On the evening of May 22, after performing Haydn's "London Trio" at the "Line" concert, Shanghai Symphony Orchestra cellist Huang Beixing and violinist Su Ting became anchors and joined the Shanghai Symphony Orchestra in the first live broadcast in its 141-year history. T-shirts, mugs, canvas bags, breakfast cups... Although they are small everyday objects, Zhou Ping, director of the Shanghai Symphony Orchestra, called them "good things with a soul" because "every little thing has a story about music, full of love for life and music.".
Musicians live broadcast live
"Beethoven" and "Mozart" also came to bring goods
Huang Beixing and Su Ting are two well-known performers. Su Ting likes to try new things, and has followed Li Jiaqi for several years, buying lipstick for herself and snacks for her husband in his live broadcast room. "Li Jiaqi is very professional with goods, he will introduce product confidence while reading reviews and interacting with the audience, it is difficult to do without training, it is worth learning." Su Ting said.
The scene of the performance
Also with goods, Huang Beixing did not deliberately imitate Li Jiaqi and Wei Ya. He said: "I will use my own way, for me, the most important thing is not to sell goods, but to popularize classical music and let music into the daily life of the audience." An ordinary cup with a musician's head printed on it makes a difference. ”
Huang Beixing and Su Ting live streamed goods
In the epidemic, Huang Beixing and Su Ting "went online" very early. Huang Beixing was one of the first to participate in the online activity of "Chief Teaching You to Learn Musical Instruments" in Shangjiao, and Su Ting was the first to participate in the live broadcast of "Master Face to Face" Douyin. To this end, the two also purchased a bunch of live broadcast equipment online, when Su Ting broadcast live, Huang Beixing had to be a photographer and a lighting engineer. Huang Beixing said: "When the offline concert is cancelled, we hope to participate in online activities and bring music to more people. ”
Huang Beixing, Su Ting and Hu Zhe performed Haydn's "London" trio
In addition to Huang Beixing and Su Ting, there are also two "big coffees" in the live broadcast room - "Beethoven" and "Mozart". Wearing a golden wig to play the two musicians respectively, Bi Yi, choreographer of Shanghai Radio and Television Station, and Zhao Luyi, a staff member of the Shanghai Symphony Orchestra, will intersperse the introduction of cultural and creative products into a series of musical stories and small knowledge; while selling goods, they will also ask the audience: "What are the two large-scale choral works created by Haydn in his later years?" The netizen who answers correctly can get a small gift from the anchor.
Live streaming with goods
Agridge has the same folding fan and deserves it
Shanghai Symphony every year will hold new and exquisite cultural and creative products, product design in addition to from the practical point of view, but also let the derivatives have a story and temperature. In 2020, on the occasion of Beethoven's 250th birthday, the Shanghai Symphony Orchestra launched a series of Beethoven-themed T-shirts, mugs, canvas bags and other peripheral objects. Also sold in the live broadcast room are exclusive custom-made boutique posters, baton u disks, and the Shanghai Symphony Orchestra's first globally released dg album "gateways" and so on.
Beethoven t-shirt
Last year, the piano priestess Agrisch came to Shanghai for the first time to cooperate with The Symphony and received the "City Light • Wind Folding Fan of Music" sent by the Shanghai. Agridge liked it very much and couldn't leave his hand. After returning home, she found that her beloved object was missing, and wrote an email to the orchestra to ask if she could express another private collection.
Agridge has the same folding fan
During the epidemic, the Shanghai Symphony Orchestra accelerated the launch of the small program "A Bowl of Wontons", where fans can listen to music and buy cultural creations. On May 20, cultural and creative products were officially sold, and more than 100 pieces were sold in one hour, the most popular of which was the multi-functional portable mask clip. Nowadays, everyone wears a mask, and mask storage clips have become a new demand. During the May 5th Shopping Festival, the mask clip with the original price of 10 yuan is only 5.5 yuan, and 5 free shipping. This is also Zhou Ping's favorite product, as soon as she went online, she ordered 5 of them. The mask clip is a double-layer design, the reverse side can store the used mask, and the bag can store concert tickets.
Mask clips
Zhou Ping said: "The epidemic has accelerated our layout of cultural and creative products. We are currently doing some affordable things, which are closely related to the daily life of the audience. In the future, we will develop more interesting and practical cultural and creative products to expand the brand value of the Shanghai Symphony Orchestra. ”