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Zebra crafted the new "Blush Cat" sparkling cider, and Coconut Tree launched a low-sugar chrysanthemum tea | Innovation Weekly

author:FBIF Food & Beverage Innovation

We collect the most innovative foods from around the world every week. For the latest food innovation updates and trends, stay tuned to the FBIF Innovation Weekly, released every Sunday!

Zebra crafted the new "Blush Cat" sparkling cider, and Coconut Tree launched a low-sugar chrysanthemum tea | Innovation Weekly

This week's innovation highlights

1. Zebra craft brews new "blush cat" sparkling cider, which has three flavors: Keemun black tea, elderberry and sea salt lychee

2, Coconut Tree launched low-sugar chrysanthemum tea, and launched a new packaging of coconut water "sister" version

3. Ding Ding Bag launched a new product "Yuan Qi Kneading Bag", which is heated and eaten after microwave heating after putting in the ingredients

4. "Daily Bacteria" on the new grapefruit lemon flavor probiotic chewable tablets

5. "Meat Squad Leader" launched the first new cube lunch meat, replacing nitrites with plant extracts

6. New plant protein heart potato chips on "Capybara Home", dietary fiber content of 45%

7, Bear KoKo launched "Aunt Happy Water", a solid drink for ejiao brown sugar ginger tea

8. OATLY will launch a non-animal milk frozen dessert bar, focusing on the oat milk snack scene

9. AB InBev launches Nütrl all-cranberry vodka soda, which is released in limited quantities on Thanksgiving

01, Zebra craft brewed on the new "blush cat" bubble fruit wine, there are Keemun black tea, elderberry, sea salt lychee three flavors

Zebra crafted the new "Blush Cat" sparkling cider, and Coconut Tree launched a low-sugar chrysanthemum tea | Innovation Weekly

"Blush cat" sparkling cider Image source: Zebra Craft Beer official WeChat public account

On November 20th, Zebra Craft Beer launched the "Blush Cat" sparkling cider, which has three flavors: Keemun black tea, sea salt lychee and elderberry.

The series prints three different cute "blush cats" on the bottle, with a lively design style, triggering consumers' associations with drinking scenes. It is reported that the product is based on cider, fermented by yeast, and later added other juices as flavor; the alcohol concentration is 5%, the main concept of "micro-drunk", for female consumers.

At present, the new product is first launched in the Zebra Craft Tmall flagship store, the product specification is 330ml / bottle, the price is 69 yuan / 6 cans.

News source: Zebra Craft Beer official WeChat public account

02, Coconut Tree launched low-sugar chrysanthemum tea, and launched a new packaging of coconut water "sister" version

Zebra crafted the new "Blush Cat" sparkling cider, and Coconut Tree launched a low-sugar chrysanthemum tea | Innovation Weekly

Upgraded coconut brand chrysanthemum tea Image source: food industry

According to food industry reports, recently, Coconut Tree has comprehensively upgraded the chrysanthemum tea series packaging and launched a low-sugar version of the new product.

The upgraded Coconut Tree Chrysanthemum Tea adopts a classic "sister" outfit similar to Coconut Palm Juice, including bright colors and prominent large characters. At the same time, Coconut Tree for the first time launched low-sugar chrysanthemum tea, compared with the ordinary version, the word "coconut tree" on the packaging was changed from the printed body to the calligraphy body to show the distinction.

News source: Food industry

03. Ding Ding Bag launched a new product "Yuan Qi Kneading Bag", which is heated and eaten after microwave heating after putting in the ingredients

Zebra crafted the new "Blush Cat" sparkling cider, and Coconut Tree launched a low-sugar chrysanthemum tea | Innovation Weekly

Yuanqi kneading bag Image source: Ding Ding Bag

On November 24th, the microwave fast food brand Ding Ding Bag launched the black technology microwave seasoning package "Yuanqi Kneading Bag".

It uses an innovative pressure conditioning bag, which massages the ingredients into a kneading massage and then microwaves for 7 minutes and 30 seconds to serve, available in braised pork ribs and teriyaki chicken.

According to the official introduction, the product uses the hot convection cycle of the dingding bag to evenly heat the technology, when the sauce is under high pressure of hot gas, it produces high pressure penetration, which can accelerate the taste.

It is reported that the net content of the product is 60g / bag, the specification of 3 bags / box, December 12 will be on sale in the Tmall flagship store.

News source: FBIF Food and Beverage Innovation

04. "Daily Bacteria" on the new probiotic VC double effect chewable tablets

Zebra crafted the new "Blush Cat" sparkling cider, and Coconut Tree launched a low-sugar chrysanthemum tea | Innovation Weekly

"Bacteria of the Day" Probiotic Companion Photo Credit: Bacteria of the Day

Recently, the probiotic diet brand "Daily Bacteria" on the new grapefruit lemon flavored probiotic chewable tablets.

It is reported that the product uses a dual probiotic and vitamin formula, containing 10 billion live bacteria and 2 half lemons with VC content. At the same time, the product 0 adds sucrose, and a variety of fruit powders (Hainan lime, Sichuan Yulik yellow lemon, Israeli red grapefruit) are selected to retain the sour taste of lemon and grapefruit.

