The delicate peach fragrance of Jiangnan Water Town

Fenghua peach farmers greeted a bumper harvest.

From the spring of the peach to the fruitful summer, at this time of year, the fresh and timeless water town peach fragrance wafts. On June 26, the 2020 Fenghua Peach Listing Release and Picking Ceremony was held in Xikou Town, Fenghua District, Ningbo City, Zhejiang Province.

Fenghua peach is one of the four famous peaches in China and the largest "money bag" for Fenghua farmers. The total planting area of local peaches is about 53,000 mu, of which more than 40,000 mu are put into production. Peach production is expected to be around 40,000 tons this year.

In order to further enhance the efficiency of the peach industry and promote the income of fruit farmers, Fenghua District has created a fenghua peach boutique brand "Huanxi Fengtao" since 2019. This year, from the weight, sugar, appearance and other indicators of a single fruit, the "Joyful Peach" fruit selection standards were accurately formulated, and the quality was guaranteed through strict selection and graded sales. This year's limited edition "Joyful Peach", each peach weighs more than 7 taels.

Chen Miaojin, deputy director of the Fenghua District Peach Research Institute, said that this year's Fenghua plum is earlier, and the meteorological forecast of the plum will be earlier than last year, "which will improve the quality of Fenghua peaches when the peaches are concentrated on the market." ”

It is understood that every year the peach ripening period will encounter the rainy season, the quality of the peach is greatly affected by the weather, in order to avoid the continuous rainy weather on the quality of the peach, this year, part of the peach base in Fenghua adopts rain shelter cultivation to ensure the quality of the peach.

At present, a number of relatively stable varieties of Fenghua peaches such as "White Phoenix" have been listed one after another. The largest variety in Fenghua District, "Lake View Gyokuro", will be on the market until early July, and the "Qiong Pulp Gyokuro" in the market at the latest can last until mid-to-late August.

Linjia Village, Xiaowangmiao Street, Fenghua District, is the main production area of Fenghua peach. "In recent years, the e-commerce business of Fenghua Peach has been getting better and better every year. Fenghua peach farmers have organized groups to sell peaches online, and have also reaped great benefits. Local peach farmer Lin Dongjie said that the quality requirements for online sales of peaches are relatively high, "for example, the weight of peaches should exceed 4 or 2, and the sweetness should reach 12 degrees." ”

"Governments at all levels in Fenghua attach great importance to the development of the peach industry, especially the new brand of Fenghua peach launched in 2019, 'Joyful Fengtao'." Wang Mingya, head of the Agricultural Products Brand Creation Center in Fenghua District, said. In order to make the brand image more deeply rooted in the hearts of the people, Fenghua District also created the official cartoon spokesperson of Fenghua Agricultural Products, "His name is Ah Huan, and he is a generous, enthusiastic, open-minded and responsible agricultural innovation youth." ”

It is understood that in order to improve the popularity and reputation of Fenghua peaches in the domestic and foreign markets, Fenghua will continue to hold 8 series of activities such as "Peach In the World" Fenghua Peach Promotion Activities, Live Streaming Activities, Fenghua Peach Tasting Meeting, Peach Music Festival, Peach Market, etc., to comprehensively promote the development of global tourism, improve the quality and efficiency of the peach industry and the continuous efficiency of peach farmers.