Do you think it's infringing?
Source: Creative Ads Leaderboard
id：adranking
Author: Soda
Edit: Twins
The logo is big enough
The colors are vivid enough
The visual effect is more impactful
Coconut palm juice has always been the most well-known
It's its design that's a mudslide in the design world
and a long-lasting logo and slogan
And these decades have been like a day's earthy packaging
It also became a billboard for coconut walking
It has been imitated for many years and has never been surpassed
And in recent times
Xiaobian found it when surfing the Internet
Coconut palm juice, even out of the snail powder!
Familiar packaging
Familiar color palettes
Brilliant red, yellow and blue color scheme
Enlarged bold type and solid black background
You can feel it at a glance
Rich coconut palm juice design style
Even the slogan on the packaging
"A mouthful of broth, ingenious boiling"
"Fresh and spicy compatible, endless aftertaste"...
Both are in a straightforward advertising slogan style with coconut palm juice
Very similar
This coconut in the coconut gas design
Saying it has nothing to do with coconut water
It is estimated that no one will believe it!
This coconut-filled snail powder
Successfully aroused the curiosity of netizens
Some netizens have begun to speculate
What makes this snail powder unique
There are even netizens
Even the advertising words have been thought out
But what people didn't expect was
This is not the snail powder introduced by coconut palm juice
Instead, it comes from a brand called "Hongluofu"
Boy!
With coconut palm brand coconut water almost
The same packaging design
In the end, it was not a family?
Is this certainly not infringing?
Be aware, remove the product packaging
Bold fonts and eye-catching color schemes
This coconut style is outside of the rich design
There is nothing wrong with this snail powder
Other unique places
It's even hard to find
Brand-related messages
Not to mention some time ago
#Cottage Coconut Brand Coconut Juice Packaging was awarded 100,000 # incident
It wasn't long past
This fruit spring coconut juice product
Unauthorized use of the Coconut Tree Group "Coconut Tree Brand"
Cylindrical jar packaging and decoration of coconut water products
Therefore, it was sued by the Coconut Tree Group to the court
Eventually awarded compensation
The economic loss of Coconut Tree Group was 100,000 yuan
Just look at the pictures for comparison
Can you see the difference between the packaging of the two products?
There is also this "Heaven and Earth Coconut" coconut juice product
He was also sued for infringement by coconut trees, and finally awarded 200,000 yuan in damages
Therefore, some netizens are very confused
Is this really not an infringement?
After all, the "black jar of coconut water" of the coconut tree
The appearance and decoration of its products is patented for design
However, some netizens feel it
There is only a similarity in design style between the two
It can't be said to be plagiarism
Whether the packaging is infringing in the end
For the time being, it is not known
But one thing is for sure
The purpose of the "Red Snail Fu" is to do this
Obviously wanted
With the help of coconut palm juice popularity
Sell goods and increase the sales of products
This approach is the same as before
Fire out of the circle due to infringement
"Today's fritters" is the same
It is also a copy-paste-level design
But those who do not look at it carefully
They all thought that today's headlines were doing a side business
It's like today's headlines finally can't stand it
Directly sue today's fritters for infringement
And claim 200w the same
Estimated when coconut palm juice is noted
This snail powder brand when
It is estimated that the fate of being prosecuted will not be escaped