Coconut Coconut Juice Rocket Bottle, what do you think?
Source: Creative Ads Leaderboard
id：adrankings
Author: Soda
Edit: Twins
This year can be said to be China's space year
Let's not talk about the satellites that were launched
Just twice in a row
Shenzhou XII, Shenzhou XIII
Manned spaceflight engineering
It's enough to put people
The attention to the space industry is full
The space industry is progressing
Brands are not idle either
After the launch of Shenzhou XIII
Some netizens found out
Coconut palm juice is blatantly rubbed against heat
Also started to build "rockets"?
what？？
Familiar packaging, familiar color schemes
As always, the small advertising style
Bottles similar to rockets
There is also a tail flame that drags after it
No way? Coconut palm juice
Wouldn't you really want to build rockets?
According to the data of the enterprise investigation
Coconut Palm Juice has put the "Coconut Tree Rocket"
The application became a trademark
Although coconut palm juice
It has always been known for its bold design style
But when it comes to building rockets
Is it really a bit excessive?
Take a look
Oh, and the international classification is 32 categories of beer drinks
It turns out that coconut palm juice is not really making rockets
Instead, a "rocket" bottle in the shape of a rocket was introduced
As you can see from the pictures circulating online
Coconut palm juice "rocket bottle" exterior styling
It resembles a rocket about to launch
The bottle body packaging is iconic by coconut trees
Classic yellow, black and red composition
On the packaging are written the words "Coconut Tree Longevity Spring" and "Coconut Tree Rocket"
And coconut palm juice
I also deliberately applied for a trademark for the graphic
This is to build a "rocket" to the end
Make a fuss over the beverage bottle
It has always been the marketing method of beverage brands
In particular, this year, China's aerospace industry has reported frequent successes
with Wenchang Satellite Launch Center
Coconut palm juice from the same coconut tree in Hainan
Naturally, you will not miss this opportunity to rub the heat
Therefore, the "rocket bottle" came into being
The heat of rubbing space can be understood
But the shape of the rocket bottle
Maybe it's a bit too pompous
In public
Grasp a "rocket" in your hand
Is it true that the society will not die?
More pompous than the bottle design
It is the word "national treasure" on the bottle
A bottle of water dares to call it a "national treasure"
Have you asked whether the Advertising Law has not agreed?
Even more confusing is this sentence
The water age is more than 10,000 years
Please ask this water age is
What is the criterion for judging?
Is there water on Earth that is more than 10,000 years old?
It's truly a coconut tree
Don't go on the edge of the law
It's not the style of the coconut tree
In March this year, the Coconut Tree Group released
"Training the re-enrollment of the main and deputy general manager school"
Advertising is suspected of violating the law
Subsequently, it was investigated by the Hainan Provincial Market Supervision Bureau
Coconut palm juice that classic sentence
"I grew up drinking to growing up" promotional copywriting
In 2019
It is found that advertising obstructs social and public order
Or contrary to good social customs
Fine of 200,000
Follow this trend down
Coconut coconut juice this time
It's a bit dangerous
If you say promotional copy on a rocket bottle
It is a frantic temptation on the verge of breaking the law
That's the same as the rocket bottle
Coconut brand volcanic rock mineral water "chest mold bottle"
It's just to take everyone's eye
Pressed the ground and rubbed it
Previously coconut palm juice
Launched a "pleural bottle"
The bottle is shaped like a person
A woman with a bumpy figure
And also selected the champion of the chest model competition
As a spokesperson
I don't know after everyone read it
What it feels like
Anyway the word spicy eyes
The editor has said that he is tired
Compared with
The "Rocket Bottle" launched this time
It's a clear stream!
(Picture from Tiger Punch @ High Gold Content)
I believe you can see it too
Whether it's a chest bottle
Or from small drink to large publicity copywriting
Will bring consumers a bad look and feel
Thus reducing the impression of the brand coconut tree
Maybe the coconut palm juice rubbed hot this time
The rocket bottle was introduced to save
Overall brand image
But here comes the problem
If the rocket bottle is launched
It is to save the brand image
The bottle was clearly controversial with promotional copywriting
What's the situation again?
Anyway, Xiaobian is a little confused