On October 17, 2021, the custom season activities held by Yizhi and 16 5 stores in Zhuhai entered the final sprint period. In the end, the event received 2.3 million yuan in cash, and the unit price reached 959 yuan.
The 16-year-old friend said: "This is an activity that can raise the unit price of hair stylists and guests." ”
First, the activity: with centralized welfare to give back to customers
"Doing hairdressing in this industry, it is not that customers come to visit once, we can have how much dividends, we hope that the customers who participate in the event now will still be our customers in the next ten years."
In the past, the benefits we gave to our customers were fragmented, and the event was a centralized welfare to give back to our old customers, or to attract new customers to experience our services and technology. ”
As the small partner of 16 times said, hairdressing relies on one-time customers basically have no profit to speak of, and more rely on the strong stickiness with customers to form a long-term repurchase and referral to make money.
A high-quality activity should make the old customers more sticky to the brand, willing to repurchase for a long time and refer the action, and at the same time have a strong attraction to new customers and an impulse to try to consume.
In this era of information speed flow, people are the most easily changed, your guests may be taken away by his friends today, may be attracted to the network tomorrow and the day after tomorrow, so it is necessary to do centralized welfare feedback activities: one is to deepen the trust between customers and themselves through activities, and the other is to take welfare feedback as an opportunity to wake up lost customers and attract new customers.
For the sake of activity effect, it is particularly important to choose a professional team and choose a reliable activity plan.
This VIP customization season activity is the second cooperation between 16 Ban and Yi Zhi, because of the remarkable effect of the group cooperation in the previous year, the trust of both sides is very high. Trust is the foundation, and the season of innovative solution customization on the basis has brought leapfrog growth to the brand.
Second, what exactly is the VIP customization season?
The vip customization season is to sell the program package.
Through online deposit collection, offline according to the consumption habits /frequency / needs of customers to carry out one-to-one project program design, customized 3-6 months of single-customer exclusive project plan, so as to achieve the purpose of improving customer project rate and cultivating their consumption frequency.
According to the proposal design method taught by the consultant, the hair stylist can carry out light customization of the project portfolio according to the consumption habits, frequency and customer list of the customers in hand, which can be a small project superposition, can spend the original consumption to make a higher level of products, and can also do the opening diversion of hair care scalp care.
While improving the customer's project rate and the malleability of large items, it locks in the customer's consumption for 3 to 6 months, so that the hair stylist can efficiently achieve high income in a custom season.
Third, what can the vip customization season bring to hairdressing brands?
Under such an activity programme
Customers get:
(1) Professional hairstyle suggestions, the timing and effect of hairstyle cut dyeing and perm care are clearer, reduce uncertainty, and gain a sense of security.
(2) Hair stylist 1 to 1 tailor-made hairstyle package, personalized needs get 100% attention, enjoy high-end customized treatment.
(3) On the basis of the professional advice of the hair stylist, the project can be matched with ease, and the choice is more.
Brands and hair stylists receive:
(1) Learn to tap the customer's consumption needs, do stacked items, and design the customer's consumption power.
(2) Learn more effective customer communication service skills, more professional, more efficient and more intimate service to customers.
(3) Through professional analysis, the hot dyeing care items are integrated into the package, which effectively increases the unit price of customers, and there is no need to do a single promotion action in the later stage.
(4) Programmatic package, to give customers rhythmic modeling services, improve the frequency of customer consumption, enhance the brand to customer stickiness.
(5) Pure project performance, no large card gold debt, lock in the old customers in advance, and leave enough time to rob new customers.
Fourth, what kind of plan is a good plan?
Comparison of hair stylist activity data for two years
What is a good solution? What can really help the store is a good plan.
The core advantages and needs of different stores are different, the needs of the same store in different development periods are also different, the group can solve the customer volume and cash flow of the store, the nursing season solves the nursing project rate, the customized season solves the problem of customer arrival frequency and locking, and the right medicine effect is in place.
After this customized season activity, the wish of many 16 small partners is to continue to innovate more practical solutions to help everyone grow together.
Yizhi is grateful for the trust of all 16 small partners again and again, and will continue to work hard to create more and more growth stories with more high-quality brands.