Did you participate in this year's Singles' Day?
At 8 p.m. on October 20, the double eleven activity officially began, and in Li Jiaqi's live broadcast room, the assistant held up a banner that read, "QiTian's great province, help you save money and worry".
Li Jiaqi in front of the camera complained about the team's creative soil, while taking out the battle gong used last year to prepare to "refresh the mind" of the fans.
In this pre-sale live broadcast, Li Jiaqi launched 439 products in the live broadcast room, with sales of up to 10.6 billion.
Just when people were still amazed at the rich women in Li Jiaqi's live broadcast room, a news that "the team behind Li Jiaqi was arrested" attracted attention.
The cause is a company called "Fat Ball Data", because the use of crawler technology to steal the data of the relevant e-commerce platform after reselling profits was seized according to law.
Some media claimed that "the team behind Li Jiaqi was arrested", and said that the data of Li Jiaqi's live broadcast this time was brushed out!
The news was quickly debunked by Li Jiaqi's team, and the "fat ball data" team had all been arrested on September 15, and it was impossible to brush the data for the live broadcast on October 20.
Although it was an "oolong", the gossip about Li Jiaqi never stopped.
From the cosmetics counter brother with a monthly salary of 3,000 to the popular anchor who sold 10.6 billion yuan overnight, how did Li Jiaqi get to this step?
01
Before 2016, Li Jiaqi was just an ordinary post-90s boy.
In 2011, 19-year-old Li Jiaqi was admitted to Nanchang University majoring in dance.
Because he did not like the dance major, Li Jiaqi began to work various part-time jobs in his junior year.
During a part-time rehearsal, because of his outstanding performance, he was given the opportunity to go to L'Oréal Counter as a makeup artist.
Although he was a boy, he enjoyed the job, and his sales even exceeded that of most of his female colleagues.
After graduating from university, Li Jiaqi, who had excellent performance, successfully stayed at L'Oréal until 2016.
In March 2016, Taobao Live trial operation, as a new sales method, L'Oréal, which was suffering from market expansion, decided to give it a try.
At the end of 2016, L'Oréal and the Internet celebrity incubation agency Meijian launched the "BA Internet celebrity" project, which refers to the shopping guide of the cosmetics counter.
At that time, L'Oréal had a total of more than 300 BA, and after fierce competition, 5 women and 2 men were screened, including Li Jiaqi.
Li Jiaqi, who broadcast live for the first time, carefully prepared for the night, without assistants and assistance, he sorted out the products and prepared the copy by himself, and even went to bed at night thinking about what to say the next day.
At that time, live broadcasting was still a new thing, and people did not have the habit of watching live broadcasts to buy things.
People who happened to visit the live broadcast room saw a boy as a beauty anchor and scolded him as an internet beggar.
Just 3 months later, the project was over and 7 people were faced with two options:
Back to L'Oréal to do counter sales and sign a contract with Mei hand to do online live broadcasting.
The other 6 all chose to return to a more secure offline, and only Li Jiaqi decided to continue to do live broadcasting.
In June 2017, Li Jiaqi and his partner Fu Peng left Nanchang for Shanghai, and the two agreed to "earn enough 20 million to go home."
Li Jiaqi and Fu Peng
In the first year, except for his colleagues who took him out for two meals, Li Jiaqi did not go out, and broadcast live from 7 pm to 1 or two o'clock in the night every day.
A lipstick session, for 6 hours in a row for fans to try color, a total of 380 tried, to the end, the lips have no consciousness.
Waiting for the next night supper, the lips touched the warm food to finally have a feeling, "it feels very prickly, it is a panic."
The next day when the broadcast continued to try, fans took a nickname for Li Jiaqi as "Iron Lip Brother", he was too ugly to hear, so he changed it to "Lipstick Brother".
In 365 days a year, Li Jiaqi broadcast 389 live broadcasts.
Relying on the efforts of the lifeless, in 2017, Li Jiaqi's number of fans in Taobao reached hundreds of thousands, and he won the top anchor in the Taobao live broadcast ceremony that year.
