Qilu Network Lightning News September 18 news This morning, the launching ceremony and press conference of the 23rd Binzhou Zhuanhua Winter Jujube Festival was held in Jinan, and Liu Changhai, deputy secretary of the Zhuanhua District Party Committee and mayor of the district, introduced the development of the jujube industry.
Dipping is the national name of "China's winter jujube hometown", located in the Yellow River Delta alluvial plain, belongs to the warm temperate monsoon climate, the soil is fertile and deep slightly alkaline, sufficient sunlight, special geological and climatic conditions have bred the famous dip jujube.
Winter jujube is rich in 19 kinds of amino acids and vitamins necessary for the human body, and its nutritional value and health care role are in the "crown of hundreds of fruits", known as "living vitamin pills". In the "2020 China Brand Value Evaluation Information Release" activity, the brand value of "Dipped Winter Jujube" was 5.611 billion yuan, ranking 57th and the first in the jujube category.
Since the beginning of this year, Weanhua has accelerated the transformation and upgrading of the winter jujube industry, with the goal of "increasing the cultivation area of facilities, increasing the area of Zhundong No. 2, improving industrial quality and efficiency, and improving the income of jujube farmers", vigorously implementing the "double increase and double mention" project, focusing on building a demonstration area for the high-quality development of 10,000 mu of jujube, 3 corridors for the high-quality development of jujube, 10 demonstration gardens for the high-quality development of jujube, and N demonstration sites for the high-quality development of jujube, and building a new pattern of "1+3+10+N" development of jujube.
Diphua takes the cultivation of facilities as a strategic measure for the high-quality development of the winter jujube industry, explores the early and delayed maturity technology of winter jujube, and builds 5 kinds of winter jujube greenhouses, such as winter warm shed, quilt extension shed, and steel frame spring shed, and the continuous picking period of winter jujube can reach 5 months. At present, 14,000 mu of winter jujube greenhouses have been newly built, and the number of winter jujube greenhouses in the whole region has reached 45,000 mu.
In terms of variety improvement, Dip chemicals accelerate the research and development of new varieties, promote the realization of advantageous varieties to lead, early, medium and late maturing varieties are listed in echelons, and 5 new varieties of early maturation, processing and ornamental have been reserved. Continue to increase the promotion of "Dipping Winter No. 2", newly improving "Dipping Winter No. 2" 10,300 mu, and the total area of "Dipping Winter No. 2" in the whole region has developed to 30,000 mu.
In recent years, Dip chemical has made greater efforts to promote standardized production, implemented the "three increases and three reductions" project of reducing density, increasing light, reducing production and increasing quality, reducing chemical fertilizer and increasing organic fertilizer, and promoting the quality and efficiency of the winter jujube industry. Up to now, the whole district has implemented 53,700 mu of "fertile soil projects"; organized technical personnel and "soil experts" to go deep into the fields to teach, and has held 191 training courses and trained 10,000 people.
In addition, Weanhua has also made greater efforts to build demonstration parks, build 13 demonstration parks in 11 townships and streets in the region, develop 557 demonstration sites of moderate scale of more than 20 mu, promote practical experience and innovative achievements in the whole region, and create a modern agricultural demonstration model with new technology, excellent quality, high output and good efficiency.
To improve the competitiveness of the brand, it is inseparable from the measures to accelerate the integration of the three industries. Dipping has introduced a number of leading enterprises in the deep processing of winter jujube with good growth, and increased the development of subsidiary products such as jujube carving, winter jujube bonsai, jujube bud tea, etc., to further increase the added value of the industry and enhance market competitiveness. The national 4A-level tourist scenic spots have been upgraded, and 300 new winter jujube tourism picking gardens have been added to accelerate the integration and development of the industry.
In terms of opening up the sales market, Zhuanhua actively promotes the docking of winter jujube sales enterprises with moderate-sized business entities, develops the "order agriculture" model, and adds 3,000 mu of "order agriculture" bases, with a total area of more than 6,000 mu. Continue to expand the number of export jujube orchards for recordal registration, build an export filing base of 5,000 acres, and have successfully exported 17 countries such as Singapore, Thailand, Malaysia, and the United States. Strengthen the connection and docking with Taobao, Tmall, JD.com, Alibaba and other e-commerce platforms, relying on the 30,000 winter jujube sales e-commerce and micro-businesses in the region, and drive the formation of a situation in which the whole people can sell winter dates.
Lightning News editor Li Jinyan reports