On November 8, 2011, Tencent veteran Zhao Qiang jumped ship again!
One
Zhao Qiang, English name Apple, worked as a programmer in Datang Telecom for 3 years after graduating from university, joined Tencent in 2003, worked for Tencent for 15 years, and was responsible for wireless value-added business, Tencent local station operation, Internet advertising and other businesses. Someone familiar with him commented on him: "People are very smart, they belong to those who can fight." ”
Zhao Qiang is indeed very good at advertising, Tencent's integrated advertising products Zhihui Tui and Zhihuitong are created by him, and the regional brand advertising products Tencent Huiying are also launched by him. In layman's terms, the various annoying forms of advertising that everyone sees on Tencent news clients, Tencent Video and other Tencent platforms every day are related to him.
Zhao Qiang is relatively low-key, and during his tenure at Tencent, he made few appearances. His most recent appearance was in May 2017, when he attended the Tencent Zhihui National Marketing Summit in Shandong as the General Manager of Tencent's Regional Development Department. His performance in the conference was not as wonderful as that of several subordinates, and he spoke for half a day, all the people of the earth knew the news: "The development of science and technology has promoted the transformation of media forms while promoting the evolution of traditional content to digitalization, and even completely subverted the habits of users to accept information." ”
Probably in a high position, so he is more introverted, or he wants to leave more performance opportunities to subordinates. In fact, a year ago, in May 2016, his speech at the second big data industry summit in China was more exciting.
At that time, he was the deputy general manager of Tencent's online media business group, just like Biden during Obama's presidency, just a deputy position. At that meeting, he talked about the power and horror of big data, he said: "Through the diversified data analysis of user portraits, we can clearly describe each user, such as the user's habits of browsing news content, areas of concern, identity characteristics and so on." In other words, we have no privacy in the face of big data on the Internet.
Two
In 2018, a number of executives of Internet companies left, such as Baidu's former coo Lu Qi, Kuaishou's original cco Zeng Guangming, Tencent executive Jonathan Lai, who had invested in the game "Fortnite", etc., and Zhao Qiang left in the same year. After he left Tencent, he began to appear in the public eye as a "Tencent veteran".
In November 2018, a message "Tencent's "veteran" Zhao Qiang joined Youzan to be responsible for advertising business" appeared in the information column of major technology websites, announcing that Zhao Qiang joined Youzan and served as the general head of advertising. He said at the gratitude meeting for the sixth anniversary of Youzan, "Youzan will become the best e-commerce advertising service provider in the world, because we know your consumers better." However, Youzan did not become the best e-commerce advertising service provider in the world, and he did not work long in Youzan.
On August 5, 2019, Zhao Qiang was interviewed by the media as the person in charge of Youzan Advertising, answering the changes brought about by WeChat after opening the circle of friends to e-commerce. For Youzan, a change is happening.
A month later, Zhao Qiang jumped to Qutoutiao as the chief marketing officer of CMO, responsible for the direction of commercial sales operations. Previously, there was no cmo in Qutoutiao, and this position can be said to be completely "tailor-made" for Zhao Qiang.
At that time, the momentum of Qutoutiao was fierce, and with the model of watching news to make money, it attracted hundreds of millions of installed users, with an average daily active user of 45.7 million and 138 million monthly active users.
Shortly after Zhao Qiang took office, he delivered a wonderful sharing entitled "Downward Marketing, Upward Power" at the second annual meeting of the 8th China Digital Marketing Development Conference and the Second Council of Caac-dmc in 2019, and his speech analyzed the various sinking modes of Qutoutiao to the top, and it can be seen that he really wants to do a big job in Qutoutiao.
In August 2020, at the "Born to the New" Emerging Market Forum co-sponsored by Qutoutiao and the 2020 Tiger Howling Ceremony, Zhao Qiang, as Qutoutiao's cmo, delivered a speech with the theme of "Marketing Changes and Trends in Emerging Markets", saying that "enterprises must actively create and nourish the market, excellent enterprises meet demand, and outstanding enterprises create the market" with a loud voice and full of atmosphere.
At that time, people in the audience may not have imagined that this passionate Fun Toutiao cmo will soon leave The Fun Toutiao.
Three
On September 24, 2020, it was reported that Shi Youcai, special adviser of Baidu's mobile ecological business group, was taken away on suspicion of illegal gambling advertising business. Afterwards, Baidu's official response was "no comment", in fact, for Shi Youcai's accident, Baidu's management was very uncomfortable.
Shi Youcai is not the "Seven Musketeers" who founded Baidu, but he joined Baidu earlier than Xiang Hailong, and he has made a lot of hard work in Baidu marketing, helping Baidu's sales to grow by more than 100% for many years, even if the Asian financial crisis in 2008 is still 100% sales growth. He left Baidu in 2011 and founded Tianshan Capital with some of Baidu's departing executives. Since then, Baidu's sales have not been as good as before, and there was even a first quarterly loss in 2019.
After the quarterly report of the loss came out, Xiang Hailong left, baidu said that his departure was due to personal reasons, but everyone knows what is going on. Shen Ji was ordered to take full responsibility for the Baidu mobile ecology business group after the "reform". Thinking about it, he decided to ask Shi Youcai to return to Baidu.
Back to Baidu, Shi Youcai's position is "special consultant", which is very rare in many Internet companies, which is actually equivalent to vice president. After Shi Youcai returned, he was responsible for the entire direct sales, and it can be said that he acted as a "firefighter" after Baidu's loss. However, the fire was not saved, but he carried himself into it.
After Shi Youcai's accident, Baidu began to look for new marketing cadres everywhere, and finally locked on Zhao Qiang. On November 8, 2020, the news that Tencent veteran Zhao Qiang joined Baidu was posted on major information websites, and many sources confirmed that he had jumped ship after a year of insisting on working in Qutoutiao.
Four
Zhao Qiang has been in Tencent for 15 years, starting from the MMS receiving and sending system and the data bi system of mobile QQ, he has worked diligently and achieved good results, especially in terms of quality advertising practice and channel management, he can be described as an experienced god.
Tencent also recognizes Zhao Qiang's ability, so he has risen all the way in Tencent, successively serving as the director of the iVR project of the wireless product department, the general manager of the northeast branch, the deputy general manager of the wireless media product department, the deputy general manager of the regional portal department and the general manager of the regional development department. However, after leaving Tencent, he was not so smooth, jumping to a company every year.
Remembering the TV series "Qiao Family Compound" ni Dahong played by Sun Maocai, originally a poor student who was discouraged, due to chance and coincidence with qiao family second young master Qiao Zhiyong, quickly became the "owner's right hand", he began to collude with competitors and do all kinds of things against morality. Qiao Zhiyong was furious and drove him out of Qiao's house.
After Sun Maocai left the Qiao family, he wanted to jump to Qiao Zhiyong's rival DaShengchang, and he confidently told Dashengchang Cui treasurer, "The Qiao family business is done by me, and I can also help you Dashengchang to make the business bigger." Cui Listened and sneered, "Sun Maocai, you are mistaken, it is the Qiao family business that has made you, not you who have achieved the Qiao family business!" ”
Once, Zhao Qiang helped Tencent achieve the great cause of advertising, now how long can he stay in Baidu? Can it help Baidu make its business bigger?
See!
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