The era of live broadcasting that belongs to Li Jiaqi has come.
02
In the Internet era, traffic means value.
Li Jiaqi is on fire in Taobao, and more and more media have begun to pay attention to live streaming with goods.
Many variety shows and artist studios have found Li Jiaqi and hoped to cooperate, but he has refused.
Because he knows that his home is the live broadcast room on his mobile phone.
As the "myth" of live broadcast wealth is reported more and more, many people give up their original careers and devote themselves to live streaming with goods.
They all want to be the next Li Jiaqi, but they all ignore the difficulty of being a good anchor.
In this regard, Fu Peng, the partner who accompanied Li Jiaqi step by step, had the most feeling.
On the ability of the beauty business, Fu Peng is no worse than Li Jiaqi, and his popularity once exceeded 4 million.
The company had the intention to let Fu Peng also open a live broadcast, but he said: It is impossible in this life.
In a live broadcast, the anchor not only needs to explain while demonstrating, but also always stares at the number of people on the mobile phone and the feedback in the comment area, adjusts the rhythm of the live broadcast according to the reaction of the fans, and reminds colleagues to connect, replenish, and restock.
This must not only have a strong beauty business ability, but also look at the eight directions, multi-purpose, and always maintain a high mental state.
Ordinary people may not be excited for a few minutes, but Li Jiaqi broadcasts live for three or four hours a day and has always been very excited.
The little assistant said, "Not only can I not do it, ninety-nine percent of the people can't do it." ”
It is not so easy to make money, and if you want to make money in any field, you must be more professional than others.
But in reality, many people are fake efforts.
Decided to study well, put the book on the table, clockwork a circle of friends, brush the short video for an hour or two, and then comfort yourself, tomorrow to learn the same.
Decided to start a business, see which project makes money in a hurry to do, do not do more than two days to find no improvement, and said that they are not suitable to give up.
Do anything, without perseverance, without hard work, it is difficult to succeed!
There are never any shortcuts in life, but people who try to persevere go faster than lazy people.
03
I've seen a sentence like this before:
"Many people can't become a big climate, not because they don't have enough ability and opportunities, but because they stop running in the suffering of life."
Anyone who is successful in their careers and life is not smooth sailing in the beginning.
It's just that many people choose to lie flat when they encounter difficulties and let life ravage.
But they chose to persevere and work hard to fight against the suffering given by fate.
When he just did the live broadcast, Li Jiaqi's live broadcast room did not improve at all.
He also thought about giving up, but he persevered.
It just so happened that at that time, in order to enrich the ecology of the entire platform, Taobao officials wanted to support male anchors, and the company helped him to get 3 days of traffic support.
Relying on this opportunity, the number of viewers in Li Jiaqi's live broadcast room rose from 2,000 to 50,000 in 2 days.
If there is no original persistence, there is no high-quality live broadcast when the number of people is small, so that chance will not fall on his head.
Because of the daily high-intensity live broadcast, Li Jiaqi suffered from bronchitis, and once he relapsed, he had difficulty breathing, so he had to carry the medicine with him to save his life.
On Tmall Double Eleven in 2017, Li Jiaqi was so tired that she collapsed, crying in the office on the way to work, for two whole years, almost no rest days.
Even his mother said bitterly that what her son earned was hard-earned money, which was roared out of every minute of every day.
But even so, Li Jiaqi did not dare to stop, he was afraid that as soon as he stopped, the fans would be sucked away by other anchors.
You see, no one's success is achieved by luck, only hard enough, when the opportunity comes, can we grasp it, and only then can we have the courage to climb to a higher level.
Behind any scenery, there are hardships that outsiders can't see, but only by working hard to spend every day will the times not be abandoned.
There are no lucky people in the world, and only by working hard enough will they create miracles.
I like a line from Miyazaki's "Princess Mononoke":
"I can accept failure, but I can never accept myself who has not struggled."
The biggest regret in life is not failure, but that you can succeed but you didn't seize the opportunity.
Go for the effort!