Today, Zhou Zhijun went to visit the 2021 Asia International Craft Beer Exhibition opened at the Shanghai World Expo Exhibition and Convention Center, opening his eyes and updating his "summer wine list" by the way
Just entered the exhibition, a "mung bean beer" brought by Red Ear Beer attracted the attention of Thoughtful Jun. In the hot summer, everyone likes to drink mung bean soup, eat mung bean stick ice to quench thirst, if you add mung beans to the beer, isn't it the best of both worlds?
Zhou Zhijun tried to drink it, and it was indeed a clear mung bean flavor. Judging from the ingredient list, in addition to water, malt, hops and yeast, mung beans are indeed added. The on-site staff said that this beer has fully demonstrated the flavor of mung beans through the method of adding mung beans in multiple stages during the production process, and has been very popular since it was launched.
At the same time, this craft beer manufacturer from Beijing has also spent a lot of effort on flavor, in addition to the berry bomb, orange power awakening, oriental jasmine that can be called as the name suggests, there is even a model named "Sad Boss". It is reported that this beer makes the bitterness of the beer stronger by adjusting the amount of hops, "but we still leave a little sweetness to balance the bitterness." In fact, this beer was born in early 2020, because it caught up with the epidemic at that time, and the name also reflected the general mood of the boss at that time, so it has been retained," the staff quipped.
Zhao Pengfei, sales manager of the 2021 Asia International Craft Beer Exhibition, said that compared with the blind pursuit of foreign imported craft beer many years ago, with the continuous rise of domestic brands in recent years, more and more local brands have also made their own characteristics, and developed tastes, styles and even IP suitable for a wider range of people in response to market demand.
Yiyun brewing from Yunnan is a typical example of this. Most of the products brought by this brand use local specialties of Yunnan as raw materials, including "Citron Empire Xida", which uses citron grown in the wilderness of Lijiang Mountain, "Yunnan Wild Honey Lager" that adds wild honey in the mountains of Yunnan, "Dali Ranch" that simulates the taste of Yunnan sour lemon and sour pineapple through lactic acid bacteria acidification, etc.
Zhou Zhijun tasted a small cup of "Citron Empire Sidah", the taste is more sweet and greasy, very suitable for girls to drink. However, the winemaker reminds that in fact, this is a "pure grandfather" fruit wine, although it has a rich tropical fruit aroma, but the alcohol content is not low, small partners do not covet the cup Oh ~ ~
The "opening work" of pick-up craft brewing from Wuhan is a craft beer named "Jumping East Lake", east lake is China's largest city inner lake, every summer many young people will have "jumping East Lake" summer activities.
At the same time, the brand has also used its brain in the development of tastes, for example, this is the "No. 3" in the "puree wave", which adds in addition to apricots, kumquats, and white chocolate. In addition, there are a series of fruit-flavored beers with strawberries, pineapples, green apples, grapes, pears and so on.
The person in charge of the booth said that compared with the previous beer that people prefer to taste stimulation, high degree and easy to get drunk, the entire domestic craft brew market is currently tilting towards a lighter and more "beer beverage" direction, and the fruity beer with higher sweetness is more acceptable to female consumers.
Industry insiders revealed that compared with the big brand beer that people are very familiar with, craft beer brands are more bold in their attempts to expand their tastes due to their smaller output and more accurate targeting of the crowd. In addition to the more common fruit beer, sour radish, kimchi juice, and even chicken soup, oysters, etc. can be used in the wine.
Although most of these special flavors of craft beer are not mass-produced and listed, at the moment of the rapid development of the domestic craft beer industry, let us also look forward to the highly skilled brewers can provide us with more interesting choices.
Every once in a while you can change the wine list, wouldn't it be beautiful~
Source: Thoughtful