On November 1st, Xu Haoyu, President of Greater China Aifei and Senior Vice President of Global Aifei, led a delegation to Beijing China Open Sports Promotion Co., Ltd. (hereinafter referred to as "China Net") and was warmly received by Li Xiaobin, Secretary of the Party Branch and President of China Net, and Zhang Junhui, Executive President of China Net and Director of China Net. The two sides conducted in-depth dialogues and exchanges on topics such as the brand marketing concept of China Net in the post-epidemic era, the innovative model of sports marketing and the future development direction.
Focus on sports marketing and jointly explore innovative cooperation in the post-epidemic era
Founded in 2004, the China Open is held regularly in Beijing once a year, and is an international comprehensive tennis tournament with the most complete setting, the largest number of participating players and the highest total prize amount in Asia.
Based on the observation and thinking on the current situation of the development of the global marketing industry, Xu Haoyu, president of Effie in Greater China and senior vice president of Global Effie, said: Sports marketing is a strategic behavior of heavy assets and large investment for brands, and can form world-class communication. Chinese brands have huge opportunities in sports marketing, sports marketing is a major trend in brand communication in the post-epidemic era, and Aifei in Greater China has also been looking for top domestic sports IP to help Chinese brands grow. As the only international tennis tournament named after "China", the China Open Tennis Tournament is a top IP worth exporting to the world, hoping that Greater China Aifei and China Net will jointly empower China's brand value, open up corporate horizons, and let the international marketing community know more about China.
Xu Haoyu also pointed out: "The Effie Award commends the case works and practitioners of global effective marketing through 55 countries and regions, so that they can gain greater exposure in their industries, take advantage of the Internet + to broaden brand promotion channels, and effectively enhance the brand's industry reputation." At this year's Effie International Forum, a special sports marketing theme section was set up to focus on the innovative development of sports marketing in the post-epidemic era, and invited China Net to participate in the on-site sharing of sports marketing practice experience and experience. ”
Zhang Junhui, EXECUTIVE PRESIDENT OF China Net and Director of China Net Events, fully affirmed Effie's professionalism as the world's largest effective marketing award and its achievements and status in the field of marketing, saying that Effie in Greater China is an international window for more people to understand the spirit of sportsmanship from the marketing dimension.
Li Xiaobin, secretary of the party branch and president of China Net, said that from its birth to the present, China Net has attached great importance to the value creation of partners and related stakeholders, and the influence of the event has been continuously improved. How to let the Chinese network IP reach more people, output the voice of Beijing, how to open the traffic gap to prosper the sports industry, Greater China Aifei has more professional experience in the field of sports marketing, can communicate and cooperate in depth.
Visit Diamond Stadium and experience the '1+n+x' new layout
In addition to the conference and discussion, led by Zhang Junhui, EXECUTIVE PRESIDENT of China Net Company and Director of China Net, the Effie team from Greater China visited the renovated and upgraded Diamond Stadium and went to the 7th floor of Diamond Stadium to overlook the National Tennis Center Park under construction. After the completion of the supporting service complex under construction in the future, the competition period will focus on solving the dining and needs of players, sponsors and spectators, and will be used daily as the core commercial supporting service facilities and commercial exhibition space of the park.
In this regard, Zhang Junhui introduced: "We will rely on the Chinese Tennis events and industry resources, driven by scientific and technological innovation, strengthen the diversified cooperation between members and communities, data content development, continuously improve the research and development capabilities of tennis events and derivative industry products, continuously enrich the ecological content of tennis culture, do fine services, do deep crowds, do beautiful parks, and strengthen events, and gradually form a '1+n+x' industrial development pattern with distinctive tennis characteristics." '1' is the core of the China Open Tennis Championship, to enhance the perfect experience as the path to create the most valuable and influential tennis event; 'n' refers to the vertical deepening of the Chinese tennis brand, we will actively layout the tennis tournament extension industry, the establishment of teenagers, women's groups, family communities and other multi-level sub-brand product matrix; 'x' is the boundary-breaking symbiosis between tennis and the park, to provide perfect service as the standard, to create a tennis characteristic, fascinating sports culture theme park. ”
Finally, Xu Haoyu, President of Greater China Effie and Senior Vice President of Global Effie, and Zhang Junhui, Executive President of China Net corporation and director of China Net Events, exchanged gifts at the newly upgraded Diamond Stadium, and both sides unanimously expressed their confidence in the IP and brand sports marketing trends of China Net, and looked forward to a deeper and more exemplary cooperation in the future.