On December 28, Coca-Cola (China) Investment Co., Ltd. added trademark information such as "ke niu" and "keniule", which is internationally classified as food, and the trademark status is "trademark application".
Just over a month ago, Mengniu and Coca-Cola established the company "Cocoa" and registered Chinese version of trademarks such as "Coco". Yili also did not want to show weakness to set up the "YizhiNiu" company and registered the relevant trademarks.
How wild is the naming routine of this year's food companies?
For the cooperation between Mengniu and Yili, some netizens joked that with Sprite, it can be named "Keniubi".
Netizens also suggested that the project cooperated by Mengniu and Alibaba can be called "Cow Daddy", and the project cooperated with JD.com can be called "Cow Shock". As for the newly acquired Miaoke Lando, the cooperation project can be called "many cattle".
Mengniu Dairy also said in its promotional release that it will expand more possibilities.
Shortly after the establishment of the "Ke Niu" company, Mengniu Company applied for the registration of a number of trademarks including "Ke Niu", "Le Meng" and "Niu Duo", and the international classification included convenience foods, beer and beverages.
It is worth mentioning that the whole cold chain intelligent freezer cooperated by Mengniu and Alibaba is called "Tianxian Match".
Founded on July 19, 2018, Tianxian Match Company's business scope includes food sales, alcohol and so on. Provide fresh milk to consumers through the mode of online milk ordering and offline intelligent freezer milk collection. That is, the traditional milk box has been modified.
Mengniu's rival Yili is also wild enough in terms of name.
After Mengniu and Coca-Cola established "Keniu" 2 days later, Yili Industrial Group did not want to show weakness and established "Inner Mongolia Yizhi Cattle Animal Husbandry Co., Ltd.", as to whether it is the harmonic sound of "has been a cow" or "a cow" is unknown.
According to the professional version of Tianyancha, Yan Zhijun, the legal representative and executive director of Yizhiniu Company, is also the legal person and executive director of Antu Yili Changbaishan Natural Mineral Beverage Co., Ltd. The business scope of Ichi Beef includes the acquisition, processing and sales of meat and by-products.
Not only dairy companies, but also Yuanqi Forest, which has been on fire in recent years, also established "Lao Meng (Beijing) Beverage Co., Ltd." on November 9.
Due to the huge contrast between the "old fierce" and the Yuanqi Forest that has always walked in a small and fresh style, it has aroused heated discussion among netizens. Some netizens also quipped, "The name consultant is not Shen Teng", "how to read the feeling of 'old cute'", "Northeast Nagada".
Mengniu: I'm a cow; Yili: I've always been a cow; Yuanqi Forest: I'm old and fierce.
Who's next?
Produced by Zaker News
Text / Huang Jiamin