Recently, the Internet celebrity anchor two donkey couple
It was exposed to be a copycat mobile phone with goods on the live broadcast, and rushed to the hot search.
"Internet celebrity anchors with goods" has caused widespread discussion.
Internet celebrity two donkeys and overturned?!
On May 23, digital blogger "Tech Shin" released a video. In the video, the blogger said that he purchased a "Duowei 12pro" mobile phone in the live broadcast room of the head anchor of the Kuaishou platform "Donkey Sister-in-law Pingrong", and entered the network access license information on the back of the mobile phone packaging through the relevant website of the Ministry of Industry and Information Technology, and the information queried was inconsistent with the purchased mobile phone. Blogger "Technology Xiaoxin" believes that he has purchased a "cottage" Duowei mobile phone.
On May 24, Wang Hai, a professional counterfeiter, reported that the two donkey couples sold their cottage Duowei mobile phones in real name, demanding a refund of one and three losses.
In the live broadcast room of the two donkeys, the couple said that the phone was absolutely genuine, and there were three cameras, 8g + 128g of memory.
But according to the video of xiaoxin technology, one of the three lenses of this mobile phone cannot be used directly, and the other directly is a fake lens, not even a lens, which is a "black hole". It looks very atmospheric, but it is actually a mobile phone with only one lens.
And the memory is also shrunk, only 4g + 64g.
After comparing models on the network, the blogger found that this Duowei 12pro, which is consistent with a mobile phone of a certain brand of mobile phone, should be a solution machine made by a foundry. The difference is that another brand is an orthodox paid product, which is priced at only 599 yuan.
Therefore, the second donkey and Pingrong took a mobile phone with a price of 599 yuan on the Internet, after posting the card, the price was 4999 yuan in the live broadcast room, and after various exaggerated plots, they helped the fans bargain to 899 yuan, in fact, in addition to the profits that the mobile phone can normally obtain, a mobile phone is sold 300 yuan more than the outside.
Some netizens calculated an account: the two donkey couple sold more than 10,000 such fake mobile phones that night, and in just a few hours of live broadcasting, the couple made at least a few million. Netizens have also accused the couple of really not caring about anything in order to make money.
The two donkey couple are the head anchors of Kuaishou. The number of fans of "Two Donkeys" is 43.714 million, and the wife "Donkey Sister-in-law Pingrong" has 24.975 million fans. It is not the first time that the couple has sold fake goods through live broadcasting, nor is it the first time they have "run into" Wang Hai.
In a previous live broadcast, the wife of the second donkey, Ping Rong, sold wine to claim anti-radiation effects, but in fact, there was no effect. Later, reported by netizens, the second donkey admitted in the live broadcast room that his wife exaggerated the publicity when selling alcohol, and shouted "Daddy" to Wang Hai to beg for forgiveness.
Internet celebrity anchor "selling goods rushed to the front, accidents hid last"
At present, the official response of Kuaishou said that there are quality problems with the mobile phone sold by the net red two donkey couples, the whole platform has been removed, and consumers will receive a full refund from the Kuaishou platform within 3 working days, and do not have to return the mobile phone.
Duowei mobile phone responded, "The mobile phone is the same as the mobile phone queried on the official website of the Ministry of Industry and Information Technology... The website is entered with the trial production pictures in the early research and development stage, and the appearance of the product update in the later stage will be somewhat changed. ”
The news that the Internet celebrity anchor was exposed to sell fake goods is not a new thing.
Last year, Simba was pushed to the forefront because of the sale of fake bird's nest incident, and was counterfeited by professional counterfeiter Wang Hai, for which Simba was fined and lost tens of millions of fans. Previously, Simba had vowed that he would never sell fakes.
Not long ago, a hanging ear fan that claimed to be supreme x guzi sold in Via's live broadcast room was questioned by netizens. Subsequently, Via and Guzi made a "refund no return" treatment for the fan.
Celebrity anchors such as Luo Yonghao and Li Shi have also been questioned about selling fake goods and copycat goods. At the end of last year, some consumers questioned whether the "Pierre Cardin" brand cardigan sold in the "Make a Friend" live broadcast room was a fake. In December last year, Luo Yonghao issued an announcement through the WeChat public account that some of the "Pierre Cardin" brand cardigans sold on November 28 were identified as non-wool products after inspection, and in this regard, Luo Yonghao's related companies promised to "triple the compensation for all consumers who purchase the product." ”
In live streaming with goods, how to define the responsibility of the anchor with goods?
Zhao Zhanzhang, a special researcher of the E-commerce Research Center, said that the product quality is not on the right board, and the anchor peddles "three noes" products and counterfeit and shoddy goods in the live broadcast room, all of which involve contract breaches, consumer fraud and other issues. "As an advertising spokesperson, the anchor should have used the endorsed product, and as an advertising publisher, he should review the authenticity and legality of the advertising content, otherwise he should bear joint and several liability for it."
On May 25, the Administrative Measures for Online Live Broadcasting Marketing (Trial Implementation) came into effect. This means that the chaos of anchors "selling goods rushing forward and hiding from the end" is expected to be further resolved.
If you run into a similar problem
Pay attention to the WeChat public account of the Shanghai Municipal Consumer Protection Commission
In the main menu bar click "I want to complain" ↓↓↓
Directly to the complaint page, after filling in the relevant information, the Shanghai Municipal Consumer Protection Commission will timely feedback the opinions to the relevant units, and urge the verification of the reply as soon as possible. The entire process is fast, transparent and visible in real time.