behavior has obviously crossed the line,
Has greatly infringed on the interests of national football sponsors,
Sports Weekly reporter Wang Qinbo commented on this,
Put in any serious football country,
Li Tie, a person who carries bootlegs in the head coaching position of the national team,
An investigation has long been launched,
Voluntary resignation or direct dismissal are inevitable.
No doubt
The biggest skill of Chinese football now is that the record is poor at the same time,
Can also carry goods without fear,
Such an approach is incomprehensible.
What the author is more concerned about is that
The attitude of Chen Shuyuan, head of the Chinese Football Association,
After this happened,
There is no doubt that Chen Shuyuan was forced to the cusp of the storm,
Previously, Chen Shuyuan and the Chinese Football Association had been silent.
Pretending to be deaf and dumb,
Did not make a statement on Li Tie's smuggling of goods,
But as financial journalists also began to get involved,
I'm afraid that if Chen Shuyuan doesn't investigate,
Then the spearhead will next point to the Chinese Football Association,
Then it is to continue to be tied up with Li Tie,
Or lose the pawn to protect the car,
The Chinese Football Association could not be silent.