Because of Alibaba, Hangzhou has become the capital of e-commerce, attracting more industrial chain enterprises to gather here. But in fact, in addition to Alibaba, in addition to e-commerce, in addition to live Internet celebrities, there are giants such as Wahaha, NetEase, Hikvision, Dahua Shares, and unicorns such as Dasouche and Lilac Garden.
Wen | Liu Zheming, a reporter for China Entrepreneur
Editor| Li Wei
The source of the head image | Visual China
If you take time as a unfolding picture, now may not be the most beautiful moment in Hangzhou.
Stepping out of Xiaoshan Airport, the T4 terminal under construction is slightly "oppressive" in front of you, and the bare reinforced concrete and congested airport avenue look a bit cyberpunk in the smog weather. After getting in the car, the experience is even richer. Seemingly flat roads always have unexpected ups and downs, and during peak hours, if you are careful, you may be able to watch the ants crawling on the street in the car.
In the urban area, the subway penetration plan is still in progress, every three kilometers, there will be a "sudden, abrupt" sound, it seems to be rhythmic, but when traffic jams, the more you listen to the more chaotic. Tourists report their fantasies about the spring dawn of su causeway, the autumn moon of Pinghu Lake, and the residual snow of the broken bridge, and arrive at that moment, but the crowded scenic spot may disappoint them slightly.
However, this is indeed the best moment in Hangzhou.
It is a city rich in people. In 2020, Hangzhou's gross domestic product (GDP) reached 1,610.6 billion yuan, an increase of 3.9% over the previous year at comparable prices, and the growth rate was 1.6 and 0.3 percentage points higher than that of the whole country and the province, respectively. According to reports, the per capita disposable income of urban residents in Zhejiang in 2020 was 62699 yuan, ranking third among all provinces in the country for 20 consecutive years, which is 1.5 times the national average. In the first half of 2021, Hangzhou's urban per capita disposable income was 37,492 yuan, surpassing the first-tier cities of Shenzhen and ranking third in the country after Shanghai and Beijing.
Hangzhou, because of its beauty, is known as paradise; because of its vigorous entrepreneurial atmosphere, it is known as China's Silicon Valley; and because of its burst of vitality, it is known as the Jerusalem of young people.
Looking back, 1999 was a special year for Hangzhou.
That year, Ma Yun started his fourth venture, he had just experienced the setbacks of Haibo Translation Agency, China Yellow Pages and Guofutong, but he gained eighteen arhats who spent days and nights with him in the lakeside garden. From Beijing back to Hangzhou, Ma Yun led Alibaba to start from No. 176 Wenyi Road, No. 699 Wangshang Road, and No. 969 Wenyi West Road to start a business, writing a thrilling business story.
On September 7, 2019, the 20th anniversary of Alibaba, I wrote to Hangzhou: "Thank you, Hangzhou, for reading our original dream. Today, Alibaba contributes hundreds of millions of dollars in taxes to Hangzhou every day. More importantly, Hangzhou has become the capital of e-commerce, attracting more enterprises to gather here, and Kuaishou and Douyin, which have a huge momentum to enter live e-commerce, have not hesitated to choose to land in Hangzhou. The flow of wealth has been fed back to more enterprises, and an inclusive and vibrant city has taken shape.
When the car passes through the congestion and reaches the end of the West Lake, people will eventually find that the beauty is still the same, Meiwu spring is early, Yunqi Bamboo Trail is like a paradise, those day and night construction is just a small footnote to the development of the times; it can finally be experienced in the poem thousands of years ago: the outer building of the Qingshan Building outside the mountain, the Song and Dance of the West Lake. The warm wind smoked tourists drunk, straight to Hangzhou as a beizhou.
Hangzhou effect
In June 1997, after changing jobs twice in Guangzhou, Ding Lei decided to set up his own portal in the emerging Internet industry. He raised 500,000 yuan to start NetEase in Guangzhou. In 1999, Ding Lei deeply felt the limitations of the development of the southern network, and resolutely decided to "wave the north", moved NetEase to Beijing, and successfully sent NetEase to the market the following year.
