On October 26th, the white paper launch of the "2021 China Oral Week Anti-Aging Trend Research Report" jointly initiated by Fillmed Fiomann and the women's magazine "Elle World Fashion Garden" was held in Beijing.
The conference is committed to insight into the beauty needs of women in the new consumption era, grasp the pain points, and help create special medical beauty projects that meet the needs of the Chinese market. Mr. Huang Kan, founder, chairman and CEO of Fuai Medical, was specially invited to attend and deliver a wonderful speech. Diversified content and innovative forms allow the light of thinking to spread into a torch, illuminating the current era at the same time, and bringing inspiration to more medical beauty!
The heart of loving beauty is shared by everyone, and the anti-aging of the whole people is unstoppable. How to delay aging is the proposition that people are most concerned about. With the continuous improvement of people's living standards and the increasing demand for delaying aging, consumers pay more and more attention to oral perimeter, and the customization of medical beauty projects and the minimally invasive treatment of medical aesthetic treatment are the general trend of oral anti-aging.
For medical beauty enterprises, in addition to continuously developing and improving products, they should also spread the correct anti-aging concept and strengthen the scientific guidance for consumers.
At the press conference, Mr. Huang Kan shared with you on the changing demand for beauty and the innovative operation of medical beauty institutions.
Mr. Huang Kan, founder, chairman and CEO of Fuai Medical
In 2009, twelve years ago, Mr. Huang Kan innovatively proposed the concept of light medical beauty. At that time, Allergan Group officially entered the Chinese market, he was the first director of allergan's medical aesthetic department, the first challenge and success he faced was to introduce botox to the Chinese market, under his leadership, successfully opened the Chinese market for this new product. He is very proud to have witnessed the booming development of this industry in the past twelve years, especially in the light medical aesthetic sector.
In his speech, Mr. Huang Kan mainly talked about the tremendous changes in our consumer groups and media forms in the past ten years, and in the case of such a diversified media carrier today, when we make changes to the medical beauty marketing model, every institution is thinking about how to highlight the difference. Some start from the details of the service, some from the doctor's core technology, some from the brand power, these are all differentiation.
However, before doing core technology differentiation, we must first know what the differences in customer needs are. For example, to paint a portrait of a person, first of all, there must be a canvas, in every communication with the customer to add a stroke, first brush to depict the details, and then coloring, gradually this user portrait and label will become clearer and more perfect.
CRM carries this main function, internally can query point rewards, consumption records, consulting records and other information, external such as identifying two-dimensional code, its consumption channels are marked, which is an efficient way.
In the past three years, Mr. Huang Kan has focused on the same thing, that is, the digital construction of the system.
Speaking of this, Mr. Huang Kan sighed that when he founded the Flying Tiger Program in Allergan before, everyone could only manually record sales figures, customer information, messages, etc., and even had a colleague in Fuai, because the headset communicated for too long and deaf in one ear. This made him more determined to develop and use the medical guidance power system, and the service system was completely paperless.
Through the construction of the digital system, in the doctor's link, he can clearly know who the next guest to come to the consultation, the guest's previous consultation records, face value planning at a glance; in the on-site control link, the store manager can clearly know when the guests start consultation, when to face the consultation, how long the treatment time, etc., for the subsequent review optimization to provide great help and convenience; when there is a consultant to leave, the system has detailed information about the guests, and there is no need to worry about the loss of guests.
Mr. Huang Kan said that medical beauty is not a simple medical service, it is a kind of lifestyle. The development of medical aesthetic institutions, digitalization must be a point of continuous differentiation and competition, how to make their own brand, so that the target customer base adapts to rely on us, is the future we should continue to think deeply about the center. In the next few decades, we will all do the same thing, that is, the digitization of consumption scenarios and the internetization of digitalization.
He also hopes that the shared light medical beauty chain institution management of several very important pain points can be helpful to everyone, enlightened, and wish all colleagues, the next twelve years more brilliant!
On October 27th, the second day of the conference, the fillmed doctor certification training meeting was held at The Shanghai Fuai Medical Headquarters. At the conference, 12 doctors of Fuai Medical received the official Art Filling Elite Injection Physician Certificate from Fillmed.
The conference launched the art filler for injection of crosslinked sodium hyaluronate gel produced by fillmed, which adopts tri-hyal innovation technology to naturally wind long chain, ultra-long chain, non-crosslinked hyaluronic acid, and the triple dynamic ratio of three kinds of hyaluronic acid for injection from the middle layer to the deep layer of facial dermal tissue to correct moderate to severe nasolabial fold wrinkles and give the three major contouring potentials of [plastic force, filling force and smoothing force].
Fillmed specially invited Hong Kaizhi, vice dean of medical treatment of Fuai Medical and leader of optoelectronic therapy discipline of aesthetic dermatology, and Dean Luo Qian, vice dean of medical treatment of Fuai Medical and leader of injection micro-finishing discipline, as training instructors. Dean Hong Kaizhi gave a lecture and shared the treatment plan of art filler, and Dean Luo Qian shared the treatment plan of Smile on Oral Week.
In the afternoon, Dean Hong Kaizhi gave an injection demonstration, from preoperative evaluation, frontal line drawing, intraoperative operation techniques, injection level, how to avoid complications and other steps were patiently guided, and the professionalism presented was unanimously recognized by the students.
Subsequently, the doctors practiced in groups, and President Hong continued to patiently guide them one by one. "1 to 1" and "hand-in-hand" practical teaching is the most rewarding part for the students.
phiskin always focuses on the professional training of doctors and awakens beauty with strength!
In the future, phiskin Fuai Medical will continue to explore and develop, continuously improve cutting-edge technology, introduce better new products, provide more solutions, and strive to become an influential medical aesthetic brand in the Asia-Pacific region.