On November 1, the board of directors of Aima Technology Group Co., Ltd. officially issued an announcement on the resignation of general manager - Ren Yong, it is reported that at this time, ren Yong has only been 3 months since Ren Yong became the general manager of Aima Technology, and ren Yong, whose salary exceeded 4.69 million yuan, what is behind the lightning personnel change?
<h1 class="pgc-h-arrow-right" data-track="4" > Ren Yong's biography</h1>
Ren Yong was born in 1981 and began to serve as the deputy general manager of AIMA Technology on September 11, 2019, and has also been the vice president for nearly two years. On July 30, 2021, Aima Technology issued an announcement that it agreed to appoint Ren Yong as the general manager of the company, but Ren Yong did not hold the shares of Emma.
Ren Yong was the general manager of domestic sales of the life electrical appliances division of Midea Group, the senior director of the president's office, the senior director of market construction and coordination in China, as well as the general manager of vantage innovation services and the general manager of Jizhi Kitchen, becoming a typical brand for introducing executives from the home appliance industry, in 2020, Ren Yong's salary in Emma exceeded 4.69 million yuan, which was nearly 4 times the salary of Chairman Zhang Jian of 1.23 million, which was a very considerable salary, reflecting Aima Technology's high hopes for Ren Yong.
<h1 class="pgc-h-arrow-right" data-track="34" > a situation where growth does not increase profits, resulting in Emma's lightning speed of changing</h1>
Ren Yong only took 3 months from July 30, when Emma Technology announced his appointment as general manager to November 1, when Emma officially resigned as general manager. Now that Emma is the company's strategic development consultant, what information is leaking behind such a lightning speed of change?
This major personnel change was officially released on October 31 after Emma announced the first three quarters of the financial results. It is reported that A-share listed company Aima Technology (code: 603529.SH) from January 1, 2021 to September 30, 2021, the first three quarters of the company achieved operating income of 12.513 billion yuan, an increase of 14.22% year-on-year, net profit of 578 million yuan, down 2.29% year-on-year, so it seems that Emma in the first three quarters of the situation of increase in revenue and no increase in profit.
Aima Technology officially landed on the A-share listing on June 15, listed for 10 days, Emma Technology rose and stopped for 8 consecutive days, the stock price was as high as 79.94 yuan, touching 80 yuan / share, and now the stock market has been cut in half, so far Emma's stock price is less than 40 yuan / share wandering, obviously, Emma stock price has been cut in half. Before the critical period of the release of the semi-annual report, on July 22, Aima Technology replaced the financial director, and then announced that Ren Yong resigned as general manager at the key time of the third quarter financial report announcement as the company's strategic development consultant. apparently. The main changes in Emma's executives are the stock price slashing, and the sharp decline in profitability also reflects that Emma's current development strategy is more focused on playing with the capital market than on product strategy.
<h1 class="pgc-h-arrow-right" data-track="35" there are six major obstacles to emma's development ></h1>
1, product quality control is worrying. At present, Emma's quality control problems have become the main reason affecting its performance, quality control constraints have affected the stability of the channel, and quality control has become the main reason for Emma's loss of customers and performance decline.
2. High-level loyalty is generally lower than that of competitors. The loyalty of Yadi's senior team is higher than that of Emma, and the infighting in Emma enterprise has set the tone of the weak centripetal force of the enterprise, and there was an incident of extortion of 200 million yuan by the executives of Gu Xinjian, the former vice president, and the important position of marketing general manager frequently left. Emma constantly carries out high-level personnel changes, friction between new and old employees is continuous, and it is difficult to highly unify the cooperation and combat effectiveness between team members.
3, product competitiveness is being surpassed. The first driving force of the Emma industry is its product strategy, Emma has always dominated the market with fashion product routes, but with the intervention of the Internet brand No. 9 and Maverick, prompting consumption to move towards the trend of intelligence, and Maverick and No. 9 have come out on top in the tide of intelligence, although Emma is also actively seeking change, taking the initiative to follow up the research and development of intelligent products, but limited to the innovation and breakthrough of intelligent technology, the intelligent competitiveness of its products is difficult to constitute a winning force.
4, the national standard car profit declined. Although the tide of exchange this year has brought huge market opportunities to enterprises with the national standard car brand as the focus of development, the rise of raw materials has undoubtedly made the originally thin profits of the national standard car manufacturers worse, coupled with the large investment in marketing continues to dilute Emma's profits, resulting in an irreversible decline in Emma's profits.
5. The sinking market is encircled and suppressed. The sinking market has become a must for major brands in recent years, mainly based on the market of the first- and second-tier markets has become saturated, while the township market policy supervision is more relaxed, superimposed on the epidemic and other reasons, the market shows a downward trend of consumption. And Emma's own products attach a high advertising premium, in the face of the encirclement and suppression of cost-effective brands, coupled with the fact that Yadi uses a special model to accelerate the expansion of sinking channels, and builds a channel moat that makes competitors insurmountable, Emma's living space is further squeezed, and the sinking speed is becoming more and more weak, which is also an important consideration for Emma to launch a low-priced brand "Spozman".
6, blind capacity expansion. Emma, whose performance crisis, blindly expanded production capacity this year, further increasing operating costs, causing an irreversible drag on profitability and prompting asset risk fluctuations to increase.
What do you think about the "withdrawal from the group" of Ren Yong, general manager of Emma?