We all know that Ma Yun founded Alibaba, "Eighteen Arhats" is indispensable, it can be said that he is a minister of the stock and humerus who "fights the world" with Ma Yun, and Sun Tongyu is one of the "Eighteen Arhats", in Alibaba's number 003, Ma Yun is 001, and Ma Yun's wife Zhang Ying 002.
Many people think that the founder of Taobao is Ma Yun, in fact, the founder of Taobao is the owner of what I talked about today, Gongsun Tongyu, he can be said to be Taobao's "pro-father", and in 2008, Sun Tongyu suddenly left his job a few years after founding Taobao, and then became an angel investor, so what happened to Sun Tongyu now?
Sun Tongyu was able to join Alibaba all because of his eloquence
Sun Tongyu graduated from Zhejiang Gongshang University in 1992 and has been engaged in advertising and sales business since graduation, and his fate with Ma Yun lies entirely in his eloquence.
In 1995, Ma Yun was favored by the Provincial Department of Transportation because he spoke English well, and entrusted Ma Yun to go to Seattle, the United States, to collect a debt, and it was precisely because of this trip abroad that Ma Yun came into contact with the Internet, and after returning to China, he quit his teacher's job - the iron rice bowl of Hangzhou Institute of Electronics Industry, and cobbled together 20,000 yuan to create an Internet company - China Yellow Pages.
At that time, Sun Tongyu also went out as usual to promote business, when Alibaba was just founded, it was a small company with no name, there was no extra money to advertise, although Sun Tongyu said "the sky is falling", but Ma Yun directly rejected Sun Tongyu's advertising business, but left a business card of Sun Tongyu, but at that time Ma Yun was impressed by Sun Tongyu's eloquence. In fact, there was no shortage of Ma Yun's company to sell business at that time, and Sun Tongyu mistakenly entered Ma Yun's vision because of his wit and eloquence.
Sure enough, not long after, Ma Yun directly contacted Sun Tongyu and took the initiative to invite him to the company, and the two people met like "like-minded" friends; and Ma Yun did not hide it, taking the initiative to tell Sun Tongyu about Alibaba's planning and future development, which is what we now often call "painting a big pie".
In 1996, Sun Tongyu joined the Chinese Yellow Pages; and it is worth mentioning that Sun Tongyu's sister Peng Lei, also Sun Tongyu's future wife Peng Lei, in order to support Sun Tongyu's career, in 1997, the two people just got married not long ago, decisively quit their jobs, followed Sun Tongyu to join Alibaba, became one of the "Eighteen Arhats", Sun Tongyu and Peng Lei are also famous low-key couples; and Peng Lei We all know the veritable "Queen of Alipay".
In fact, in 1998, they could not predict that they would be able to do so successfully in the future, but they just followed Ma Yun to Beijing.
Join Alibaba Sun Tongyu all the way
In the first few years, whether in Hangzhou or in Beijing Alibaba is not very smooth, after all, entrepreneurship needs funds, and financing difficulties; fortunately, later one of the "Eighteen Arhats" Cai Chongxin joined Alibaba, solved the problem of Alibaba's financing difficulties, everyone together hard to survive, even in 2003 Internet bubble, Alibaba still did not fall.
It was also in 2003 that Sun Tongyu began his own road to open and hang e-commerce, and his career door was also opened.
In 2003, the Internet bubble, when Alibaba's main competitor was eBay, if you want to develop better, you need to build a new e-commerce website; at the same time, Alibaba is also facing the dilemma of smart network digging people.
At that time, the decision to create Taobao was the most secret thing of Alibaba, except for a few major engineers and people in charge, no one else knew, and in order to be able to deal with the problem of smart network digging people, Ma Yun decided to hand over the Taobao project to his most trusted person, Sun Tongyu.
Speaking of Ma Yun's trust in Sun Tongyu at that time, it can be said that when Alibaba was founded, Ma Yun was 001, Ma Yun's wife was 002, and Sun Tongyu was 003.
