"What kind of adults will we become in a long, long time?"
This is a classic line in the youth film "Blue Gate" that has touched countless people, at that time, the film left the audience with suspense, after 19 years, Volvo Volvo Taiwan inviters Chen Bailin and Gui Lunmeng solved the answer to this question.
01
Gui Lun magnesium and Chen Bailin are reunited, with their own topic flow pool
It is said that there is no real friendship in the entertainment industry, but it is broken by Gui Lunmeng and Chen Bailin.
In 2002, the two collaborated on the youth film "Blue Gate", and in 2007, they cooperated again in video and audio advertising, although Guilun Magnesium is not Chen Bailin's Cheng Youqing, but it will always be Chen Bailin's Guilun Magnesium.
From youth to maturity, the two have witnessed each other's growth all the way, and now they have a place in the entertainment industry. As long as the two are together, they can always trigger a hot topic.
Usually, the story of the advertisement is fictional, but Volvo's short film is based on a certain reality, so that the audience seems to really see the life and appearance of Zhang Shihao and Meng Kerou after becoming adults 19 years later.
The real time, the real two, answered the confused and worried questions of the 17-year-old, and also gave a soul torture to the adults who liked "Blue Gate" and now have a family.
This short film is like a time machine, bringing the "adult" back to the age of 17, and then asking the 17-year-old yourself, do you like the self you are growing up now?
02
Embracing life, car brand promotion turned
When it comes to Volvo, the first impression is safety.
Over the past 90 years or so, "safety" is not just a slogan, but a core brand value that Volvo adheres to.
From the high-end blockbusters of Mercedes-Benz's "seated comfort zone" to Volvo's unique purity, car brands are increasingly embracing life, seeking new selling points from people's deeper emotional needs.
Even, the car is more and more pursuing tonality, the pursuit of high-grade sense, the pursuit of the ultimate comfort experience, so as to seek the user's value recognition.
Volvo Taiwan's short film, although it says that we should not become our own hated adults, but in essence, it is still calling on consumers to enjoy the comfortable life experience brought by the product.
What we use, in fact, represents what kind of person we are and what kind of life we are enjoying!