After entering the Internet era, the whole society seems to have been pressed the acceleration button, the public began to gradually become impatient, single-mindedly only the pursuit of fast, investment time is short, the income should be fast, it is best to invest today, tomorrow can get huge profits, but we will find that with such a mentality to do things, or to run the company, it is often difficult to last.
Ueeshop has been established for 14 years, and during these 14 years, the founder Marco has always adhered to the long-term doctrine, saying that the company's growth path should be linear and upward, rather than fluctuating and fast. So during these 14 years, Ueeshop has always been able to make the most correct choice when it comes to opportunity temptations.
A firm choice under the temptation of opportunity
In 2020, Ueeshop suddenly ushered in rapid growth, there were some customers who could buy more than 100 websites in a month, but then we found some situations that felt wrong, first of all, the life cycle of these sites, generally only 60 days, the longest is not more than 90 days, compared to the previous site operation in the year as a unit of life cycle, the life cycle of these sites is too short. Secondly, the price of goods sold by these websites is only 10%-20% of the market price, which is obviously unreasonable.
Sure enough, after in-depth research, we found that these websites have some small compliance situations, although there is a view in the industry as a platform party, tool party, is not likely to bear this responsibility, and there are relatively high returns, but this is not in line with Uieshop's values, and the risk is relatively large, so Ueeshop chose to give up this part of the customer. It's not easy to stick to long-termism in the face of temptation, but it's the best option for a company.
Fruitful results under long-term doctrine
Adhere to the long-term doctrine of Ueeshop naturally has not been treated badly, after long-term research and development investment, Ueeshop's SaaS version experience has been greatly optimized, the function module can already meet the needs of most users, but also to meet the needs of some personalized development of users, these optimizations make the use of SaaS version of the user also from the beginning of 30% to today's 90%.
In addition, through the long-term shaping of the brand, Ueeshop has successfully transformed from traffic-driven to brand-driven, from the very beginning when most users found Ueeshop through procurement traffic, that is, platform advertising, to 60% of users who thought of Ueeshop because they thought of independent stations and directly made a choice, or from old customers' recommendations and repurchases. In addition, through long-term good customer service, Ueeshop has been praised and appreciated by 90% of customers, which also makes the user repurchase and renewal rate become the main growth driver of Ueeshop.
Operate independent stations with long-termism
In comparison, these are not actually the fastest ways to do it, it takes a lot of time and manpower to do, but it is something that is beneficial to a brand and a company in the long run. Founder Marco also said that long-termism is not only applicable to the growth of the company, but also applicable to the construction of independent stations, because independent stations are difficult to make profits in the short term, need to spend time to explore and maintain, with a long-term mentality in order to better solve problems, so as to do a good job.