Friends who pay attention to dog brother must know one thing, that is, Li Ning is preparing a new brand, his name is "li-ning1990", there are two stores offline, there have been many stars in the past to punch the clock, this is following the "Way of Wade", "China Li Ning" after another attempt of the Li Ning brand, there are already many single products exposed on the Internet, for "li-ning1990", I think everyone has a lot to know, and then brother Dog will talk to you about him.
About the "li-ning1990" footwear products, the dog brother has introduced to you before, today and everyone to talk about it, the brand's footwear is roughly divided into two categories, one is a board shoe, one is a retro jogging shoe, positioning are high-end light luxury feeling, the design is relatively simple, the materials are very conscientious, the appearance of the shoes and gucci, coach and other light luxury brand products are almost the same.
First of all, 001 board shoes, low-top version, there are currently three basic colors, black and white everyone has seen before, this white face black bottom is still the first time, the upper has some "petal logo" embellishment, the side and heel position with electroplated dark green filling, the value is not bad, this small white shoes are very suitable for matching, the texture is invincible.
001 board shoes also have a blue print color, the upper has become dark blue, different positions with different grains to form a pattern, the tongue position and heel position with leather material, this color matching feeling is more "luxurious", there are many details, "petal logo" composed of patterns are particularly feeling, lv old flowers and major luxury prints, the same.
Next this board shoe shape is more ordinary, the classic small white shoe type, Li Ning's previous shoes did not have his figure, the shoe type is very conventional, but the color matching and texture are not general, the shoes use corduroy material upper, the top and golden "petal logo", the texture is particularly good, the interior is also leather, the feeling of light luxury is very strong.
The last one is a more conventional 001 board shoe, the upper is white, the midsole is pale yellow, the position of the front side of the shoe, as well as the logo on the tongue, and the logo on the heel, with burgundy embellishment, the same, the interior leather material, simple small white shoes. There is also a 001 retro running shoes, but the official classification of him to the board shoes, the popularity of this is relatively high, the shoes use white body, the details add the "petal logo" texture, the upper foot should be good.
Next is the retro running shoes, only three shoes, one is the running shoe with a hollow heel introduced to you before, and the other is a black 001 running shoe. The first dog brother thinks very good, the design of the shoes is super good, fabric mesh plus leather, suede and other materials, actually can achieve such a good effect, it is an accident, the details of the shoes are many, the thickness of the midsole is also good, plus the hollow design, the dog brother feels that this pair of shoes may be the most comfortable one.
The second vintage running shoes and the previous one classified the same, the color has changed, the upper is black, the midsole is yellowish, the black material is a little different, the texture is better, but lost in the color matching, not as good as the white versatility. At present, the products announced on the official website are these, the cost performance of the product and the luxury brand ratio, or very high, the offline store products are more, and the 937 modified ultra-high-top shoes, etc., it is worth a look.
For this new brand, everyone may still be a little confused, why does Li Ning, who has always been fancy, do this? Brother Dog feels that it is still the core purpose, to seize the hearts of young people, that is, the heart of "vanity", the sports wind has been, professional sports products have been, what is the difference? "Style", can highlight this, is "luxury", Li Ning's products are very deep, this time to take out the old standard to change it, it is very interesting.
Li Ning brand was established in 1990, when the use of is the flowing old standard, the positioning of the new brand is "high-end sports fashion brand", let's look at the introduction of the brand, dog brother to give you an interpretation, first of all, the basis of the product is also Li Ning's classic products, are sneakers. Secondly, the product will integrate Chinese art and cultural elements, that is, various ethnic handicraft techniques, tie-dyeing, Miao embroidery, etc., which have been shown in the previous products, and there will be more ways to show.
The styles are the most basic, the most comfortable, and the products are suitable for multi-scene wear, which are reflected in the first batch of products. At present, the popularity of "Li Ning 1990" is very high, many artists stand for him, the earliest Sun Honglei, Zhang Hanyu and other people, directly to the store, and the later spokesperson Zhong Chuxi also went abroad to promote.
Many artists have a new brand of products, brought a wave of traffic, such as Cai Shaofen, Cai Wenjing, Li Yitong, Bai Jugang, etc., in the star's body, the interpretation of these items is still very good, the product texture is excellent, the design is simple, it is indeed very good, with so much experience, Can Li Ning operate this sub-brand well? After all, this is the first time in China, which sports brand dares to do "light luxury"? Li Ning was too daring.
Finally, Brother Dog shows you some old photos about Li Ning, these are from the "Yiran _andy", andy brother got, Li Ning brand history is too long, it is not easy to see these pictures. Let's first look at the opening ceremony, opening on November 6, "Hongtou" and Li Ning's big guy appeared. In 1990, Li Ningpai's first store in Beijing's Dengshikou opened, and the photos of the ribbon-cutting ceremony were exposed, Li Ning himself cut the ribbon in front, and Li Jingwei, general manager of Jianlibao, witnessed in the back, which was a dialogue through time and space.
What is the relationship between Li Ning and Jianlibao? Jianlibao is the parent company of Li Ning, which was originally a sportswear brand under the Guangdong Jianlibao Group, and after Li Ning himself retired, he was hired by Jianlibao Group to become the special assistant to the general manager of Jianlibao Group. The name of the Li Ning brand has also been changing, from "Jianlibao Sportswear", to "Guangdong Li Ning", to "Beijing Li Ning", and now to "Li Ning (China)", the headquarters has also changed from Sanshui in Guangdong to Beijing Chongwenmen New World, and then moved to Beijing Tongzhou in 2007, all the way is Li Ning's growth.
Li Ning's logo was determined after the solicitation, when Li Ning was still wearing Nike's board shoes, I have to say that he is still very spiritual. The 1990 Beijing Asian Games was the first international comprehensive event held in New China, and Li Ningpai sponsored the torch relay of the 1990 Beijing Asian Games, the clothes of the Chinese team and journalists, which can be said to have a very high starting point.
After that, Li Ning also held a fashion week, called "Jianlibao Clothing Night", in 1991 Li Ning walked the catwalk at Hong Kong Fashion Week, the clothes worn by the model, everyone must have an impression, yes, Li Ning later in the fashion week, and then took it to reproduce.
Looking at Li Ning's order meeting at that time, there were many types of products, and the blue clothing appeared again. Later, Jianlibao Group went to Japan to participate in the exhibition, the intensity of publicity is also quite OK, understand these old photos, and then look at Li Ning's current development, you will feel that this is all traces to follow, Li Ning is indeed very powerful, the future may be more powerful.
Well, this content will be said here, after reading the new brand, after watching the old photos, do you have a new understanding of the current Li Ning? What do you think of Li Ning's new brand? What kind of story is there between you and the Li Ning brand? Welcome to leave a message and discuss with the dog brother.