36Kr Exclusive | Tencent's "veteran" Zhao Qiang joined Baidu and is responsible for the mobile ecological sales system

According to 36Kr's exclusive information, recently, Baidu Company meg (mobile ecological business group) introduced a new senior executive Zhao Qiang (apple), fully responsible for the sales system, including sales operation management department, key customer sales department, channel sales development department, direct sales system, direct reporting to Baidu Group executive vice president, meg business leader Shen Ji.

Zhao Qiang worked at Tencent from 2003 to 2018, successively serving as the iVR Project Director of the Wireless Product Department, the General Manager of the Regional Portal Department and the General Manager of the Regional Development Department, etc. He has successfully created Tencent's advertising products Zhihui Push and Zhihuitong, and led the launch of the regional brand advertising product Tencent Huiying.

In 2019, Zhao Qiang joined Qutoutiao as a cMO, responsible for the company's development strategy, market strategy and commercial sales operations, helping the company's operating income, user daily active and other key business indicators to grow significantly.

According to public information, Zhao Qiang has rich experience in commercial products, operations, sales and channel management of product efficiency advertising, and Zhao Qiang's entry this time may bring more comprehensive positive promotion results to the overall work of Baidu's mobile ecological sales system.

In the past year, Baidu has been fierce in talent introduction and team building, and it is closely linked with business development.

In May this year, Baidu announced that it would take out tens of billions of traffic to further develop its live broadcast business, and only a month later, Huya founder Gu Feng joined Baidu. Shortly thereafter, Song Jian, the former head of watermelon, also joined Baidu as the general manager of Good Looking Video.

Not long ago, Wang Fengyang, who has many years of practical experience in Internet business marketing and has served as an executive of Dolmun and Blue Label Media, joined Baidu, responsible for commercial products, commercial research and development, alliances and other related work of mobile ecological business groups.

Baidu's comprehensive attack on talent construction has initially formed a systematic rapid operation mode. With the continuous and rapid addition of more external talents such as Zhao Qiang, the outside world has also generated more expectations for Baidu's new playing style and new achievements in the mobile ecosystem.

(I am Su Jianxun, senior author of 36Kr, concerned about the strategy of large companies, corporate services and consumption upgrades, welcome to communicate with me, my WeChat is jonas_suu, add please note the company, position, name.) ）