Wes Anderson shot an ad for Prada's "Candy" series of perfumes in 2013.
Wes Anderson has countless fans as a ghost master in the film industry, and the recent Christmas promo film for H&M has made everyone look at H&M differently. In his very personal style of the film, from the scenes, shots, to the costumes, props, Anderson personally participated in the design, whether the whole or part is beautiful to the extreme.
Wesley Wales anderson, American director.
Anderson's unique color matching method, slightly wooden cold humor, and deliberately hidden emotional expression constitute his original film style. The Grand Budapest Hotel in 2014 peaked the exposure of his films. As early as 2009, "The Great Fox Daddy" had already made him a big hit, and then Anderson crossed the fashion circle to shoot the advertising film "Prada: Candy" for Prada.
In addition, Anderson's early works "Kingdom of the Rising Moon", "Crossing Darjeeling", "Knight Hotel" and so on have all been re-worshipped by the design industry, the fashion industry, and the film industry. Fashion big names looked for him to shoot advertisements, the Milan Foundation asked him to design bars, and there was no lack of investment in filmmaking, which was beyond people's reach. Where did this multi-psychic film master come from with so much magic?
The color is spotlessly clean
Anderson's films have so much to analyze — symmetrical compositions, bright color palettes, warm and quirky stories full of personal feelings, etc., but the most intuitive and fascinating is the large-scale bold use of color. He used every color to the extreme, pink to the "Grand Budapest Hotel" of the last century, orange to the glowing "The Great Fox Daddy", green curry flavor of "Crossing Darjeeling", blue to the soul of "Life in the Water".
The Grand Budapest Hotel, 2014
The Great Fox Daddy, 2009
Crossing Darjeeling, 2007
Life in the Water, 2004
While maintaining his original style, Anderson tried to make every film break through, so he often distinguished by tone. Although the tone of each film has its own advantages, it is not difficult to find that when expressing similar emotions and atmospheres, Anderson's color is still traceable and just right.
Depressed blue
Anxious red
Anderson's colors are emotional. In the H&M Christmas promo, Anderson designed the H&M train to be powder blue, rendering the depressed atmosphere of the train's delay, but not as dark and gloomy as the blue of the hidden mystery "The Grand Budapest Hotel" shrouded in the middle of the night, laying the groundwork for the warm and cheerful train Christmas party afterwards. Just like the red that appears in "The Grand Budapest Hotel" and "The Great Fox Daddy", according to different plots and different character moods, the shades of red, light and shade are also different, but the basic mood is similar.
Powder of romantic bliss
Pretending to be ripe oranges
Anderson's color is age-specific. "Life in the Water" and "The Grand Budapest Hotel" are both in pink, and "Life in the Water" is about the adventures of adults, with romantic feelings, unlike the fans of the romantic love stories of young people in "The Grand Budapest Hotel". The inadvertent orange color in "Youth" and "The Genius Family" also carries a similar hint.
The yellow of wits and courage
Lonely and desolate ash
Anderson's color is hidden. The yellow sofa in "Life in the Water" is not only visually eye-catching, but also implies the truth of the story layer by layer, just like the bright yellow that accompanies the rescue operation in "The Great Fox Daddy", which contains a certain wisdom and wisdom. For example, in "The Great Fox Daddy" and "The Grand Budapest Hotel", the gray that accompanies the negative image, Anderson uses the color rendering of the blockbuster to show the unknown loneliness of the minority in the gray area of the conventional society, which contrasts strongly with the warm tones in the whole film, but makes the audience feel pity.
Go far away, suitcase and train match
Anderson's films, though fast-paced to the point of being almost neurotic, aren't in a hurry, hate airplanes, and love to travel by train. People with simple hearts always yearn to travel and go far.
In "Crossing Darjeeling", the three brothers' spiritual journey through India is intended to lay down their baggage and find their hearts. To make sure the suitcase matches the style of the vintage tin train, Anderson collaborated with lv to design 11 pieces. The 11 suitcases that belonged to Dad were like the shackles of the patriarchal power that the three brothers had never escaped, and they traveled with suitcases, trying to get rid of the confinement and find themselves, but they were full of selfish and childish jokes. The vivid animal pattern on the suitcase makes it deeply oriental, lv did not sell this suitcase, so it is the only one in the world.
The suitcases in The Grand Budapest Hotel are meant to reflect the aristocratic characteristics of the 1930s who were keen to travel, and the suitcases can be accompanied by costumes. Anderson worked with Prada to design 21 suitcases of different sizes, each tailored to the requirements of the era, with not only internal drawers, but also compartments that could be pulled out. The heroine maidame d. is an oak-colored distressed treatment suitcase, and there is also the heroine's initials specially drawn by artist Mike Casal "mdm. c.v.d.u.t”。 On set, Prada sent bodyguards to protect the boxes.
Make the most fashionable movies and wear the most fendi fur
Probably Anderson's film works that live up to expectations are so beautiful that people can't blink every time, so that fashion big names with a keen sense of smell have also extended an olive branch to him.
In 2001, Fendi collaborated with Anderson on the brown-yellow fur that Gwyneth Paltrow wore in Genius from childhood to youth.
In 2013, Fendi collaborated with Anderson for the second time, mainly designing fur for the movie "The Grand Budapest Hotel". Fendi also teamed up with designer Milena Canonero to design all the costumes in the show, and the film won the 87th Academy Award for Best Costume Design.
You think of anything you can't imagine that he did
Anderson's requirements for the beauty of the film are almost harsh, and even the unwarranted books that appear in the film, he has made a beautiful book cover design, so that the audience can't help but want to read.
Anderson even animated six fictional books in Moonrise Kingdom.
In addition, Anderson's refinement is reflected in all aspects of the appearance of words.
Swiss Army knife exclusive to Anderson films.
He has done meticulous content editing for the newspapers in the film.
He was meticulous in even the design of a piece of paper
If you go to the Anderson movie for a drink
It's not enough to cross the fashion world, even Design Bar Anderson can. Bar luce is like Milan in the 50s, as if adding milk balls still bitter hot coffee with a creamy cupcake flavor, sweet and dreamy, like the aesthetic continuation of "The Grand Budapest Hotel".
When Anderson, who had the ability to create sets for new worlds out of thin air, met the Prada Foundation, bar luce, who was like an Anderson film set, was born. Seeing it, you must want to go in for a drink.
The game console props for the movie "Life in the Water" were also placed in bar luce.
The so-called master, regard the work as life, do the details to the extreme, the whole is unified, and each part can still be taken to be appreciated individually. In the era of the art economy, Anderson has not only achieved professionalism and rigor in art, but also achieved commercial success. On the one hand, his works conform to the tastes and aesthetic pursuits of literary and artistic youth; on the other hand, they provide a new aesthetic model for the fashion industry and the design industry, so that Anderson will inevitably be favored by all walks of life.
Highlights:
We always talk about artistic thinking, but what exactly is it?
The medicine of art cannot be stopped!
She was hailed as the next Kusama Yayoi but died young, and she said that only love can inspire creativity!
[Editor, text/Xinyu Zhang]