□ Dahe Newspaper and Dahe client reporter Xie Yuanli
In the first half of this year, the domestic car market sales growth rate of only 4.79% year-on-year, in this context, Mercedes-Benz not only achieved a steady growth rate of 14% to outperform the market, but also with more than 348,000 sales performance, pressure Audi, BMW, sit on the top seat of domestic luxury cars, rewriting the pattern of China's luxury car market.
As the northern region of Mercedes-Benz's key regional market in China, it continues to become the mainstay of Mercedes-Benz in the domestic market with excellent performance. At this year's Changchun International Auto Show, Wei Chao, general manager of the north area of Beijing Mercedes-Benz Sales Service Co., Ltd., said their way to victory with a normal heart.
Xiongguan Mandao, excellent product strength to consolidate the present
This year's Changchun International Auto Show is the fourth consecutive year that Mercedes-Benz has participated in the form of "Mercedes-Benz Pavilion", whether it is the strong lineup of 25 models of the four major Brands of Mercedes-Benz on the stand, or the unique booth built to continue the high-specification auto show standards, or the rich and diverse northern specialties prepared by Mercedes me for customers, all of which express Mercedes's courtesy to customers in the North District. The crowded exhibition crowds on the booth can better reflect the market's enthusiasm for Mercedes-Benz products.
In fact, in the context of the continuous downturn in the domestic car market in the first half of this year, Mercedes-Benz North District is still outstanding in performance, maintaining a steady development trend synchronized with the brand, C-class, e-class, S-class and SUV models continue to lead their respective market segments, especially SUV products in the North District to maintain a leading edge, in the North District every 3 Mercedes-Benz owners have 1 in the choice of SUV models. At the same time, Mercedes-Benz Finance's flexible and diverse financial plans such as "first enjoy and then choose" and "hospitality and regular enjoyment" are also recognized and loved by customers in the North District, with an average of 1 in 2 Mercedes-Benz car owners choosing Mercedes-Benz Finance's plan to buy a car.
For such performance, Wei Chao said with a normal heart: "Mercedes-Benz North District does not pursue a simple growth in sales volume, we pay more attention to steady and high-quality growth, pay more attention to the quality of service and customer experience." ”
The constant winning formula for the best customer experience
In order to bring the best experience to customers, Mercedes-Benz North District in addition to providing customers with high-quality car buying, car experience, but also continue to innovate customer service, brand experience, for customers to build a new car lifestyle, such as tailor-made marketing activities for customers: "heaven and earth is the journey" sUV conquest tour, for young customer groups "tour of the city", etc.; the full promotion of mercedes me owners club, the service provided for Mercedes owners is not limited to cars, but also covers travel, education, Health and other areas of importance to the lives of our customers.
Adhering to the brand concept of "customer first", Mercedes-Benz renamed the original "after-sales service" department to "customer service" department, further strengthening the "customer-oriented" continuous promotion of its "best customer experience" strategic layout. In addition, Mercedes-Benz continued to optimize the overall cost of the customer's car, and in March again lowered the recommended retail price of the manufacturer of maintenance spare parts, with an average adjustment of 18%, significantly reducing the cost of the customer's car.
While enhancing its competitiveness with excellent products and services, Mercedes-Benz North District also continues to pay attention to the operation level of the dealer network, and strives to continue to achieve "win-win" development with dealer partners in the new market pattern and changing consumer demand.
"The best way to cope with the ever-changing market is to insist on doing your own thing." Wei Chao's self-confidence of "adapting to change and not being afraid of change" shows the confidence and attitude of Mercedes-Benz North District in facing the challenges of the market.
New retail scene, open the future Mercedes-Benz space
Last year, the Mercedes-Benz North District Digital Showroom Project covered 100% of the dealer network, becoming a pioneer in the digitization of automotive retail outlets in the northern market. This year, Mercedes-Benz North will fully implement Mercedes-Benz's mar2020 strategy, combining the new retail concept and customer consumption habits to create a new dealer storefront. In order to allow consumers to experience better services up close, the country's first mar2020 experience center has been built in Beijing, and customers in the Central Plains will soon be able to experience this new concept of service.
"In the future, customers will not only be able to enjoy car purchase and after-sales service, but also have more fun and interesting elements for consumers to experience." Wei Chao said that Mercedes-Benz's new smart showroom, which makes extensive use of the latest global high-tech such as digital multimedia and human-vehicle interaction, will create a seamless online and offline "new retail" experience for customers.
Mercedes-Benz North District does not simply pursue sales growth for the purpose, but with a normal heart, always practice the original intention of "the best customer experience", and dealers to cooperate with each other for a win-win situation, when customers and dealers are satisfied, market sales and achievements naturally come to fruition, which may be the best interpretation of "Daofa Nature".
Source: Big River Client
Edit: Jieming Steel