In 2010, Lei Jun made an important choice, he decided to make a mobile phone "born for fever".
In order to achieve this goal, Lei Jun ran all over the world to build a stable supply chain. Since the birth of Xiaomi mobile phones, the cottage machine has ushered in the countdown clock sound of life.
In less than 3 years, the market has rarely seen those cottage mobile phones, forcing the overall transformation of Huaqiang North.
However, just recently, many netizens reacted that those vanished copycat machines were revived in the live broadcast room, and they sold well.
Among them, one of the most fierce anchors is the Kuaishou anchor Donkey Pingrong, who has 24.79 million fans, and she is also the wife of the Kuaishou anchor Erdon (43.7 million fans). According to Feigua data, Donkey Sister-in-law Pingrong has sold mobile phones such as Duowei, Candy, Tianyu, ZTE, Coolpad, and Soai in the past 30 days, with sales of up to 470 million.
Unfortunately, these goods sold by Donkey Sister-in-law Pingrong may all be copycat machines!
1
Donkey sister-in-law Pingrong was faked
It is reasonable to say that consumers are not stupid, how can so many people buy cottage machines?
The reason is because they don't know that this is a copycat machine, they use those manufacturer brands that have disappeared as a disguise to sell mobile phones, coupled with brainwashing, so that many people accidentally place orders.
Recently, Donkey Sister-in-law Pingrong brought a mobile phone called Duowei 12 pro. Donkey sister-in-law Pingrong shouted in the live broadcast room that the original price of 4999 yuan of Duowei mobile phone, the current price fell by 3000 yuan. Is it already very impulsive after listening?
Don't worry, buy another 1,000 yuan in the live broadcast room, which is equivalent to a reduction of 4,000 yuan, and the current price is only 999 yuan.
Yes, you did not hear it wrong, the original price of 4999 yuan of mobile phones, the current price of as long as 999 yuan, just ask you whether you are moved?
If this you are not moved, donkey sister-in-law Pingrong can only come up with his own killer skills, he took out money to subsidize 100 yuan, the original price of 4999 yuan mobile phone, the current price of only 899 yuan.
Donkey sister-in-law Pingrong shouted in the live broadcast room: "Exclusive low price for the whole network."
Let's not say whether she has a copycat machine with goods, just by virtue of this sentence, she has already violated the advertising law. The penalty standard is more than 200,000 yuan and less than 1 million yuan.
Now let's talk about the problem of copycat machines, recently a blogger called Science and Technology Xiaoxin exposed the fact that Donkey Sister-in-law Pingrong sold cottage machines.
When The technology Xiaoxin inquired about the network access license on the mobile phone, the mobile phone model filed online was far from the Duowei mobile phone sold. This means that the mobile phone sold by Donkey Sister-in-law Pingrong in the live broadcast room is a three-no-product.
In addition to not having a network access permit, this phone has two obvious fakes. The first is the camera problem, which has three rear cameras on the surface, but in fact only one can be used; the second is the memory problem, which is written on the phone is 8g+128g, but it may actually be 4g+64g. Because after the phone downloaded a photo of the size of 1g, the memory directly occupied 2.4g, which indicates that the code of the memory has been modified.
For this situation, Wang Hai, a professional counterfeiter, said that consumers can apply for a refund of one and three losses.
2
It's time for the quick hand to act
It should be known that this is not the first time that the two donkey couples have sold fakes, and once the donkey sister-in-law Pingrong exaggerated when selling matsutake mushrooms that this is the only plant that can survive after the atomic bomb explosion, because it is the most radiation-proof.
At that time, there were many netizens @ Wang Hai, asking Wang Hai to give the two donkey couples a counterfeit. What they didn't expect was that the two donkey couples admitted it first, and directly called Wang Hai's father in the live broadcast room, begging him to let himself go. In the end, Wang Hai did not pursue it, and it seemed that calling his father really worked.
Maybe the two donkey couple felt that only Wang Hai could cure him, and as long as Wang Hai did not pursue him, he could continue to do whatever he wanted. This time, the two donkey couple miscalculated, and since Wang Hai did not come forward, naturally others came forward.
With the fermentation of this incident, Kuaishou responded on May 26: the mobile phone sold by Donkey Sister-in-law Pingrong did have quality problems, and refunds have been implemented without return.
Kuaishou's response seems to have solved the problem for consumers, but it has not calmed the anger in consumers' hearts.
On the evening of May 25, the brand marketing officer directly posted a bombardment of Kuaishou, with the title of "Kuaishou", you are committing a crime! 》。
The article pointed out that the number of fans of the two donkey couples is nearly 70 million, of which Kuaishou must have given a lot of traffic tilt. The donkey couple often posted some vulgar content on Kuaishou, the most recent of which occurred in January this year, because donkey sister-in-law Pingrong posted a provocative video. The penalty given by Kuaishou is only three days of account suspension. Nowadays, Donkey Sister-in-law Pingrong sells a huge amount of fake goods, and the platform party only fined three cups of wine without any severe measures, which is a conniving crime.
To this day, Kuaishou has not come up with an effective solution to the problem of fakes, from Simba to the two donkey couples. If Kuaishou does not strike hard, the platform will fall into a greater crisis.
It is worth noting that since the high point of listing, Kuaishou's stock price has fallen by more than 50% in the past three months, and its market value has evaporated by more than HK$850 billion.
Shouldn't Kuaishou think about why this is the case?
Use media thinking to cover the whole network, so that product sales come to visit!
In the future, all commercial competition will focus on media communication. A company or a boss, if there is a shortage of media thinking, is doomed to lose early.
Remember: without communication, there is no recognition; without awareness, there is no reputation; without reputation, how to be popular!