In the first live broadcast of the sale handed over on the 22nd, a total of 12 cultural and creative products including t-shirts, mugs, canvas bags, customized posters, breakfast cups, etc. were launched. Photo by reporter Jiang Diwen
On the evening of the 22nd, after performing Haydn's "London Trio" in the "Line" concert, Shanghai Symphony Orchestra cellist Huang Beixing and violinist Su Ting became anchors and joined the Shanghai Symphony Orchestra's first live broadcast in its 141-year history. T-shirts, mugs, canvas bags, breakfast cups... Although they are small everyday objects, Zhou Ping, director of the Shanghai Symphony Orchestra, called them "good things with a soul" because "every little thing has a story about music, full of love for life and music.".
Huang Beixing and Su Ting are two well-known performers. Su Ting likes to try new things, and has followed Li Jiaqi for several years, buying lipstick for herself and snacks for her husband in his live broadcast room. Also with goods, Huang Beixing does not deliberately imitate Li Jiaqi, Wei Ya and other anchors. He said: "I will use my own way, the most important thing for me is not to sell goods, but to popularize classical music and let music into the daily life of the audience." An ordinary cup with a musician's head printed on it becomes different. ”
In addition to Huang Beixing and Su Ting, there are also two "big coffees" in the live broadcast room - "Beethoven" and "Mozart". Wearing a golden wig to play the two musicians respectively are Bi Yi, choreographer of Shanghai Radio and Television Station, and Zhao Luyi, a staff member of the Shanghai Symphony Orchestra, who will intersperse music stories and small knowledge in the introduction of cultural and creative products. While selling goods, he also asked the audience: "What are the two large choral works created by Haydn in his later years?" The audience who answers correctly will receive a small gift from the anchor.
Every year, the Shanghai Symphony Orchestra will present new and exquisite cultural and creative products, and the design of the products will not only start from the perspective of practicality, but also make the derivatives have stories and temperatures. In 2020, on the occasion of Beethoven's 250th birthday, the Shanghai Symphony Orchestra launched a series of Beethoven-themed T-shirts, mugs, canvas bags and other peripheral objects.
During the epidemic, the Shanghai Symphony Orchestra accelerated the launch of the mini program "A Bowl of Wontons", where fans can listen to music and buy cultural creations. On May 20, cultural and creative products officially began to be sold, and more than 100 pieces were sold in one hour, of which the most popular was the multi-functional portable mask clip. Zhou Ping said: "The epidemic has accelerated our layout of cultural and creative products, and what we are doing so far is some affordable small things, which are closely related to daily life. In the future, we will develop more interesting and practical cultural and creative products to expand the brand value of the Shanghai Symphony Orchestra. (Reporter Wu Tong)
Original title: After the online concert of the Shanghai Symphony Orchestra, the first live broadcast of the sale of goods in 141 years of history was opened
"Beethoven" and "Mozart" also came to "bring goods"