"Hurun Rich List", can it be suspended?

Should the "Hurun Rich List" be a different way of living in China, or another product, so as to better adapt to the era of rapid development and change.

The "Hurun Rich List" has been in China for more than 20 years, and it has been accompanied by the rise and fall of China's rich people. It has witnessed the history of the struggle of Chinese entrepreneurs, and also witnessed the tragic end of many rich people who have reached the peak of the rich. It has also seen with its own eyes how the original poor and backward enterprises have become rich step by step, and should also appreciate the reality of the widening gap between the rich and the poor in Chinese society. There is no doubt that the original intention of the establishment of the "Hurun Rich List" is to cooperate with Chinese entrepreneurs to open their horizons, improve their management level, and connect with the international market, providing an extremely convenient "overpass" for these successful Chinese entrepreneurs to go abroad: this side of the bridge is the Chinese factory and market, and the other side of the bridge is the world of flowers and flowers, a huge international market. Many Chinese entrepreneurs carry the aura of the "Hurun Rich List" and stride across this "overpass" into the tide of international business. The "Hurun Rich List" has entered the Chinese stage, entered the eyes of Chinese entrepreneurs, and China's accession to the World Trade Organization is almost a front and back foot. It can be said that the "Hurun Rich List" has made its own contribution to promoting the opening up of the Chinese market and linking domestic and foreign markets. Of course, the Chinese market has not lived up to the efforts and hard work of Mr. Hurun, who was a single horse to break into China, and the vigorous development of China's economy has also given Mr. Hurun and his career rich returns. Perhaps the market value of Hurun's products and brands has already allowed Hurun to occupy a place in its "rich list". Fame and fortune are well deserved, which is in line with the logic of the market.

Recently, the "Hurun Rich List" released the 23rd China "Rich List", although people's interest in China's ranking has not been as good as before, but it still arouses some special attention. For example, which industries are no longer popular and which are coming to the top. These will obviously have a positive "navigation" effect on market analysis and investment intentions.

But people also feel that the market's enthusiasm and attention to the "rich list" is getting lower and lower, and the excitement of the people at the beginning has almost disappeared. The reason is that now the times have changed, and the focus of enterprise struggle has also shifted: the momentum of the previous scramble to be the first in scale has given way to "high-quality and excellent" high-quality development. The center of state-supported economic policy has also shifted to how to contribute to the strategic goal of "common prosperity." In such a context, to see who is the richest, the second richest, the second richest, there is really no need, and the enterprise does not have this motivation. The "motivation" has changed, and the "motivation" will naturally adjust.

Especially this year's repeated epidemics, impacting the vision of economic recovery, the third quarter of economic development data has "tough" and "brittle", people hope that the rational adjustment and re-integration of economic policies in the next few months will further promote the industrial structure and the ability of enterprises to resist risks and resist pressure. In such a complicated situation, the "rich list" has been snubbed, which is understandable and normal.

At the same time, it should be noted that there are various hidden factors in the current era of big data, which affect the implementation of national policies. The evaluation process of the "Hurun Rich List" requires a large amount of data, information collection, classification, screening, how to protect the information security of the richest enterprises in China, which is a vital event for the "Hurun" team and various enterprises. The financial and annual operating reports of many listed companies have been delayed in being published, and some even provide false information to mislead the regulator and the market. All this is obviously a great test and challenge for the Hurun team.

Therefore, whether the "Hurun Rich List" can consider changing the way of life, because in the current stage of development, emphasizing the promotion of the "Richest List" always feels a bit out of tune with the main theme, and the rhythm is inconsistent. Therefore, we should consider how to adapt to the implementation and promote the strategic goal of "common prosperity", and the vision is no longer limited to the "richest" people, but to promote the rational tilt and flow of wealth, so that most of the society can enjoy the successful experience and business skills of the "richest". Let society move towards "common prosperity" as soon as possible.

If the "Hurun Rich List" still wants to be evaluated, it can continue, but it is suggested that at the same time, it may wish to launch new products, promote and encourage fair competition, encourage the "big rich" with "small rich", "small rich" with "micro rich" groups, and gradually achieve the goal of "common prosperity".

Some people told this writer that the "Hurun Rich List" has completed its "historical role" and should be received as soon as it is good. Because the current era has entered a major change that has not been encountered in a hundred years, it will be eliminated if it does not change. Enterprises should be able to keep pace with the times, but also to change with the trend, in order to survive, develop, grow and gain new vitality.

I would rather borrow a line from a modern drama: "Old Hu can't go!" ”

We look forward to the "Hurun Rich List" to live out new wonderful!

(The author is a senior researcher of Chongyang University of China)