Fengkou financial reporter Wang Beibei
On November 3, at the 8th Harvard Business Review China Annual Conference, the 2021 Ram Charan Management Practice Award was released, and with the industrial Internet ecological construction and management practice, Haier Kaos IoT Ecological Technology Co., Ltd. and Chairman Chen Lucheng won the "Ram Charan Management Practice Award - Excellence Award", becoming a model for enterprise transformation and management reshaping in the post-epidemic era.
As an authoritative award in the management community, the Ram Charan Management Practice Award is a non-profit award that represents the highest honor of management practice in China. From winning the China Management Science Award last year to winning the "Ram Charan Management Practice Award - Outstanding Award" this time, which has been recognized by the authority of the management community, what new characteristics does Kaos cosmoplat show in the business model and management practice? And what useful explorations have been provided for the development of the industry and society in the post-epidemic era?
Sponsored by the Chinese edition of Harvard Business Review, the Ram Charan Management Practice Award was awarded by the jury and top scholars from leading business schools taking into account five dimensions of leadership, effectiveness, sustainability, reference, and leadership, aiming to recognize the experience of enterprises with innovative and reference contributions in Chinese management practice and precipitate the essence of management.
Winning the award not only means that Kaoscomoplat has an important influence and leadership in the industry and market, but also marks that its innovation and practice in the fields of value logic, business model, social management and other fields are of enlightening significance to promote the sustainable development of enterprises and industries.
In fact, Kaoscomoplat has been able to lead in the field of industrial Internet because it has always followed Haier's "rendanheyi" model and maximized the value of "people". As the best practice of the "Rendanheyi" model in the field of industrial Internet, Kaos cosmoplat has continued to explore the user-centered mass customization model since its inception, reconstructing and realizing the "rediscovery" of user needs and value.
The large-scale customization model enables users to no longer be abstract and decentralized vague definitions, but to become entities that can be reached and interacted with through tens of thousands of sensors, and turns the one-time transaction relationship between enterprises and users into a lifelong relationship of long-term interaction and co-creation, laying a solid foundation for the value-added sharing and co-construction of the ecology of each ecological party of the platform.
Taking the caravan company Campex as an example, as users' demand for RVs becomes more and more customized and specialized, how to solve the problem between customization and mass production has become the key to Kangpais' pursuit of upgrading. After opening cooperation with the platform, adhering to the concept of experience iteration and value-added sharing, Kaos cosmoplat accurately implanted a user interaction module for Kangpaisi, which was able to face the needs of users and accurately produce customized products, achieving a 63% premium and an increase in order volume by 62%.
On this basis, the precise control of user needs by the mass customization model also provides greater space for enterprise technology and product innovation. For example, during the epidemic period, relying on the resources of the Kaos cosmoplat platform, Kangpaisi only took 15 days to develop the inspection and quarantine cabin, which was applied to more than 30 customs in China, enriching the product structure of the enterprise and bringing new markets and benefits.
Jeff Immelt, when proposing the Industrial Internet, said that the power of the Industrial Internet lies in 1%. That is, in the face of the huge stock market of traditional manufacturing, even if the efficiency improvement promoted by the industrial Internet is only 1%, it will bring unprecedented benefits.
However, it is not easy to achieve this "1%" value in an industrial field with complex scenarios and many industries. Faced with the dilemma of traditional industrial upgrading, Kaos cosmoplat innovation put forward the ecological empowerment model of "large enterprises co-construction, small and medium-sized enterprise sharing". With this ecological model, Kaoscomoplat can co-create and share with leading enterprises and cutting-edge enterprises in all walks of life and fields, so that enterprises on the platform can take what they need and truly realize the efficient flow of production factors across industries, fields and regions.
At present, Kaos cosmoplat has bred 15 industry ecosystems such as molds and chemicals, linking nearly 800,000 enterprises and serving more than 70,000 enterprises. As a co-creator of Kaoscosmoplat in the chlor-alkali chemical industry, Li Jianwei, executive vice president of Yibin Tianyuan Group Co., Ltd., also highly recognized this model. "This is the ecology of the chemical industry in tianli's imagination, and the upstream and downstream resources 'co-create a win-win', the value generated by the interaction between all parties can be circulated and flowed, and the value cycle is constantly created to promote the continuous evolution of the entire ecology."
In the face of deeper and broader manufacturing transformation needs, Kaoscomoplat also released the "Cloud Collar Ecological Plan", which will focus on core business scenarios such as asset management, factory visualization, visual inspection, and park management, and carry out comprehensive cooperation with ecological partners in product co-creation, solution integration, multi-dimensional platform technology, etc., to jointly create an ecosystem of "technology + product + platform" integration and co-creation. It is expected that within 5 years, the platform will empower 50,000 enterprises to digitally transform and upgrade, co-create solutions with 1,000 ecological partners, land 200 vertical applications and scenarios, output digital transformation innovation ideas for the whole industry, and help the transformation and upgrading of traditional industries and high-quality development.
In the post-epidemic era, many uncertainties have not only reshaped the direction of enterprise management and strategic development, but also prompted more enterprises to re-examine the relationship between enterprise, nature and society, and explore how to connect enterprise success with social progress and create a new social value cycle.
This is also the direction of Caoos cosmoplat's exploration. Not long ago, the platform and Qingdao Jointly released the country's first new model - "Work empowerment power" 1+n+x model, relying on the Kaos industrial Internet platform baas engine, to build a city digital base, promote the industrial Internet to become a link between social needs and social value, and enhance the sense of gain of enterprises and people in digital transformation.
The construction of this model is fully based on the empowerment practice of Kaoscosmoplat in Qingdao. In 2020, Kaoscomoplat empowered 2993 enterprises in Qingdao to improve efficiency by an average of 30%, and the new industrial output value reached 11.7 billion yuan, bringing qualitative changes to the digitalization process of Qingdao enterprises.
Under the premise of respecting the laws of regional economic and industrial development, the "Industrial Empowerment and Strengthening The Country" model will make the Industrial Internet deeper and stronger and make practical results by exporting industrial Internet solutions with high practicality and urban characteristics, and explore a new development model of "Qingdao can make breakthroughs, Shandong can promote, and the whole country can learn from".
The impetus for exploration and reinvention stems from higher social ideals. The management practice of Kaos cosmoplat is the process of enterprises from product competition to ecological competition of co-creation and shared value, and it is also the process of business logic and value chain reconstruction in the era of the Internet of Things, which will provide new ideas for the management theory community and the business community in the new era to explore and refine the management ideas of Chinese local enterprises, and also provide enlightenment for more enterprises to open up a new pattern of development.