Recently, the national snail powder brand Xiaoqi Aunt has been widely concerned by a number of national mainstream media reports and likes because it has been at the top of the Douyin fast food rice noodle list for three consecutive months.
As the little seven aunt snail powder rushed out of Liuzhou to the national market, the life experience of Xu Huasheng, the co-founder behind the brand, also attracted more attention. From the head Internet celebrity who loves live broadcasting with goods - "Xu Bubo", to the well-known makers who empower a national brand of snail powder, the brand concept of Xu Huasheng and Xiao Qi's aunt is highly compatible, which continues to break the circle of fan economy and attract more consumers to taste the fresh.
Founded the national brand of snail powder
Be a communicator of hometown food
Xu Huasheng, who has 21.812 million fans on Douyin, has multiple identities - not only is he a well-known Internet celebrity blogger in Guangxi, who was named "National Top Ten Youths" in 2019, and is also the co-founder of Xiao Qi'aua, the representative brand of Liuzhou Snail Powder.
The arduous experience of the early years in the society created Xu Huasheng, who is tough and true and has a strong sense of social responsibility, and he hopes to use the fan power accumulated over the years to help his hometown cuisine go out and be a communicator of hometown cuisine.
"I have a dream and plot, that is, to share the food of my hometown to more people, I repeatedly selected in Guangxi cuisine, the first to choose the most influential, the best reputation of the snail powder." 」 Xu Huasheng said.
In order to create a bowl of serious little seven aunt snail powder, Xu Huasheng visited a number of local food source factories in Liuzhou, and finally found a local green rice flour factory in Liuzhou, a factory with the ability to produce snail soup with good quality and taste, a rotten bamboo, sour shoots, fungus and other ingredients, and a processing and manufacturing plant with superior technology, after continuous trial and adjustment, finally created a bowl of authentic snail powder. Subsequently, Xu Huasheng led the team to create a category of brewed snail powder that caters to the needs of contemporary young consumers through in-depth market research and product development, becoming the first national brand in the industry to launch a barrel-type brewed category.
Xu Huasheng led the team to trace the origin of the factory
Under the leadership of Xu Huasheng, Xiaoqi Aunt Snail Powder showed a strong momentum of development, and the sales of brewed snail powder continued to rise, sitting on the top spot of the instant food noodles for three consecutive months. From a corner of the corner to the whole country, Xiaoqi Aunt Snail Powder adheres to the brand concept of healthy and upward, and has become a national brand loved by consumers.
Be brave in social responsibility
Public welfare footprints have traveled to more than 10 cities
Xu Huasheng, who has a great reputation on the Internet and has made himself famous and wealthy, has a certain degree of popularity and influence, while concentrating on making a bowl of snail powder, he also practices corporate social responsibility and deeply cultivates public welfare undertakings throughout the daily operation of the enterprise. As the co-founder of Xiaoqi Aunt Snail Powder, Xu Huasheng leads by example, experiences himself, and actively participates in social welfare undertakings.
This year, Henan suffered a historic flood, the situation is critical, Xu Huasheng quickly organized a team to count all the snail powder inventory totaling 35 tons, for three consecutive days and nights in the warehouse to pick up packaging trucks, and even followed the car all the way to escort the disaster relief materials to Henan Xinxiang, to help solve the problem of rapid hunger filling of disaster relief frontline and disaster victims, and made important contributions to Henan's disaster relief work.
Little Seven Aunt Snail Powder joined the rescue operation
Knowing that the street lights in his hometown were seriously damaged and the risk factor of traveling at night increased, Xu Huasheng spent millions of dollars to build cement roads and install street lights for his hometown, creating a safer travel environment for villagers and opening up the "last kilometer" of rural mountain travel.
Xu Huasheng led the team into the mountains to send warmth
Over the years, Xu Huasheng's public welfare footprint has traveled to more than 10 cities in Guangxi, such as Hezhou, Wuzhou, Yulin, Guigang, Beihai, Qinzhou, Zhaoqing Huaiji, Henan Xinxiang, etc., sending quilts, sending grain and oil, building roads and installing street lamps, donating disaster relief materials, participating in the Guangxi Zhuang March 3 live e-commerce festival to help "Guipin out of the countryside", and the concept of practicing social responsibility has been integrated into the fabric of enterprise development.
Xu Huasheng participated in the Guangxi March 3 live e-commerce festival to help "Guipin out of the countryside"
"Public welfare is that everyone uses their own strength to take the initiative to solve or improve social problems based on their own sense of social responsibility, and awaken the hope of life for more people." Now that the practice of public welfare has risen to the strategic level of the development of Little Seven Aunt Snail Powder, we will do our best to give back to the society and make the world warmer and better. Xu Huasheng said when talking about helping public welfare undertakings.
From self-reliance and self-reliance to devote himself to public welfare; from fame to the establishment of the national brand of snail powder; from Liuzhou to Guangxi, from Guangxi to the whole country, Xu Huasheng gradually "broke the circle" and firmly took the road of sustainable development. Xu Huasheng firmly believes that if we are conscientious and responsible, make a bowl of snail powder, and continue to give back to the society, Xiaoqi Aunt snail powder will one day become a Chinese national brand that shines in the world.