NNS Navo Design was founded by Mr. Wang Chao in 2013, "NNS", derived from "never never space", literally translated as "never space", meaning "to create" design, space and a better way of life from scratch.
Whether it is for life or design, Mr. Wang Chao hopes to have unlimited possibilities. Recently, he has made a vivid interpretation of the core quality of Navo design: "N" contains a wealth of meanings - first of all, "NEVER LAND", which is known as the ideal country, representing Navo's commitment to creating a team ideal country and going all out to realize the design dream; the second is the "never" spirit extended from "NEVER", we do not blindly follow, do not give up, do not admit defeat, do not accept mediocrity, and pursue excellence; the third is the meaning of "infinity" from the letter "N", we are inclusive, open, bold and innovative, Diversified integration, unlimited design, boundless creativity, unlimited possibilities and a diversified future.
Interior designer of contemporary Chinese architecture. He adheres to "multi-dimensional thinking, rational construction" and is committed to changing the world with design as the axis. Over the years of design, he is good at comprehensive thinking from the aspects of spatial planning, configuration, architecture, culture and aesthetics, and deduces the creative presentation of different projects with a variety of contemporary brushwork.
In the process of dialogue with Mr. Wang Chao, we can find that there is a certain similarity between his personality and the style and taste of the work, that is, openness, curiosity, informality, creativity, in his own words, "maintaining a sense of youth".
Brand spirit
From infinite creation to boundless design
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Talking about the original intention of the establishment of the Navo brand, Mr. Wang Chao told reporters that Navo originated from a kind of imagination for infinite possibilities, because the design emphasizes unlimited creativity, and the other is that it does not set limits on its own life and does not set limits on its own works, so there are two Never, that is, deduced from "never never space", which literally translates as "never space", which means "creating" design, space and a good way of life from scratch. This is a core of Navo's team and its original intention. He said: "When we encounter difficult things, or face some new knowledge, we can make some changes with an open mind, without limiting ourselves." ”
The concept of Navo's design, "multi-dimensional thinking, rational construction", is actually an extension of its core brand spirit. Mr. Wang Chao believes that whether it is as a designer or a state of people themselves, they need to constantly grow and change, and do not limit their thinking. The growth of design is not only achieved through some drawings or such content as space, but is more likely to form some thinking about design from various dimensions such as literature, philosophy, geography, history, and even the psychological relationship between people. The so-called "multidimensional thinking" is to treat it as a conscious existence and constantly open it up.
Chongqing Jinke Bocui Future Marketing Center
Go beyond style
Spaces can present N possibilities
"So, what do you think about style?" "In fact, I like the sense of youth, I don't like routine, I like to try new things. Regarding stylistic labeling, I don't think it's something my age should do, nor is it something that a partner firm like ours should do. Mr. Wang Chao, who maintains a youthful heart, hopes that he and Navo design can be like sponges, accept more things, give play to the different characteristics of each person, and present N emotions in the works. He also admitted: "It is possible that when I am 50 years old, all of a sudden I only like a material, like a style, like to create a sense of experience, then it is labeling, but this requires a lot of accumulation." ”
Second, he believes that the standard of good design is also changing, let alone style. In the early years, the criterion for good design may be appropriate, to meet the matching of use. But at this stage, he pays more attention to the ingenuity of the design, whether he can exceed the needs and expectations of the other party, while solving the other party's concerns, and giving a certain sense of surprise beyond expectations.
Longhu Beijing model room
When it comes to the company's product style system, he still mentions the term "dynamic change". For example, in this post-epidemic era, he hopes that Navo's works can convey a bright feeling, but also convey some hope or happiness, so most of the works are in this direction to convey emotions. In addition, he believes that design is not only to express a space or product, it should think about a front-end system, an overall planning, an operating model, an overall space consideration, in short, it should be a more comprehensive, more intimate state, which is his understanding of the Navo style system.
