Zhangqiu "Wu Zhong" Huangjia barbecue because of fat but not greasy, crisp and refreshing and other characteristics, deeply loved by the locals, how to further brand the special cuisine, long-term, to achieve the big goal of selling well throughout the country, but also became a headache for Mr. Huang Wuzhong.
Quan you fan project team in-depth understanding of the Huangjia barbecue situation, integration of Internet thinking, mining characteristics suitable for network communication, telling brand stories, with the help of all-media publicity means to cultivate regional brands.
In the e-commerce sales road, the Quanyou Fan Project Team opened up the Taobao storefront for Huangjia Barbecue through shooting and collecting relevant photo information, including a series of work such as detail page production, store sign production, product uploading, store decoration, etc., in an effort to broaden the sales channels for the brand.
China Brand Research Institute food and beverage industry researchers have pointed out that the old brand to take the route of e-commerce should also learn to tailor-made, not to change into new clothes can be a new look, only the choice of products that match the platform, in order to have benefits in the process of e-commerce.
As one of the many long-established brands, Huangjia Barbecue has moved from innovation to normalization of the layout of e-commerce platforms, and e-commerce-driven brand sales are also facing certain bottlenecks, or they are subject to fierce competition, high diversion costs, and uneven quality of goods. "The QuanyouFan project team will not only do a good job in the preparatory work for us, but also increase the intensity of online activities to allow more consumers to experience Jinan on the tip of their tongues," Huang Zhen, son of Mr. Huang, told the author.
It is reported that Huangjia Barbecue will launch 2-3 promotional products, with the help of operating tools, ushering in a good start. It is not difficult to imagine that in the next 3-5 years, the "Wu Zhong" Huangjia barbecue will not only be favored locally, but also become a rare delicacy on the table of every household in the country.