"design365 Design Calendar" is a new section launched by Design Fetish, introducing a good design every day to help you discover good designs and inspire you. Today is issue 112.
There's a theory that you can tell if a product is successful by how many people have copied ideas.
Seven years ago, memobottle came out, and soon there were a lot of copycat products on the market.
The design idea behind it is simple. Since bags and backpacks are designed to hold tablets, folders, laptops and tablets... So why should the water bottle be cylindrical?
Memobottle is a pioneer in flat rectangular bottle design. By matching the shape of the bottle to the international standard paper size (a4, a5, a6), the designers at memobottle have created a water bottle that fits perfectly into your bag. This portable bottled water design was an immediate success, helping countless people to reduce their reliance on disposable water bottles...
Now, they're back with a whole new design. The new design offers a new interpretation of its iconic silhouette, this time replacing the original plastic structure with a sturdy and smooth stainless steel structure. Using the same flat format, stainless steel memory bottles are not only convenient and reusable, they are also beautiful and unique, and more cleverly, more difficult to copy or plagiarize than plastic bottles.
The new memobottle covers 4 sizes. A5 model, 33 oz about 1.1 liters, ideal for backpacks and larger bags. A6, a 16-ounce bottle of about 500 ml, can comfortably fit into hand pockets, suspender bags, and even back pockets. A7 is 8 ounces of about 250 ml. There's also the "slim", a 20-ounce about 600ml, with an elongated shape that makes it fit perfectly into a traditional bottle pocket and is also easy to pull out of a tall bag.
The design of this bottle is minimalist, available in both black and white, with the memobottle logo etched on one corner, and the other corner near the neck of the bottle, printed with the size of the bottle, and the font is hollowed out. They are made of high-quality food grade 304 stainless steel, which is stain resistant and durable. The surface is layered by a luxurious layer of satin powder coating that feels excellent to the touch and is naturally resistant to scratches and abrasion.
One could argue that cleaning a rectangular bottle must be cumbersome, but Memobottle comes with a set of cleaning pills, developed in collaboration with sustainable brand Single Use Ain't Sexy. Just throw one piece every month and the bottle will clean automatically. Sounds pretty good, right?
At present, the price of this stainless steel notepad ranges from the smallest A7 wide $37 (about 236 yuan) to the largest A5 model 49 US dollars (about 313 yuan), and the price of the matching cleaning tablets is 12 US dollars (about 76 yuan) / 6 tablets. They are shipped worldwide and come with an international warranty of two years.
What do you think? Are you impressed?