From the sudden epidemic at the beginning of the year to the leading housing enterprises at the end of the year to complete the annual task ahead of schedule, in 2020, the real estate industry has entered a broader and more complex battlefield for various reasons, which is the key year for real estate to enter the "new cycle".
On December 17th, the 18th Model China Cover - West China Real Estate Top 50 Urban Development Forum organized by Cover News and West China Metropolis Daily will hold a cloud conference. At the time when the real estate market year-end examination has entered the countdown, we pressed the pause button, reviewed 2020 at the same time, and jointly looked forward to the development of the "potential" of 2021 city with the industry bigwigs.
Looking back at the urban development of Chengdu, there is a real estate brand that has the most special feelings for the city, that is, Blu-ray Real Estate, which has taken root from Chengdu. This year coincides with the 30th anniversary of Blu-ray, how does such a head housing enterprise that resonates with the same frequency of development in the same city view the development of the city's "potential"? Mr. Huang Xin, President of Blu-ray Development Sichuan Region, was interviewed by the cover reporter and talked about the "potential" of the new city in his eyes.
The brand is broader
New cycle and new development, brand expansion is very important
Huang Xin believes that the brand should expand outward, and the purchase restriction means that the customer's choice will be more accurate and the requirements for the product will be higher. At this level, the brand of the enterprise is more important, the mature brand operation, will be from the city operators, life service integrators and other trends to operate, the development space of brand real estate and the development space of real estate enterprises that have not formed a brand are not the same. A real estate enterprise that has not formed a brand, the future road is narrower and narrower, and the market's loyalty to the brand will become higher and higher.
In order to further comply with the development strategy of the 8 major urban agglomerations in the national planning, Blu-ray Group put forward the "1+3+n" urban development strategy, with Chengdu as the core base camp, and deeply cultivate the surrounding cities. Through diversified development methods such as mergers and acquisitions, cooperative development, industrial land acquisition, bidding, auction and listing, etc., we will further obtain richer land resources.
Up to now, Blu-ray Group has successfully entered 12 major regions in China, more than 60 hot cities, and developed more than 400 projects, becoming a large real estate enterprise with more than one million owners.
Products and marketing are more precise
Driven by the general trend, the region and products should be "closed" inward.
In today's increasingly strong market competition, buyers have higher requirements for residential products. "Next year, Blu-ray will also upgrade the six major product lines, from the Yongjin in previous years, to the first future series in Chengdu this year, and then to the upcoming black diamond series, our products and urban development are running to the same height, and the comprehensive transformation to high-end improvement is our top priority." Huang Xin introduced.
In the future, the online connection between Blu-ray and consumers will be closer, and at the same time, it will be able to provide consumers with more personalized, high-quality and accurate high-quality products and services through in-depth research on consumer data.
Huang Xin believes that in such a market environment, for marketing is a "road to fame", the future of real estate marketing innovation puts forward certain requirements, Internet marketing, experiential marketing and participatory marketing, etc., the future of real estate marketing should pay more and more attention to soft marketing. Huang Xin said that Blu-ray can cross borders with many brands, bringing customers more affordable benefits, from living to lifestyle.
The 30th anniversary is timeless
Bold innovation is combined with the "potential" of the city
Huang Xin said that this year is a very important year for Blue Light. Blu-ray has ranked among the top 100 housing enterprises for 13 consecutive years, and has ranked among the top 10 growth enterprises in the top 100 housing enterprises, and won the 4th place. At the same time, Blu-ray Group has also ushered in the thirtieth year of its own development, thirty years of opportunity, the moment may be a good opportunity to "review", to make up for shortcomings, improve capacity, opportunities and challenges coexist, is to seek a deterministic solution in the changing situation.
In the future, Blu-ray will have more attention to smart communities, online trends, health management, etc., perhaps you can consider the combination of offline scenarios and online data, the acceleration of online trends, whether active or passive, industry evolution into the fast lane, improve service quality and comprehensive management, more new changes in the future, more new trends into the integration, in the face of current challenges, go with the trend, I believe that Blu-ray can do better in the next thirty years.
Cover news reporter Cao Mingxuan visual design Yao Haitao
For more related articles, please click on the image to enter the feature
<b>[If you have a news thread, please report to us, once adopted, there is a fee reward.] WeChat feed follows: ihxdsb, report qq: 3386405712].</b>