On May 10, the World Brand Conference of Moganshan in Deqing, Zhejiang Province was grandly held, and the "Huanxian Lamb" brand promotion meeting was also participated in as scheduled, where "Xian" shook hands with world brands and met together.
Huanxian County, Gansu Province, a red hot land on the Loess Plateau in northwest China, was liberated in 1936 as an old revolutionary area. In recent years, scientific breeding and production have given birth to the reputation of "China's Sheep Valley", and it has become the place where the "chips" of the sheep industry are manufactured.
Deqing, Zhejiang, is located in the Yangtze River Delta Jiangnan Water Town, Huanxian County large-scale intensive breeding of lake sheep is also large-scale breeding here, the World Brand Conference has been held in Deqing Moganshan for two consecutive years.
Northwest Ring County, prosperous because of the mountains, rich by sheep, broad and kind; Jiangnan Deqing, people are virtuous, such as water to clear. What kind of sparks will collide when the handshake between the two places collides?
The standardized breeding and production system produces "fresh" mutton
On May 10, at the special promotion event of "China Sheep Valley, Shanmei Huanzhou" held in Deqing, the brand influence of Huanxian City and the brand promotion plan of Huanxian Lamb were launched here. Yang Tianyi, the magistrate of Huanxian County, said in the promotion that Huanxian County is the culmination of the "Three Sheep Kaitai", Longdong goats, Huzhou meat sheep, Australian dairy sheep and sheep benefit, gathered in China's sheep valley and sheep are famous all over the world. The industrial system of "Sanyang Kaitai", the production system of "five-level duality" and the management system of "seven-in-one" built by Huanxian County have become a typical county of the whole agricultural industry chain and a national agricultural modernization demonstration zone......
"Huanxian Lamb" also won a number of awards. Huanxian lamb is a national geographical indication protected product, won the first place in the national top ten mutton brands, the national top ten animal husbandry landmark brands of green agriculture, the designated product of the 5th China Agriculture (Boao) Forum, the title of "Huanxian lamb" high-speed rail to and from Yinchuan - Hangzhou, won the title of "China Famous Banquet" at the 2nd China Food Expo, etc.; Huanxian "Mountain Boy Pastoral" series of lamb meat products have been recognized as national green food A-level products, and have won the gold medal of China Green Food Expo, and at the 2023 Moganshan World Brand Conference, Huanxian lamb meat brand ranked 67th in the top 100 list, with a value of more than 5.2 billion yuan.
There is a way to make fresh products. In the critical period of poverty alleviation and rural revitalization, Huanxian County has attracted investment and introduced large-scale leading enterprises such as Zhongsheng Meat Sheep Slaughtering and Processing Factory, Qinghuan Meat Sheep Seed Company, Weihe Dairy, etc., to fully develop the whole industrial chain of meat sheep, and formed an industrial system of the whole industrial chain, the whole value chain and the whole cycle chain of the integration of introduction, breeding, breeding and marketing, and has become the national mutton "class representative" and listed as the first batch of national modern agricultural industry chain high-quality development standardization demonstration bases. In 2023, the number of sheep in the county will reach 3.69 million, and the per capita income of sheep farmers from the sheep industry will exceed 8,000 yuan.
"Huanxian lamb" "fresh" into the world brand conference
Huanxian participated in the Moganshan World Brand Conference with the business card of "Huanxian Lamb", which was the second time. In 2023, Huanxian lamb meat will participate in the Moganshan World Brand Conference for the first time, ranking 67th in the top 100 national brands, with a brand value of 5.202 billion yuan.
Deqing in May, fragrant. In the name of the brand, Huanxian lamb once again met in Moganshan to participate in this world event and hold promotion activities at the same time. Outside the venue, Huanxian lamb and small grains were placed on the booth, attracting friends from all over the world to watch and buy; In the venue, friends from all over the country gathered together to hold a special promotion activity of "China Sheep Valley, Shanmei Huanzhou" at the same time.
Tan Fei, vice president of the Gansu branch of Xinhua News Agency, said in his speech that Huanxian County strives to build a sheep industry, nearly 50,000 households rely on sheep raising to get rid of poverty and get rich, and the sheep industry is the most important pillar industry in the local area.
Wang Xin, a professor at the School of Advertising of Communication University of China, also said that Huanxian mutton is also entering the world brand with its reliable quality, leading the high-quality development of the national sheep industry and exploring the way for the revitalization of the sheep industry. Feng Xiaojie, founding president of the Gansu Chamber of Commerce in Zhejiang Province, also said that the Yangtze River Delta is an important window to the world and an important carrier to lead the high-quality development of the sheep industry in Huanxian County.
In the promotion activities, the Huanxian Taoist shadow puppet play "The Legend of the White Lady" and the Deqing Yue opera "Eighteen Phases" performed a friendly picture of Huanxian and Deqing shaking hands, and the theme song of Huanxian sheep industry "Huanxian Sheep Ran Out of the Ravine" also won the emotional resonance of friends all over the country.
Huanxian lamb meat "fresh" fragrant forever in the Jiangnan water town
Huanxian County has 7.6 million acres of natural grassland, 17,000 ditches in the territory of the water source is rich in minerals, Huanxian people call Huanxian sheep "eat Chinese herbs, drink mineral water". The unique sheep growth and breeding environment has created the characteristics of Huanxian lamb meat fresh but not fat, thin but not firewood, rich in nutrition and delicious taste, which is deeply loved by consumers, and the products sell well in major cities across the country, and are exported to Dubai, the United Arab Emirates and other places. In the development of the sheep industry, Huanxian County insists on feeding "organic sheep" with "three zero feed" with zero additives, zero hormones and zero drugs, feeding "medicinal diet sheep" with the unique formula of "Chinese herbal medicine + mineral water", feeding "healthy sheep" with the optimal forage ratio and full diet, and producing high-quality mutton with a green brand.
Huanxian lamb meat promotion activities are indispensable for authentic Huanxian lamb meat delicacies. In the promotion activity, Huanxian's "Eighteen Mutton Eats" and "Thirteen Buckwheat Noodles" activated the taste buds of friends from all walks of life and won praise from friends from all walks of life.
The climate of Huanxian County is slightly warm and humid, and the soil is slightly warm and dry, which has created a variety of local forage fragrances, and fragrant flowers and fresh grass are transformed into aromatic sheep carcasses in the digestive system of sheep, which has achieved the quality of "Tianxiang Shengwei"; The fat content of lamb meat in Huanxian County is 3%-7.3%, and the sheep in Huanxian County exercise a lot, and the natural environment with deep mountains and ravines provides a broad playground for sheep, so that the fat in the sheep muscle can be kept in this range; Huanxian lamb meat is rich in essential amino acids, vitamins and other mineral elements, which is very beneficial to improving human immunity...... The host's commentary is accompanied by a video display, which connects the pouring of cultural and creative happiness and blessings, and a delicious food tasting of taste buds arrives as scheduled, and the delicious taste permeates the promotion site.
Light up the fireworks in the world, and the world is the most joyful. A plate of Huanxian lamb and multigrain delicacies with different characteristics was served, and friends from all walks of life praised it again and again after tasting: "Huanxian lamb meat is fat but not greasy, very fresh and tender." ”
The wind rises in Mogan Mountain, and the fresh and fragrant lamb meat in Huanxian County will always stay in the south of the Yangtze River. "I believe that through this brand promotion activity, the brand value of Huanxian lamb meat will be further enhanced, and the market will be broader." Zhang Jinbo, director of the Huanxian County E-commerce Office, said.