In fact, at that time, some employees of Alibaba were not optimistic about Sun Tongyu, because Ebay eBay was a strong opponent, their founder was called Shao Yibo, called a genius teenager, when he was 11 years old, he won the gold medal in the Hua Luogeng Junior Cup Mathematics Competition, and was also the first person in China to study at Harvard on a full scholarship, and returned to China to found eBay.
And such a genius teenager has not done Sun Tongyu.
At that time, because of the financial strength of EBay, the advertisements of major websites were flying all over the sky, and for Taobao, which had limited financial strength, it could only find a new way out.
Sun Tongyu's goal is to cast a net on various small and medium-sized websites, wait for the publicity to be in place, the time is ripe, and begin to strike hard, physical stores to Taobao to open stores are free of charge, and soon attracted a lot of users to settle in.
Another key is the Alipay hatched by Taobao, which can solve the user's pain point, that is, the credit problem of payment; in just one and a half years of confrontation with Ebay eBay, Alipay's registered users have reached 3.5 million, and the goods in school have reached 3 million, and this number is more than ten times that of Ebay.
Sun Tongyu and Shao Yibo became famous in a war, and Taobao became Alibaba's most eye-catching and profitable project.
By 2008, Taobao's sales reached 40 billion yuan and it was successfully listed in Hong Kong.
At this time, Sun Tongyu was sent to study overseas, and Ma Yun arranged for Lu Zhaoxi, the head of Alipay, to serve as the president of Taobao.
For Sun Tongyu, Taobao is like his own child, in his own words "Taobao is my child", in other words, he is not impaired and defined as a professional manager of Taobao, but looks at his children like a father.
Because of this, when Taobao was first developed, the whole team did not go home for several weeks in a row, sleepy washed their faces and then dried, tired and sleeping will continue to dry, the whole office room of people is a bed, sleep is the office. It is precisely because of this end of suffering at that time that there was a Taobao network.
On the last day of Taobao, Sun Tongyu sent a farewell email to all his colleagues, and he called his colleagues "comrades-in-arms, comrades-in-arms who fight together."
Sun Tongyu, who left Taobao, became an investor in Pinduoduo
There was a media interview with Sun Tongyu why he left Taobao? Is it because martial arts are abolished?
And Sun Tongyu said this: It is not that the martial arts are abolished, but that the martial arts are obsolete.
Sun Tongyu, who studied abroad for a while, officially submitted a resignation letter to Alibaba in 2008 and fell silent in the public eye for more than a decade.
We all know that the founder of Pinduoduo is Huang Zheng, and the investors behind him are Duan Yongping, Ding Lei and Wang Wei; and Sun Tongyu has also become a pivotal figure in the development of Pinduoduo.
At that time, when the PINduoduo APP was still just an idea, Sun Tongyu and Ding Lei of NetEase, Wang Wei of SF, and Duan Yongping of BBK came up with tens of millions of start-up funds.
In 2005, Pinduoduo completed the A-share financing, and the reason why it was easy to succeed was that Sun Tongyu introduced Gao Rong as an intermediary.
For several investors behind Huang Zheng, everyone described it as follows:
Life Mentor - Duan Yongping;
Leader - Ding Lei
Like-minded people - Wang Wei;
Sun Tongyu, on the other hand, is a "mysterious military master".
In fact, before Pinduoduo, it was not called Pinduoduo, but called Pinduoduo. Taking the route of fighting for "good goods", but because it requires a lot of inventory, loss, and cost, it can only be abandoned.
As a "mysterious military division", Sun Tongyu proposed a differentiated route, allowing Pinduoduo to get out of the predicament, no longer competing with the first- and second-tier, high-end market competition, but choosing a different route and moving to the township and rural areas.
Since its inception, Pinduoduo has taken a low-price, single-order sales model, and it took only two years to register 300 million users; and when it comes to credit, I think Sun Tongyu should be counted.
At the end of the day
Now that Peng Lei and Sun Tongyu have remarried, and now that they have returned to our vision with Pinduoduo, we will wait and see how the future development will be.