Hangzhou Future Science and Technology City sales office
Jinke Shangqiu YuelongFu Parent-Child Community
Jinke Wenzhou Bocui Bay Marketing Center
Self-management
Let freedom and space inspire creativity
Compared with many people's emphasis on management methods, when talking about the company's management experience, Mr. Wang Chao seems to be more relaxed, but repeatedly emphasizes freedom. He said: "For business management, I think the first is to give freedom, design is to be creative, do not use people as tools, try not to bind them, because in fact, creativity comes from freedom and space, of course, there will be a lot of mistakes, but you can give them the opportunity to trial and error, which is the necessary price of growth; second, I pay great attention to the internal drive, doing things is often a problem of mentality, if you don't like to do this, you must feel very bitter." I hope that everyone has a core "work for themselves" mentality, and I hope that every partner in every field and every track is the motivation to move forward from within.
In line with his management experience, the talent traits he values are also curiosity and internal drive. He believes that designers should be interested in a lot of things and cannot be a person who has lost faith in the world. Secondly, he emphasizes empathy, believing that designers should be able to feel the joys and sorrows of others, be able to feel the plots of others, and think differently. When it comes to suggestions for new designers, he hopes that young designer friends will have the accumulation from quantitative change to qualitative change, and continue to absorb and practice in the spirit of empty cups, but to retain the most real things in their hearts, one day they will play a role.
Fanyue 108 Sita A unit type
Future expectations
Embrace change and move forward optimistically
Peter Drucker once said: "The greatest danger in turbulent times is not to be volatile, but to continue to act according to yesterday's logic." "In the past three years, there have been frequent changes, such as the sudden epidemic and some policy adjustments. Mr. Wang Chao said that the impact of these external changes on Navo was not as great as imagined. "In the face of change and challenges, we must not only stay in that self-pity, nor do we have to be overly anxious and worried, but we must open our horizons and open up more channels." For example, we have accumulated a lot in the early stage, we are an experienced real estate design company, and at the same time we can also do commercial space, hotel homestays, health care projects, private residences, we also extend to design products, do showrooms, and even do some aesthetic fashion shops, as well as self-operated coffee shops and a series of things. In addition, Mr. Wang Chao found from various changes that design has a great impact on the environment, so he hopes to convey some social voices through design and products, and affect the state of some people.
19 spaces
For the future of real estate design, he believes that there are two main points, one of which is the fine decoration system; the other is that real estate design will no longer stay on the simple showmanship, but the designer should lean down to be a life service provider and do something truly meaningful.
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Since the establishment of Navo Design, in only 8 years, the team size has expanded from single digits to more than 200 people, not only diversified service industries, a large number of projects, and the scope of services covers all parts of the country. These achievements do not limit the pace of Navo's progress, Navo has also opened up many new channels outside the real estate field, and it is difficult to predict where Navo design will go in the future with conventional thinking. Therefore, we are very curious about Mr. Wang Chao's expectations for the future of design. He said: "First, at present, our national self-confidence has risen to a stage, I think the future will be a particularly great era, people respect the original, pay more attention to the sense of quality, design, brand power, design will become valuable, will become more respected; second, with the development of society and the progress of science and technology, in the future each of us will pay attention to experience, and all experiences are brought by design." ”
Fanyue 108 Sita B unit type
Chongqing Bocui future 125 units
Shijiazhuang Longhu 167 units
Shijiazhuang Longhu 200 units
<h1 class="pgc-h-arrow-right" data-track="80" > NNS DESIGN Navo design</h1>
Founded by Mr. Wang Chao in 2013, headquartered in Beijing, with branches in Shanghai, Shenzhen, Chongqing and other places, Navo Design is a professional architectural interior design company, providing large real estate developers and commercial customers at home and abroad with a full range of architectural design, interior design, soft decoration design and home product integration design solutions including real estate, cultural tourism, health care, office, commercial, private residences and so on.
Navo Design now has a professional design team of nearly 200 people. As a practitioner of space art, Navo Design is developing, based on the artistic creativity of infinite possibilities, taking design and creation as the core, trying to develop in multiple fields and create value, striving for win-win results in speculation, and striving for change in perseverance. In the design, adhere to the "multi-dimensional thinking, rational construction", with systematic professional design ability, comprehensive thinking about the relationship between nature, humanities, architecture and space, breaking the experience, restructuring thinking, reshaping the spirit, to achieve art and aesthetics of the contemporary space, the value of design creativity to every customer, but also through the media of space and humanistic temperature, to bring a variety of contemporary life experience to space users.