Source: Zhonggong Net - Workers Daily
Original title: Can win the first prize many times, only 380 yuan can buy "2680 yuan" home appliances (introduction)
"One Draw and One Win" Platform Lottery Hidden Marketing Cat Greasy (Theme)
Industry insiders said that the high price of lottery products on the e-commerce platform is a false target, the actual cost is very low, and the quality is average (sub-topic)
Zhonggong Netnews (Workers Daily - Zhonggong Network reporter Xu Xinxing) random lottery on weChat Mini Programs and other platforms, you can win the first prize many times. With a large lottery ticket and pay a certain fee, you can get a home appliance and other products with a list price that is several times the actual payment fee... This is the scenario of the current "Lucky Draw" campaign on some platforms. So, what routine does such a lottery play? Recently, an investigation by a reporter from the Workers' Daily showed that this kind of lottery marketing of the first prize of "one draw and one win" is hidden in the cat.
Not long ago, after Mr. Xu, a Beijing consumer, used the shared charging treasure, the platform page popped up a lottery prompt from the "big-name welfare society" Mini Program, and after clicking on the lottery interface, a "congratulations on winning the first prize, getting a high-end intelligent AI sweeping robot 2300 yuan coupon, time-limited collection" prompt, he only needs to pay 380 yuan to get a certain brand of sweeping robot.
Mr. Xu entered this model of sweeping robot on Jingdong and Taobao, and found that there was indeed this product on these two platforms, and the price was around 2700 yuan, so he immediately paid 380 yuan. A week later, he received a sweeping robot shipped from Shenzhen, Guangdong Province. However, industry insiders pointed out that the high prices of these goods on the e-commerce platform are false bids, and the cost of goods is actually very low. Another deceived consumer said that the sweeping robot is particularly light and of average quality, "charging for a few hours, working for ten minutes."
The reporter learned that the kind of lottery activities such as "Lucky Big Wheel" that Mr. Xu encountered relying on platforms such as WeChat Mini Programs are not unique. In recent years, on platforms such as Zhihu and Weibo, some netizens have also reflected their lottery experience and confusion about this kind of activity. If some netizens win the first prize, they can pay more than 300 yuan to buy an air purifier with a price of more than 2900 yuan, while some can buy jewelry with a large coupon.
In this regard, industry insiders pointed out that this kind of online lottery activity can be completely manipulated through the background, the program is "written to death", and parameters such as the winning percentage are set at will. At the same time, merchants list the goods involved in the lottery in some head e-commerce platforms and display them at a higher price, so as to enhance the credibility of the lottery and the "sense of gain" of consumers, which is generally more confusing. This kind of low-configuration, high-priced, and the use of random lottery to lure consumers to buy "high-value" goods is essentially a false "prize sale" behavior, and consumers must not be gullible and pay "IQ tax".
Wang Weiwei, a partner at Beijing Zhongwen Law Firm, believes that if a merchant actually carries out promotional activities in the name of "lottery" and sells products with high quality and inferior price, it should constitute consumer fraud. In accordance with the relevant provisions of the Interim Provisions on Regulating Promotional Activities, it shall be investigated and handled by the market supervision department. At the same time, if the merchant lists the goods involved in the lottery on the e-commerce platform and displays them at a higher price, and there is no basis and actual transaction, it constitutes price fraud, and consumers can report to the price department and the platform. However, from a law enforcement perspective, the determination of this price gouging is difficult. Therefore, consumers are also advised to polish their eyes when purchasing "winning" goods.
Editor-in-charge: Xiao Tian