Graphic design is everywhere, and we have it all around our daily lives.
The next book is Graphic Design Dreamers, 75 graphic design pioneers whose lives, thoughts and works have influenced the history of graphic design.
The visual timeline provides a clear picture of the graphic designer's great achievements and historical background, giving you a comprehensive look at the history of graphic design.
Book cover
Price: 158 yuan
Synopsis
While the construction and fashion industries focus on individuality, graphic design has always kept a low profile. Arrogant architects take turns destroying the horizon; fashion designers use exaggerated clothing to make headlines in order to sell their lucrative perfumes and sunglasses; and graphic designers are always committed to providing services to solve problems big and small for others.
Compared with the construction industry and the fashion industry, the graphic design we know now is still in its infancy. In the nearly 30 years, graphic design based on commercial fine arts, printing and books in the early 20th century underwent tremendous changes. Today, his roles include more than just art director, printer, layout designer, retoucher and brand consultant. Some designers even play multiple roles as authors, publishers, curators, entrepreneurs, and more.
Eyes-Bee-M, IBM poster, 1981, by Paul Rand. Excerpt from Graphic Design Dreamer
Cover of Vogue magazine, December 1939, designer: Chippe Pinelles. Excerpt from Graphic Design Dreamer
Design Magazine 171, Railway Special, March 1963, Designer: Ken Garland. Excerpt from Graphic Design Dreamer
For decades there have been only a handful of so-called "star designers". It is difficult for the general public to name a graphic designer, although people are already very familiar with their work.
The designers in this book don't wake up one morning and suddenly decide to try to change the world through graphic design. Whether they're designing a simple poster or a corporate logo, what they have in common is a desire to break with the old and unwaveringly raise their standards. Through this book, you will get a glimpse of the personality traits hidden in these works. For the most creative people, the two are inseparable.
Dylan poster from Bob Dylan's Greatest hits, 1967, by Milton Glaser. Excerpt from Graphic Design Dreamer
Doors, School of Visual Arts poster, 1967, designer: Milton Glaser. Excerpt from Graphic Design Dreamer
Kanze noh Play (Kanze Noh Play), poster, 1981, designer: Kazumitsu Tanaka. Excerpt from Graphic Design Dreamer
Trial reading in text
About the Author
Caroline Roberts is a journalist and a writer who works on graphic art. She is a co-author of New Book Design, Copy & Paste: Collage in the 21st Century, and the recently published 50 Years of Illustration. She has been the editor of Image magazine since 2001.
A table of contents for the entire book is attached
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"Dreamer" series recommendations
This book is simple and simple, taking the individual as the object of study, comprehensively analyzing the history of world photography, and enlightening more photography dreamers. The visual timeline gives the photographer's great achievements and historical background at a glance. Some photographers take photographs that become cultural classics; others experiment with different styles to broaden the expressive power of this medium. The lives of many photographers are closely linked to the historical events and cultural values of their time.