On November 3rd, Mr. Xu Haoyu, President of Effie Greater China and Senior Vice President of Global Effie, visited the Embassy of Mexico in China, and Santiago toledo Teja, Economic Counselor of Mexico in China, and Rubén Beltrán Palafox, Director of International Cooperation in China, gave a warm reception. The two sides had in-depth exchanges on topics such as national brands, national cultural tourism and new opportunities for bilateral business cooperation.
As one of the cultural centers of Latin America, Mexico has given birth to the famous Mayan culture and Aztec culture, and has formed its own unique national cultures such as song, dance, music, painting, and drama in the continuous integration. In recent years, Sino-Mexican relations have developed rapidly, and the enthusiastic Latin culture and the traditional and restrained Chinese culture have learned from each other and blossomed in the continuous open cooperation between the two countries. According to Chinese customs statistics, in 2020, Mexico will be China's second largest trading partner in Latin America, the largest export destination and the third largest source of imports.
During the meeting, Mr. Xu Haoyu introduced the vision and goals, new dynamics and future planning of Greater China Effie, he pointed out: "Greater China Effie continues to promote brand strategy upgrading, is committed to creating a 'Davos in the marketing industry', with the empowerment of brand globalization as the core, not only embraces the innovative marketing of Chinese brands, be a helper for Chinese brands to go global, create an international platform that brings unlimited value to participants from all walks of life, but also promotes overseas brands to accelerate their integration into the Chinese market and create new opportunities for cooperation at home and abroad." ”
For the promotion of Mexican national brands in Greater China, Mr. Xu Haoyu pointed out that the country is a brand, all need to show the good side to the world, such as culture, art, history, etc. can become a symbol of a national brand memory, Effie hopes to play a role as a communication bridge, accurately arouse the market's recognition and demand for national brands, and then drive the progress of national economy and commerce, and provide continuous impetus for the value development and promotion of national brands.
In this regard, Santiago Toledo, Mexico's Economic Counselor in China, affirmed the professionalism and influence of the Effie Award in the field of global marketing and business, and said, "Mexico has unique Indian cultural, artistic and market resources, and is also committed to creating a unique national brand memory point." China is an important engine of global economic development and the market with the fastest growth potential in the world. We attach great importance to the Chinese market, and more and more Mexican companies like Binborg have successfully landed in China. At the same time, we also welcome more Chinese investors and tourists to pay attention to our country and jointly explore diversified and distinctive bilateral business cooperation. ”
Finally, Mr. Xu Haoyu highlighted the "ESG & Sustainable Development" roundtable dialogue set up at this year's Unthinkable2.0 Effie International Forum, and specially invited representatives of the Mexican Ambassador to China to discuss and collide with guests such as enterprises and international environmental organizations to explore the way of sustainable development in the post-epidemic era.
Santiago Toledo and Luben Beltland gave positive feedback on the invitation to participate in the International Forum issued by Mr. Xu Haoyu on behalf of Effie greater China: "I hope to take this opportunity to introduce the innovative practices of Mexican and Mexican brand enterprises in the field of sustainable development to more Chinese enterprises and friends. Next year marks the 50th anniversary of the establishment of diplomatic relations between China and Mexico, and we look forward to more in-depth exchanges! ”