According to reports, "Daily Bacteria" launched its first product " Probiotic Companion Tablets " in July, with sales of more than one million yuan in the first month and sales of 1 million yuan on the day of Singles' Day. Up to now, the total sales of "Daily Bacteria" products have exceeded 10 million, and the repurchase rate has reached 26%.

At present, the product has been sold in the Tmall flagship store, with specifications of 7 pieces / box, 2 pieces / piece, the reference price of 89 yuan / box.

News source: Bacteria of the day

05. "Meat Squad Leader" launched the first new cube lunch meat, replacing nitrites with plant extracts

Zebra crafted the new "Blush Cat" sparkling cider, and Coconut Tree launched a low-sugar chrysanthemum tea | Innovation Weekly

Meat squad leader "square lunch meat" Image source: meat squad leader

On November 24, meat start-up brand "Meat Squad Leader" announced the launch of its first new product, "Fangfang Lunch Meat". The new product changes the traditional lunch meat form, there are 3 pieces of independently packaged "cube" lunch meat in a box, each piece is 145g, which can be eaten after cooking, and can also be eaten in a "nibbling/digging" way, which is convenient for storage, carrying, and taking into account the one-person food scene.

According to the brand, on the formula, the "square lunch meat" focuses on "six no one additives", using plant extracts to replace the common nitrites in traditional meat products, 0 add sucrose, pigments, flavors, preservatives, phosphates, and add >3% pure plant ingredients; pork content > 87%, fat and lean ratio of 1.5: 8.5, no added starch and miscellaneous meat.

The new products are currently available in four flavors: refreshing tomato spicy, classic black pepper, fragrant corn and rich meat original flavor.

It is reported that the meat squad leader brand was founded in August 2021, positioning high-end meat products, the core concept is "eat meat, simple point". The brand said that the meat team leader is committed to being a healthy quality meat brand, and will continue to "innovate" more meat food in the future.

News source: The official WeChat public account of the meat squad leader

06. New plant protein potato chips on "Capybara Home", dietary fiber content of 45%

Zebra crafted the new "Blush Cat" sparkling cider, and Coconut Tree launched a low-sugar chrysanthemum tea | Innovation Weekly

Plant Protein Heart Potato Chips Image source: Capybara home

Recently, the low-calorie plant snack brand "Capybara Home" recently launched a new plant protein heart potato chip, the shape of the potato chip is heart-shaped.

According to reports, the product is made of four plant proteins such as soybeans and rice, made by non-frying process, with a protein content of 28% and a dietary fiber content of 45%.

Founded in May 2021, Capybara Home is a snack brand for the Z-generation group that focuses on the development of low-calorie plants. New products such as coconut coffee/oats/vanilla cube, konjac meringue and coconut cake have been launched before, all of which are based on plants as the main raw material.

News source: 36Kr

07, Bear KoKo launched "Aunt Happy Water", a solid drink for ejiao brown sugar ginger tea

Zebra crafted the new "Blush Cat" sparkling cider, and Coconut Tree launched a low-sugar chrysanthemum tea | Innovation Weekly

Bear KoKo's ejiao brown sugar ginger tea solid drink Image source: Bear KoKo official WeChat public account

Recently, Bear KoKo, a new nutritional food brand under 999, launched a new ejiao brown sugar ginger tea solid drink, mainly for women with dysmenorrhea.

It is reported that the product uses Japanese black ginger, Dong'a town ejiao, Yunnan brown sugar and Mexican chia seeds as raw materials, pour hot water into the bottle and shake it to drink. At present, the Tmall flagship store has been launched, with a specification of 6 bottles / piece, and the reference price is 89 yuan / piece.

News source: Bear KoKo official WeChat public account

08, OATLY will launch a non-animal milk frozen dessert bar, focusing on oat milk snack scenes

Zebra crafted the new "Blush Cat" sparkling cider, and Coconut Tree launched a low-sugar chrysanthemum tea | Innovation Weekly

OATLY Non-Dairy Frozen Dessert Bar Image Source: OATLY official website

According to FoodBev, on November 23, OATLY will launch non-animal milk frozen dessert bars in the United States. Featuring oat milk as the main ingredient, this new snack is chocolate-coated and comes in four flavors: vanilla, chocolate fudge, sea salt caramel and strawberry swirl.

Mike Messersmith, president of OATLY North America, said the new product was introduced in the hope of proving that oatmeal milk can be used not only for coffee, cereal or cooking, but also as a dessert to enjoy when celebrating or needing a refreshing need.

The product will hit North American supermarkets such as Target and Wegmans in December at a retail price of $5.99 for a 3-bar package.

News source: FoodBev Media

09. AB InBev launches Nütrl all-cranberry vodka soda, which is released in limited quantities on Thanksgiving

Zebra crafted the new "Blush Cat" sparkling cider, and Coconut Tree launched a low-sugar chrysanthemum tea | Innovation Weekly

Nütrl Cranberry Vodka Soda Image source: AB InBev official website

According to FoodBev, recently, abbey InBev's Nütrl Vodka Seltzer brand launched the cranberry vodka soda series, which is released in limited quantities on Thanksgiving.

According to the brand, this is the first all-cranberry soda combo on the market. Made from vodka, soda and juice, the soda has an alcohol content of 4.5% alcohol and contains 100 calories per can in four flavors: classic cranberry, cranberry orange, cranberry grapefruit and cranberry apple.

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