However, as a native of Zhejiang, Ding Lei decided to return to Zhejiang in 2006 and take root in Hangzhou Binjiang to start the second act of his life. In his own words: "I am from Zhejiang, and it is most comfortable to stay in Hangzhou." That year, Ding Lei was 35 years old. Previously, he had become the youngest richest man in the Chinese mainland.
In March 2006, the new R&D base in Hangzhou was established with an investment of nearly 38 million US dollars, which is the predecessor of NetEase Hangzhou Research Institute. In 2008, NetEase Hangzhou R&D Center broke ground, and three and a half years later, NetEase's Internet products and some game products officially took root in Hangzhou.
Ding Lei once summed up Hangzhou's advantages: "Hangzhou is located in the south wing of the Yangtze River Delta, is a gathering place for all kinds of talents, has many excellent institutions of higher learning nearby, and has extremely rich human resources; at the same time, Hangzhou strongly supports the Internet industry and creates a good investment environment for Hangzhou, which strengthens NetEase's confidence in Hangzhou." ”
In Hangzhou, seemingly far away from the Internet army, NetEase "low-key crazy growth", incubated NetEase Yanxuan, Koala Hai purchase, NetEase Weiyang and other explosive products, the company's market value exceeded 400 billion Hong Kong dollars.
Now, it is not only young entrepreneurs like Ding Lei who come to Hangzhou to pan for gold, but also people who are not so young, such as Luo Yonghao.
On April 23, 2021, "Make a Friend", which moved from Beijing to Hangzhou, opened its first live broadcast. Unlike the dry Beijing, the air in Hangzhou is full of moisture, but Luo Yonghao seems to have become accustomed to this atmosphere, and the first flag was won, with a total transaction volume (GMV) of 20.78 million yuan.
In the live broadcast, Luo Yonghao said: "We are now in Hangzhou, and the air in the city is humid. In fact, "make a friend" is in binjiang district, if it is centered on the West Lake, Alibaba Xixi Park is in its northwest direction, and Binjiang is in its southeast. According to statistics, there are at least 150 live-streaming ecological chain enterprises in the high-tech zone (Binjiang), with complete upstream and downstream industrial chains, and the head of the live broadcast platform, Wei Ya and Sydney, are in Binjiang.
Luo Yonghao made decisions quickly. On April 1, 2020, April Fool's Day, Luo Yonghao opened the first live broadcast with goods, less than a year, he went from anchor to founding a company, and then brought "make a friend" to Hangzhou and signed a contract to settle in Binjiang Internet Town.
The gathering of talents is an important reason for Luo Yonghao to relocate the company to Hangzhou. Luo Yonghao believes that live streaming is actually divided into several parts: one is business selection, one is operation, one is supply chain, and one is on-site execution. "In these aspects, Hangzhou has a large number of talents, so Hangzhou is our first choice."
In addition to talents, Binjiang District offers attractive support conditions for institutions in Hangzhou, including up to 100% rent subsidy, one-time financial support of 100,000 yuan, and financial support of up to 1 million yuan per year. Not only Binjiang District, Yuhang District, Linping District and other administrative districts have also launched specific live e-commerce support policies to attract MCN institutions and talent inflow.
From talents to policies, the "Hangzhou effect" of live e-commerce is taking shape in an all-round way.
According to the report released by Ai Media Consulting, china's MCN institutions (internet celebrity incubation institutions) have reached 28,000 in 2020, and according to the figures released by the Information Office of the People's Government of Zhejiang Province, more than 60% of MCN institutions are gathered in Hangzhou. During the "618" promotion period, the scale of live e-commerce transactions in Hangzhou reached 31.07 billion yuan. During the "618" period this year alone, a total of 140,000 anchors in the province participated in live broadcasting, of which the number of anchors in Hangzhou was more than 50,000.
Yang Tianzhen sighed on Weibo that Hangzhou is really a magical place with various styles of studios.
Professor Li Xinxiang, director of the Internet Live Broadcasting and Internet Celebrity Research Center of Zhejiang University of Communications and the Director of the China (Hangzhou) Live E-commerce (Internet Red Economy) Big Data Research Center, once said that the entire live e-commerce industry has built a "majestic and confident" industrial mentality around Alibaba, the world's top e-commerce company, and has created a good e-commerce entrepreneurial atmosphere in Hangzhou; and Hangzhou, an inclusive city, has allowed the industry entrepreneurship circle to blend with each other and develop independently.
The livestream boom may have bewildered attention to other companies in the city. Wahaha is the representative of Hangzhou's traditional entity enterprises, NetEase, Hikvision, Dahua and other technology companies also support the vigorous development of Hangzhou, start-up companies, Lilac Garden, Dasouche, Tuhu Car and a number of unicorns have greatly enriched Hangzhou's industry.
As early as the second half of 2014, with the residual heat of Ali's listing, a new batch of Ali entrepreneurs emerged, placing their company's base camp in the dream town 3 kilometers north of Xixi Park. At that time, Dream Town became a new landmark in Hangzhou's Internet entrepreneurship circle.
Be open-minded
In 2020, Hangzhou will comprehensively promote the construction of "the first city of the national digital economy", and live broadcasting is only a cross-section of Hangzhou. But this profile also poses problems in bringing about surging wealth.
In the expensive Jiangjing flat floor, there are Internet celebrity upstarts, who expose their lives to the Little Red Book and Douyin, and life itself has become a way to obtain traffic and bring wealth. Some people say that Hangzhou is definitely one of the most impetuous cities. Some people say that half of China's Internet celebrities are in Hangzhou.
Consumerism is embodied here. Knowingly, under the question about why to leave Hangzhou, there is an answer that has won more than 5,000 approvals: Although Hangzhou has developed rapidly in the economy in recent years, especially the Internet, e-commerce, and animation industries are very prosperous, but at the root, this is still a consumer-oriented city.
It is not as beautiful as imagined, and it still has to face the problems of cars, houses, and household registrations. A netizen who has lived in Hangzhou for 17 years replied: "In Hangzhou, your friends, your classmates, your colleagues, everyone is always talking about the house, in addition to the house, in Hangzhou you can't find something really worth your efforts." ”
Rapid development and a high quality of life do clash, and the future science and technology city under construction is one example.
The Future Science and Technology City covers an area of 114 square kilometers and covers an area equal to about 16,000 football fields. From the first bricks to the tall buildings, in eight years, the industrial park in the western part of Yuhang District has gone from barren to prosperous. Fast forward, ByteDance also signed an agreement with Hangzhou Yuhang District in early 2019, in the future science and technology city to land Hangzhou R & D center, small and medium-sized customer direct sales center and creative space.
Here, the corner is a shopping mall, and crossing a street is another shopping mall. The bustling crowd is almost all young people, but the surrounding house prices have risen from a few thousand yuan to 30,000 or 40,000.
The city has its glamour, bustle, but also its confusion, impetuousness. What is more unique is that perhaps it is the complexity and contradictions that make Hangzhou full of its own charm.
Yue Fei was killed in the Hangzhou Fengbo Pavilion, and the people of Hangzhou hated the traitor Qin Juniper and expressed this resentment in an extremely "brutal" way: the dim sum master rubbed a fritter, symbolizing Qin Juniper and his wife, twisted together, thrown into a frying pan and roasted, to relieve the hatred in their hearts, called the famous snack "fried braised".
In the Yunqi bamboo path, the sunlight cannot penetrate the dense leaves of the bamboo forest, the weather turns into a conductor, the waves are gusting, and the music like the wind and the sea and rain is sounded, which is the most vivid sound in the world. Throughout the year, the green layers can be transformed into diverse, the luckiest season, tender green, bright green, light green, dark green, yellow green, gray green at the bottom of the eye, that is the most beautiful color in the world. The sound of nature and the scenery that touched people were all gathered here, and at that moment, the problems brought about by the evolution of commercial civilization failed to form the slightest disturbance.
Hangzhou may have left too many traces of Su Shi, open-minded, and personal choice alone. Across the street from Lingyin Temple is the open side street of the Fa xi'an Man Hotel, where Lingyin Temple is in "Sincerity" and small street tea shop is in "Meditation". In the midst of silence, look at people, look at the mind, look at the world, look at yourself. "Xixi and stay", but if you don't like it, you can leave in style.
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